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GOFISH: THE YOUTH ENTERTAINMENT NETWORK March 2008
Disclaimer ,[object Object]
18 Million Strong! Every month in the U.S. alone. GO FISH is the first vertical advertising and media network focused on Kids, Tweens, and Teens.
We combine the  broad reach  and  targeting   of an  ad network , with the  unique programs  and  client focus  of a  direct publisher relationship,  and the   video content   of a  leading media company . GO FISH is the exclusive monetization partner for a select group of publishers who deliver cutting edge, high-quality online experiences and activities that brand advertisers value association with.
Why Youth Entertainment? ,[object Object],[object Object],[object Object],[object Object]
“ De-portalization” has been an ongoing trend among young consumers.  Dominant players quickly losing share to the collective majority. PAST Traffic is concentrated in “mountain peaks” PRESENT Smaller sites begin to form “foothills” of traffic NEAR FUTURE Traffic will be distributed amongst smaller “foothill” sites, rather than large portals. 49% 51% 70% 30% -30% +70%
Explosive Growth and Massive Market Opportunity We have identified  500  Properties  that capture more than 75% of the 6-17 year old demo.  Source: comScore Media Metrix, November 2007 *average imps/PV=2, average CPM=$7.50 148MM Unique Users  82.2BN Pageviews  ~$1.2B revenue capacity* +16% +17% +49% 6-Yr CAGR Total Ad Spending against online categories of ‘Kids’, ‘Gaming’, ‘Community’ and ‘Music’ is projected to be $1.6BN+
The Market NEEDS a Network: Too Many Publishers Calling on Too Few Advertisers Many Publishers Few Large Advertisers A network of the “collective majority” bridges the gap between large advertisers and small publishers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How  do  we reach Kids & Teens? We go where they go! GO FISH properties span all types of online experiences enjoyed by kids and teens cartoons virtual worlds massively multiplayer games edu-tainment sites casual games avatar-based social network  art & creativity tools funny videos learning-based virtual world
Target Publisher Categories Celebrity Fashion / Dress-Up Movies / Entertainment Education Gaming  Virtual Worlds Community
GoFish Network is the 3 rd  largest in audience reach *Monthly Numbers; Source: comScore, GoFish Network sites and GoFish Networks,  January 2008 Nickelodeon Includes: Nick Sites, NickJr Sites, The N, Neopets, AddictingGames, and Shockwave Top Properties in “Kids-Entertainment” and “Teen-Community” Categories Today Today in US Goal 18.2M UU* (#3) 580M+ Page Views #1
Publisher Progress  One O&O Video Entertainment site November Today GOAL *Source: comScore Media Metrix (U.S.), GoFish Network sites and GoFish Networks,  January 2008
Source: Nielsen//NetRatings Ad Relevance, September 2007 For the time period January 2006 through August 2007 15.2%  Retail (esp. Toys) 15.0%  Consumer Electronics,  Software, & Telco 23.7% Consumer Packaged Goods 14.8%  Entertainment 4 categories represent 70% of total spending  Advertising Spent on Kids/Family Sites
Source: Nielsen//NetRatings Ad Relevance, September 2007 For the time period January 2006 through August 2007 GoFish has secured many of the biggest spenders against ‘Kids’ online 15.2%  Retail (esp. Toys) 15.0%  Consumer Electronics,  Software, & Telco 23.7% Consumer Packaged Goods 14.8%  Entertainment
Revenues and Financial Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*For illustrative purposes only. Not a forecast or projection of any kind Source: Company estimates and public filings
Most Recent Addition to Executive Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Comps: Kaboose, Glam, Jumpstart ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source(s): Comscore Media Metrix, January 2007 Public data reported on Websites *  Halve metrics to account for publisher payments; halve metrics again to account for owned traffic * *Top 10 excludes Owned & Operated Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GoFish Network today is over 18.2M  U.S.  Unique Users (Comscore) GoFish Network today is over 580M US Page Views (Comscore)
Recent Transaction Revenue Multiples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Company Filings, Press, Wall Street research, company research Note all revenue for the trailing twelve months.
