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Telenor M2 M Forum Milan April09 V02

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Telenor M2 M Forum Milan April09 V02

  1. 1. Telenor Connexion Global M2M connectivity provider Lars Reuterskiöld, Telenor Connexion, Sweden M2M Connectivity – Key Learning’s from large-scale deployments
  2. 2. Table of contents <ul><li>Telenor Group in Brief </li></ul><ul><li>M2M Connectivity - what is happening in Europe? </li></ul><ul><li>What are the new challenges for the Mobile Operator? </li></ul><ul><li>What key learning's can be identified from initial large-scale deployments? </li></ul><ul><li>Which M2M Connectivity Product & Services are critical? </li></ul><ul><li>Summary: The new agenda for a M2M Mobile Operator </li></ul>
  3. 3. <ul><li>Revenues equaled EUR 12,2 billion in 2008 </li></ul><ul><li>38.800 employees world wide </li></ul><ul><li>Operations in 13 countries </li></ul><ul><li>164 million subscribers worldwide </li></ul><ul><li>Telenor Connexion - addressing M2M market on an international level based on experience since 1999. </li></ul>Telenor Group – in brief Be inspiring Be respectful Make it simple Keep promises We are here to help Our vision: Our values:
  4. 4. The European M2M connectivity marketplace <ul><li>The M2M market is entering fast growth phase now! </li></ul><ul><ul><li>Main pioneering sectors </li></ul></ul><ul><ul><li>Main market drivers </li></ul></ul><ul><ul><li>Telenor Sweden today: More than 1.3 million active M2M SIM </li></ul></ul><ul><li>Key connectivity trends </li></ul><ul><ul><li>M2M goes from national to international deployments </li></ul></ul><ul><ul><li>Churn is close to zero </li></ul></ul><ul><ul><li>Traffic volumes/usage tend to increase over time </li></ul></ul><ul><ul><li>M2M uptake driven by vertical segments </li></ul></ul><ul><ul><li>Volume business is within OEM connectivity - standardization </li></ul></ul>
  5. 5. When Telco meets the OEM/Manufacturing industry... Mobile Operator (connectivity ) OEM (product) New Product & Services New Mindset! New Business Logics How can we enhance the customers business/sales, improve functionality, reduce cost and improve quality? New Technology demands
  6. 6. M2M Connectivity Evolution Phases and increasing customer demands... Number of Units Pilot test Commercial Trial Standardization Globalization Main OEM Customer Phases <ul><li>Key Customer demands: </li></ul><ul><li>Tailored Business logics </li></ul><ul><li>Reliability & Large-scale prod./operations </li></ul><ul><li>Global Service management </li></ul>
  7. 7. Key learning’s from large-scale M2M deployments… Key M2M Learnings <ul><li>Tailored Business Logics </li></ul><ul><ul><li>Price models & billing supporting the customer business model – full flexibility is essential </li></ul></ul><ul><ul><li>Single sourcing - Centralized solution, Global SIM, international markets </li></ul></ul><ul><ul><li>Cost control </li></ul></ul><ul><li>Solutions fit for large-scale production & operations </li></ul><ul><ul><li>Reliable communication platform scaled towards M2M unique scale & traffic behavior </li></ul></ul><ul><ul><li>SIM-solutions for large-scale & different environments – eSIM </li></ul></ul><ul><ul><li>SLA levels in line with industry standards – no more best effort </li></ul></ul><ul><ul><li>Full testing capabilities </li></ul></ul><ul><li>Global Service Management </li></ul><ul><ul><li>24/7/365 Global Support & Service Management </li></ul></ul><ul><ul><li>Carrier geared towards continuous product development, testing and global market roll-outs in close customer co-op </li></ul></ul><ul><ul><li>Vertical expertise throughout org (sales – product dev – support – operations) </li></ul></ul><ul><ul><li>Remote Control Tools (Surveillance & Diagnostics, Device Management) </li></ul></ul>
  8. 8. The M2M mobile operator will have to adapt fundamentally in all aspects Implementation & Operations Excellence Customized Business Logics Secure & Reliable Technology M2M Connectivity
  9. 9. Summary: M2M goes large-scale – and set the new agenda for the Mobile Operator … Summary … to volume in units and life-time value From ARPU… … to long-term contract challenges From churn as a threat… … to long-term partnerships, joint product dev & testing and transparent business models. Connectivity part of customer core offering From Telco supplier … … to vertical industry expertise From pure Telco expertise… … to machines interacting with mobile network From people communication … to international deployments From national focus… … to hundreds of thousands of SIM – influencing all aspects of the delivery & operations From hundreds of SIM / case … to integrated business critical communication & full SLA From Best Effort…
  10. 10. Summary Thank you! “ Telenor is the most advanced mobile operator in the area of M2M and is estimated to have the largest installed base of M2M SIM-cards among all mobile operators in Europe ” Source: Berg Insight, The European M2M Wireless Market Report 2007 Lars Reuterskiöld International Business Manager, Telenor Sweden Mobile: +46709335595