To get the most holistic view of your customers' experience, you must obtain feedback from as many of them as possible; but not every customer is the same..... These customer feedback personas can help you identify ways to motivate each of the different personas. Local Viewpoints identified 5 different kinds of people and we've tailored our tools to extract more insights from each persona in different ways.

1. The 5 Personas of
Customer Feedback
To get the most wholistic view
of your customers’ experience, you
must obtain feedback from as
many of them as possible; but not
every customer is the same...
So how do we effectively collect
feedback from so many
customers? Local Viewpoints
has identified 5 different
kinds of people, and we’ve tailored
our tools to appeal to each.
Innovator
Advocates
Protector
Negative
Ninny
Gamer
Advocates
The advocates recommend
Local Viewpoints allows
their favorite business to
your customers to speak
their friends, especially if the
on your behalf with just
process is simple.
the click of a few buttons.
Suggestions?
Innovator
The innovator wants to share
Local Viewpoints provides you
their ideas with you, and you
with a modern mobile suggestion
should listen! Their thoughts
box, allowing you to improve
could improve your business
the things customers care about.
SLOW
WAT
CONS CH FOR
T
INFOR RUCTIVE
MATIO
N
Negative Ninny
The Negative Ninny likes to identify
Local Viewpoints tools continues
the one or two faults in your
to probe for areas of dissatisfaction,
business, yet still recommends
identifying customers at risk.
your business to friends.
SHERIF
Protector
The protector needs to tell you
Local Viewpoints’ structured
and the world about their
reviews and real time alerts
precieved poor experience
reduces the negative impact of
with your business.
a protectors feedback.
Win $100
!
L
L
L
L
$100
L
Let’s Play
Gamer
The gamer wants to win some
Local Viewpoints offers a
money. They will give you
$100 monthly sweepstakes to
feedback if you give them a
give the gamer that extra perk.
chance to try their luck.