12 great golf based social media cover images and template guidelines on how to create your own social media profile images and cover images. The online world that your golfing customers inhabit is increasingly visual. The emergence of picture sharing sites like Pinterest and Instagram are testimony to that. Research shows that over 40% of people respond better to visual content than text content, and that 90% of information that comes to the brain is visual. So, as nearly all your customers (by that I mean people who play golf) are on social media, it’s probably best that you take advantage of the tools on offer. All of your social media profiles provide you with an opportunity to create and deliver great imagery related to your golf club, golf event or equipment brand. If you are thinking that it’s simply a case of grabbing the latest photo and just posting it up, then you would be wrong. This presentation is not about naming and shaming those who have got it wrong. This is all about sharing some great examples, and hopefully giving you some ideas about your own social media profile and cover images. I have chosen 12 golf based social media profiles that I think not only use great imagery to connect with golfers, but use these profiles to communicate the other social media platforms that they are using. Remember, it’s not all about Twitter and Facebook. Social media marketing can be confusing at the best of times, this simple guide has been created to help you understand the range of sizes and options across the different social networks. You will see that the image sizes are given in pixels and centimeters. If you want to do some image creation or editing yourself, the centimeter measurements will come in handy when working with images and text in PowerPoint.

1. The Digital Golfer
Golf Marketing Services
How To Use Social Media
Profiles & Covers Effectively

2. It’s all about the VISUAL impact!
The online world that your
golfing customers inhabit is
increasingly visual.The
emergence of picture sharing
sites like Pinterest and Instagram
are testimony to that.
Research shows that over 40% of
people respond better to visual
content than text content, and
that 90% of information that
comes to the brain is visual. © hoyasmeg - Flickr.com

3. What looks better?
Both of these Facebook posts
contain the same text.
But which one do you think
stands out and will get noticed?
Just in case you were wondering.The image and
text in B was created using PowerPoint and then
saving the image as 403 pixels X 403 pixels.
About 2 minutes work!
A
B

4. You do use social media – don’t you?
So, as nearly all your
customers (by that I mean
people who play golf) are on
social media, it’s probably
best that you take advantage
of the tools on offer.
All of your social media
profiles provide you with an
opportunity to create and
deliver great imagery related
to your golf club, golf event or
equipment brand.

5. Which network?
If you are thinking that it’s simply a
case of grabbing the latest photo and
just posting it up, then you would be
wrong.
This presentation is not about naming
and shaming those who have got it
wrong.
This is all about sharing some great
examples, and hopefully giving you
some ideas about your own social
media profile and cover images.
Every network!

6. I have chosen 12 golf based
social media profiles that I
think not only use great
imagery to connect with
golfers, but use these profiles
to communicate the other
social media platforms that
they are using.
12 Great Examples
© eMaringolo - Flickr.com
Remember, it’s not all about Twitter and Facebook.

7. Facebook
Did you know that…
 Facebook has over 1.5 billion active users
 223 million users in Europe
 179 million users in north America
 71% of social media users who earn more than £30k / $45k
use Facebook
 48% of Facebook users are over the age of 30
Still not sure about Facebook?

8. 1. Solheim Cup 2015

9. 1. Solheim Cup 2015
This cover image works on so many
levels, capturing the excitement of the
event, and the unique format that
provides fans to follow a team.
The graphic also very neatly
promotes the event sponsors as well.
In my view it could be improved by
changing the profile image.
Adding those 4 lines of text at the bottom of the profile image has meant that
the beautiful trophy is almost lost.
The text below the profile image needs editing as well. It should contain the
text from the profile image for maximum impact. A great example of what to
put can be seen in the next profile that I have chosen.

10. 2. Ryder Cup Team Europe

11. 2. Ryder Cup Team Europe
Just like the Solheim Cup 2015, this
Facebook cover image captures the
excitement of the event with a
beautiful aerial shot of the 2014 venue
overlaid with a victorious Paul
McGinley.
The profile text also displays a link to
the Twitter account which is a clever
way of letting your customers / fans
know that you are using that platform
as well.

