Being first to market has definite competitive advantages. And when it comes to building and scaling IBM DB2 database-driven applications in the cloud, you want a proven, high-performance solution. Discover how you can win and grow new business using the GoGrid cloud coupled with IBM DB2 in this educational webinar. To watch the full webinar, please visit: http://j.mp/MhoO2U In this webinar, you'll learn: • The advantages of using DB2 as your database • How to quickly and easily deploy DB2 within the GoGrid cloud • How to win new business fast with a go-to-market solution from GoGrid and IBM Presenters: - Thomas Chong – Automation and Integration Lead, Information Management, IBM - Michael Sheehan – Technology Evangelist, GoGrid

1. IBM DB2 & the GoGrid Cloud
Building New Business and New Channels with Data-Driven Apps
Presenters:
 Thomas Chong – Automation and Integration
Lead, Information Management, IBM
 Michael Sheehan – Technology Evangelist, GoGrid

2. To watch the complete IBM & GoGrid webinar,
please visit:
http://go.gogrid.com/l/3442/2012-07-31/2blwlx
2 © 2012 GoGrid

3. Agenda
 Introduction
 The importance of databases
 About IBM DB2
 About GoGrid
 Running DB2 in the cloud
 Employing IBM DB2 within GoGrid
 Key takeaways
3 © 2012 GoGrid

4. The Importance of Databases
Cloud computing solutions deal with workloads of varying size and complexity. Good
database software, such as DB2, provide a solution for managing this data in addition to
these features:
 Stores, retrieves, and organizes data in a reliable manner (ACID properties)
 Standardized so other applications can easily access and work with the data, including support
for XML and relational data
 Provides integration with Big Data processing systems to deliver business insights and analysis;
for example, IBM DB2 is tightly integrated with IBM Infosphere BigInsights
 Removes unwanted and unnecessary redundancies
 Improves overall performance and efficiency of cloud solutions
 Provides a way to scale your solution to meet increased and future demands
 Is less complex, less time-consuming, and more efficient to maintain, letting you focus on your
business
4 © 2012 GoGrid

5. About IBM DB2
Reduce Operational Costs
Low Operational Costs Reliability Ease of Use
Automate DBA tasks, Strong heritage of proven Developer support,
optimize storage, reliability, availability, XML data management,
leading performance. and security. virtual appliances.
We ended up choosing DB2 for several reasons. One was reliability, second
was performance, and perhaps the most important factor was ease of use.
– Bashir Khan, Director of Data Management and Business Intelligence
5 © 2012 GoGrid

6. 1. Low Operational Costs
Unparalleled automation
Lower administration costs
Deep compression
Lower storage costs
Industry-leading performance
Lower server costs
Fast & easy virtual appliances
Lower IT costs
6 © 2012 GoGrid

7. Administration is the Largest Cost
$300 B
Global Annual IT Spending Estimated 1996-2010
Power and Cooling Costs
Server Management and Admin Costs
$250 B
New Server Spending
$200 B
$150 B
$100 B
$50 B
$0 B
1996 ‘97 ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08 ‘09 2010
Source: IBM Corporate Strategy analysis of IDC data, Sept. 2007
7 © 2012 GoGrid

8. Autonomic Computing in DB2
 By sensing and responding to changes in the environment, DB2’s autonomic computing
features automatically adjust the system to optimize its operation
 Included in all DB2 editions:
Self-Healing Self-Configuring Self-Optimizing Self-Managing
• Data Studio • Configuration Advisor • Utility Throttling • Automatic Storage
web console • Design Advisor • Self-tuning Memory • Automatic
Manager Maintenance
• Automatic Dictionary
Creation
 Time and cost savings
 It shifts the burden of managing a computing environment from DBAs to technology
 More than 70% of IT budgets are consumed by labor costs
8 © 2012 GoGrid

9. Let DB2 Tune Itself – Focus on Your Business
 Self-Tuning Memory Manager
 Configures DB2 without needing
a DBA
 Get your system running quickly in
minutes with little skills or training
 Let DB2 tune itself
 Focus on your business, not on
database management
 Easy configuration
 Configuration Assistant
 Automatic storage
 Wizards and advisors
9 © 2012 GoGrid

10. 2. Reliable
Security & audit support
Peace of mind
Easy high availability
Set up in minutes, recover in seconds
Workload management
Optimize your business
10 © 2012 GoGrid

11. Reduce Risk with Improved Security & Audit Features
 44% of IT staff cited authorized access as a key security challenge
 Top challenges for 43% of CFOs are governance, controls, & risk management
 Understand risks and security issues
 Auditing redesigned for fast performance
 Easily find out who, what, where, when, and
how you may have a breach
 Reduce the risk of unauthorized access
 Precise control
 Encryption
IBM is a definite leader in heterogeneous data integration…
– Naomi Rafael, Melbourne Health
11 © 2012 GoGrid

12. Security the Way You Want It
 Security has been redesigned for the complexities of
having local, remote, and outsourced IT staff
 Customize all DB2 security groups
 Fine-grain control of what is included in each security
level
 Create new security or access groups to match your
company’s needs
12 © 2012 GoGrid

13. Robust Operation with High Availability
 Ultra-fast (seconds)
 Manage planned and unplanned outages
 Easy to add
 No rewrite of your application
Keep servers
 No specialized hardware synchronized
 Setup in only minutes with graphical wizard
 Systems can be in different locations
Primary Standby
One of the major advantages of DB2 is that we get a disaster recovery solution
for our SAP system with HADR at no extra cost.
– Gustav Elias, Austrian Railways
13 © 2012 GoGrid

