Effective Donor Cultivation, presented for CharityChannel.com

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GoalBusters Consulting

Tools for cultivating donor relationships

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Effective Donor Cultivation Presented for Charity Channel University August 10, 2010 Alice L. Ferris, MBA, ACFRE GoalBusters Consulting, LLC www.goalbusters.net

Goals for today ,[object Object],[object Object],[object Object]

Why is Cultivation Important? Donor Focused Philanthropy “ Love of Fellow Man”

The Development Cycle No way Stewardship Cultivation Yes Ask No--maybe No interest Interest Initial Contact Pool of Prospects Qualified Prospects

Donor Motivations ,[object Object],[object Object],[object Object]

Principle Motivated Donor ,[object Object],[object Object],[object Object],[object Object],[object Object]

Status Motivated Donor ,[object Object],[object Object],[object Object],[object Object]

Action/Emotion Motivated Donor ,[object Object],[object Object],[object Object],[object Object]

Types of Cultivation Activities ,[object Object],[object Object],[object Object]

Social Cultivation ,[object Object],[object Object],[object Object],[object Object]

Indirect Cultivation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Direct Cultivation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Goals in Selecting Activities ,[object Object],[object Object],[object Object],[object Object]

Goals in Selecting Activities ,[object Object],[object Object]

Managing the Cultivation Process The Cultivation Plan

Donor Cultivation Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]

Donor Cultivation Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Donor Cultivation Plan ,[object Object],[object Object],[object Object]

How other players can support cultivation activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Making Cultivation Active ,[object Object],[object Object],[object Object],[object Object]

GoalBusters Consulting LLC Alice L. Ferris, MBA, ACFRE [email_address] www.goalbusters.net Twitter: @goalbusters or @aliceferris Facebook: facebook.com/goalbusters Blog: blog.goalbusters.com

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