12. 3. Ryder Cup Team USA

13. 3. Ryder Cup Team USA
The graphical style of the USA Ryder
Cup team is very different. Having
lost the last few tournaments, the
message here is that whoever steps
up to the 1st tee on the 23rd
September 2014 at Gleneagles will
have the power within themselves to
become a golfing legend.
The tightly cropped flag and cup
create a strong visual call to arms. I
also like the way that the profile is
using text and the page Apps to
promote other social media platforms.

14. 4. BMW Championship PGA Tour

15. 4. BMW Championship PGA Tour
I like this cover from the BMW
Championship for two reasons.
First off, the sponsors logo is bang up
front in the profile image.The logo
also appears in the cover image – no
way can you be left wondering who is
sponsoring this tournament.
But the main reason why I included this in the list is because of the text
overlay. Here’s a social media account that is clearly being updated daily, at
the very least, as indicated by the message that there is 1 day to go.
This is a great way to build excitement, every time you update your cover
image, all your followers will get a message.This is a simple tactic for
building engagement with your audience.

16. 5. Loudmouth Golf

17. 5. Loudmouth Golf
The team at Loudmouth Golf seem to
have a simple philosophy – don’t take
golf too seriously. And I think this
cover image does the trick nicely.
Placing the images of the latest
collection in thumbnails overlaid on a
course photograph is a neat trick, as
is the use of the only image of a golfer
as the main focus.
I also like the profile image which just
reinforces the concept that
Loudmouth stands for FUN!

18. Twitter
Did you know that…
 There are 36 million active accounts
 53% of Twitter users are female
 6% are over the age of 45 (great for connecting with the
juniors!)
 71% of users are from North America and the UK
 That’s about 25.56 million people – some of those play golf!
Still not sure about Twitter?

19. 6. Royal Liverpool Golf Club
When compiling this review it was surprising how few Twitter accounts that
I looked had created anything of real interest.
Using this iconic image of the final leaderboard at the 2013 Open
Championship is a great way of connecting Hoylake with their hosting of
The Open 2014. I also like the use of hash tags within the profile text to aid
their performance in search results.

20. 7.Volvik
This cover image for Volvik is simplicity in itself.Volvik make a range of
brightly colored golf balls.That’s what they do.
If you are left in any doubt after viewing this account you probably need
glasses.

21. YouTube
Did you know that…
 YouTube gets more than 1 billion visits per month
 More than 1 billion hours of video watched every
 One UK based golf pro has:
 15,145 subscribers to hisYouTube Channel
 188 videos uploaded
 1,312,884 video views
Still not sure aboutYouTube?

22. 8.The First Tee
This is possibly my favourite of all the social media cover images in this
review.The First Tee is a golf foundation that aims to introduce kids to golf,
and teaches fantastic life lessons, and they get to play a sport too.
This image captures the excitement and fun that kids can have, though if that
was my boy in orange on the left, I think I might be a bit upset! Whoever set
this account up on YouTube has also cleverly connected other social media
accounts to the profile – the icons in the bottom right corner are live links.

23. 9. European Tour
The European Tour channel on YouTube has delivered just like the BMW
Championship account on Facebook.
Here is a well managed account that is updating the cover image on a
regular basis.This one is bang up to date as the Alfred Dunhill Links
Championship is being played at the time of writing.
As with First Tee, the profile settings have been updated with links to a
number of social media accounts.

24. 10. Ladies European Tour
The Ladies European TourYouTube page has a great cover image.
Not only have they updated it with a image that invokes the recent victory in
the Solheim Cup, they have cleverly cropped it, so that the tour logo
appears neatly next to the live links to their website and other social media
accounts.
A neat trick in telling a story and encouraging the visitor to discover more
on other platforms.

25. Pinterest
Did you know that…
 There are over 70 million Pinterest uses
 Pinterest images are now delivered as search results on Bing
 Average spend per order via Pinterest $160
 Average time spent on Pinterest per visit 14.2 minutes
 Pinterest is the 4th largest provider of site traffic, after
Google, Facebook and Twitter
Still not sure about Pinterest?