14. 3. Ease of Use
Database changes without downtime
Easier database changes
Industry-leading pure XML storage
Easier XML projects
Integrated data management
Easier collaboration
Extensive developer support
Easier development projects
14 © 2012 GoGrid

15. Respond to Changing Business Needs
 To be successful, organizations must adapt
to changing business needs
 Technology and databases often limit an
organization’s ability to be responsive
 DB2 eliminates these limits
 Break free with DB2
 Change database schemas without downtime
 Get multitenancy out-of-the-box
 Move database schemas efficiently
 Move data to new tables without downtime
 Re-organize database partitions
 And more…
15 © 2012 GoGrid

16. Database Multitenancy
 Multitenancy can further reduce the hardware and maintenance costs of a
database in the cloud
(>100 times cheaper for small tenants)
 Multitenancy = multiple companies or individuals using the same software with a
level of isolation
 Multitenancy is analogous to users running various applications on the same
operating system
Large tenants MT Application or
MT Application MT Application
Non-MT Application
Medium tenants
Long tail of small tenants
Size of Tenants
Large Tenants Medium Tenants Small Tenants
Isolation: Databases Isolation: Tables Isolation: Rows
Shared: NA/Hardware Shared: Database Shared: Tables
Number of Tenants
16 © 2012 GoGrid

17. Move Data without Downtime
 Respond to evolving business needs
 Avoid costly database downtime
 Freely change columns used in views and
other objects
 Easily and quickly move data between QA, test, and
production environments
 Efficiently move schemas
 Easily set up multiple test environments
 New table space can have different properties
 No downtime—keep tables online
 Extract DDL and other dependent objects
 Directly reference containers of table space
in target database
17 © 2012 GoGrid

18. Hosting Options for DB2
Option Cost IT Cost Easy? Commitment
Do-It-Yourself High High No High
Self-Hosted/On-Premises
Do-It-Yourself High High No High
Colocation
Hosted High Medium No Medium
Managed/Shared/Dedicated
Cloud Medium Low Yes Low
GoGrid
 GoGrid advantages
 Monthly/hourly billing for cloud infrastructure = controllable expense
 Easy to deploy as GoGrid Server Image (GSI) = ease of use
 Monthly licensing = controlled costs
 Fully managed cloud infrastructure = minimal IT cost
 No long-term contracts = lower commitment
18 © 2012 GoGrid

19. GoGrid: Enabling Cloud Adoption
Public Cloud
• Cloud servers
• Load balancers
• Cloud storage
• Content delivery network (CDN)
• Firewalls
Hybrid
• Cloud
Private Cloud
• Dedicated • A dedicated non-shared
• Private network GoGrid instance
• Single control panel
19 © 2012 GoGrid

20. GoGrid: Independent Software Vendor (ISV) Advantages
 GoGrid cloud = New sales channel
 Streamlined sales & implementation workflow
 Provides more flexibility for ISVs
 Technology delivery
 Pricing
 Faster time-to-market
 Quick proof of concept (POC) or demo process
 Seamless conversion from demo stage to live implementation
 GoGrid Exchange = ecosystem of server & software solutions
 Consolidated invoicing for customers
20 © 2012 GoGrid

21. IBM DB2 on GoGrid
21 © 2012 GoGrid

22. Select the IBM DB2 GoGrid Partner Server Image (PGSI)
22 © 2012 GoGrid

23. Configure the DB2 GoGrid Cloud Server
23 © 2012 GoGrid

24. DB2 LUW Advantages on the GoGrid Cloud
 Easy and fast setup
 Increase time to value
 Custom web-based modules to configure
cloud image instance, DB2 instance, and O/S
environment
 Variety of offerings
 Variety of production-ready offerings and
payment options such DB2 Express & Workgroup
 Variety of payment options
 Just an infrastructure shift
 DB2 LUW features work the same in a cloud
environment as in a traditional data center
 Features in DB2 LUW are even more important
in cloud environments than usual
• Autonomics, availability, efficiency, security
 Make money by building on top of existing
offerings
24 © 2012 GoGrid

25. Get a DB2 database up and running in minutes!
 User-friendly GUI-based setup
 Quick and easy setup of server and DB2
environment
 Automation capabilities allow for SaaS
deployment
 Leverages specific cloud infrastructure
technologies such as GoGrid cloud
storage
25 © 2012 GoGrid

26. DB2 on GoGrid as Engine for Customers’ Applications in the Cloud
DATABASE APPLICATON
Create, deploy, manage, and scale
within
26 © 2012 GoGrid

27. IBM DB2 + the GoGrid Cloud = Easy DB2 Implementation
 IBM DB2 as a GoGrid Server Image Solution (MyGSI)
 Deploy DB2 directly into the GoGrid cloud in minutes
 Bring your own license or use GoGrid licensing
 Faster time-to-market by deploying in the cloud  minutes to deploy
 Pre-built & pre-integrated server image solution
 Monthly billing
 24x7 Support
27 © 2012 GoGrid

28. Q&A
Performance Automation
Security Templatization
Control Scalability
Flexibility Risk Mitigation
28 © 2012 GoGrid

29. Discuss your DB2 & Cloud Infrastructure with an Expert
Set up an appointment:
www.GoGrid.com
US & Canada: 1-877-946-4743
International: +1-415-869-7444
Learn more about GoGrid’s Big Data Solution:
http://www.gogrid.com/cloud-hosting/cloud-hosting-packages/big-data.php
US & Canada: 1-877-946-4743
International: +1-415- 869-7444
29 © 2012 GoGrid

30. To watch the complete IBM & GoGrid webinar,
please visit:
http://go.gogrid.com/l/3442/2012-07-31/2blwlx
30 © 2012 GoGrid