GoFish is ramping more than three times faster than Glam with a higher quality publisher network Month 27  2/08:   $485MM valuation,  $ 19.69 per US UU Month 14  12/06:   $150MM valuation,  $18.76  per US UU Source(s): Comscore Media Metrix, January 2007
Thank you

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GoFish Network

  • 1. GOFISH: THE YOUTH ENTERTAINMENT NETWORK March 2008
  • 2.
  • 3. 18 Million Strong! Every month in the U.S. alone. GO FISH is the first vertical advertising and media network focused on Kids, Tweens, and Teens.
  • 4. We combine the broad reach and targeting of an ad network , with the unique programs and client focus of a direct publisher relationship, and the video content of a leading media company . GO FISH is the exclusive monetization partner for a select group of publishers who deliver cutting edge, high-quality online experiences and activities that brand advertisers value association with.
  • 5.
  • 6. “ De-portalization” has been an ongoing trend among young consumers. Dominant players quickly losing share to the collective majority. PAST Traffic is concentrated in “mountain peaks” PRESENT Smaller sites begin to form “foothills” of traffic NEAR FUTURE Traffic will be distributed amongst smaller “foothill” sites, rather than large portals. 49% 51% 70% 30% -30% +70%
  • 7. Explosive Growth and Massive Market Opportunity We have identified 500 Properties that capture more than 75% of the 6-17 year old demo. Source: comScore Media Metrix, November 2007 *average imps/PV=2, average CPM=$7.50 148MM Unique Users 82.2BN Pageviews ~$1.2B revenue capacity* +16% +17% +49% 6-Yr CAGR Total Ad Spending against online categories of ‘Kids’, ‘Gaming’, ‘Community’ and ‘Music’ is projected to be $1.6BN+
  • 8.
  • 9. How do we reach Kids & Teens? We go where they go! GO FISH properties span all types of online experiences enjoyed by kids and teens cartoons virtual worlds massively multiplayer games edu-tainment sites casual games avatar-based social network art & creativity tools funny videos learning-based virtual world
  • 10. Target Publisher Categories Celebrity Fashion / Dress-Up Movies / Entertainment Education Gaming Virtual Worlds Community
  • 11. GoFish Network is the 3 rd largest in audience reach *Monthly Numbers; Source: comScore, GoFish Network sites and GoFish Networks, January 2008 Nickelodeon Includes: Nick Sites, NickJr Sites, The N, Neopets, AddictingGames, and Shockwave Top Properties in “Kids-Entertainment” and “Teen-Community” Categories Today Today in US Goal 18.2M UU* (#3) 580M+ Page Views #1
  • 12. Publisher Progress One O&O Video Entertainment site November Today GOAL *Source: comScore Media Metrix (U.S.), GoFish Network sites and GoFish Networks, January 2008
  • 13. Source: Nielsen//NetRatings Ad Relevance, September 2007 For the time period January 2006 through August 2007 15.2% Retail (esp. Toys) 15.0% Consumer Electronics, Software, & Telco 23.7% Consumer Packaged Goods 14.8% Entertainment 4 categories represent 70% of total spending Advertising Spent on Kids/Family Sites
  • 14. Source: Nielsen//NetRatings Ad Relevance, September 2007 For the time period January 2006 through August 2007 GoFish has secured many of the biggest spenders against ‘Kids’ online 15.2% Retail (esp. Toys) 15.0% Consumer Electronics, Software, & Telco 23.7% Consumer Packaged Goods 14.8% Entertainment
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  • 19. GoFish is ramping more than three times faster than Glam with a higher quality publisher network Month 27 2/08: $485MM valuation, $ 19.69 per US UU Month 14 12/06: $150MM valuation, $18.76 per US UU Source(s): Comscore Media Metrix, January 2007