26. 11. Callaway
The reason that I have selected this account is that if you look closely, many
of the boards have a cover image that contains a Callaway product / logo.

27. 12. Not In The Pro Shop
OK – hands up, I’m a bit biased on this
last suggestion because Not In The
Pro Shop is a blog that I run.
The reason why I have put this
forward is that I’m using a ‘sticky’ pin
to provide an extra layer of branding
for people who discover my pins.
There is not a lot more that you can do
on Pinterest, but it’s surprising how
frequently this simple trick is over-
looked.

28. Profile & Cover Images Templates
Social media marketing can be confusing at the best of
times, this simple guide has been created to help you
understand the range of sizes and options across the
different social networks.
You will see that the image sizes are given in pixels and
centimeters. If you want to do some image creation or
editing yourself, the centimeter measurements will come in
handy when working with images and text in PowerPoint.

29. Twitter Profile
User
Interface
Recent Images
90px x 90px
Tweet
140 characters
Profile picture
81px x 81px
2.14cm x 2.14cm
Header Image
520px x 260px
13.76cm x 6.88cm
Visible area
dependent
on
screen resolution
90% of viewers see this 78 pixels
67% of viewers see this 204 pixels
43% of viewers see this 247 pixels
21% of viewers see this 284 pixels

30. Pinterest Profile
Pinterest Board
Profile
Profile text = approx 200
characters including spaces
Image
160 px x 165 px
or
4.23 cm x 4.36
cm
Big thumbnail
220 px x 150 px
or
5.82 cm x 3.96 cm
Thumbnails
50 px x 50 px
or
1.32 cm x 1.32 cm

31. LinkedIn Cover
Cover photo
646 pixels x 220 pixels
17.09 cm x 5.82 cm
Horizontal logo
100 px x 60 px
2.64cm x 1.58 cm
Thumbnail
180 px x 100 px
4.76 cm x 2.91 cm
Shared link title
230 characters of editable text

32. LinkedIn Careers
Careers cover photo
974 pixels x 238 pixels
25.77 cm x 6.29 cm

33. LinkedIn Products & Services
Products & Services banner
624 pixels x 220 pixels
16.51 cm x 5.82 cm
Products title = 100 characters
Product description = 2000 characters
Product image
100 px x 80 px
or
2.64 cm x 2.11 cm

34. Facebook Cover Image
Cover photo size
851 pixels x 315 pixels
22.51cm x 8.33 cm
Facebook Cover Image
210 pixels
5.55 cm
App
Images
111 x 74
pixels
2.93 x
1.96 cm
Profile text = max 255
characters including spaces
Profile image
4.23 cm x 4.23 cm
Upload as
4.76 cm x 4.76
cm

35. Google+
Cover photo size
851 pixels x 315 pixels
22.51cm x 8.33 cm
Profile picture
Circumference 120 pixels or 3.17 cm
Square content 84 px x 84 px or 2.22 cm x 2.22 cm
Use this space to put
your call to action
Profile picture
Circumference 83 pixels or 2.19 cm
This is the bottom 12%
of the responsive cover
photo

36. YouTube Branded Channel
Video Thumbnail
288px x 162px
7.62cm x 4.28cm
90% of viewers see this
Title
Description
Channel
Information
Mapable Header
970px x 150px
25.66cm x 3.96cm
Profile image
55px x 55px or 1.45cm x 1.45cm
Featured Video
640px x 390px
67% of viewers see this
43% of viewers see this

37. Sometimes when you play golf you need a
caddy to select the right clubs
Social media marketing can be like that –
think of us as your caddy

38. We help you make the right selections
The Digital Golfer team are specialists in using social media and
digital marketing to create awareness and generate demand.
Our range of services will help you build a stronger marketing
presence and deliver greater results for you and your partners.
David@TheDigitalGolfer.com | Phone: +44 330 7000 100 | Web:TheDigitalGolfer.com | @GolferMarketing