1. 5 Tips for Earning Donations
Through Holiday Shopping with GoodShop
A step-by-step campaign for boosting
your GoodShop revenue stream

2. Projected Holiday Shopping Trends
• Holiday shoppers say they plan to shell out an average of $704.18 on
holiday gifts and seasonal merchandise1
• Online retail commerce in the U.S. alone will grow 13.2 % to $187 billion2
• Online shopping scored higher in almost every respect than did shopping
at walk-in stores in Consumer Reports' Annual Electronics Buying Survey3
• Respondents made 34 % of electronics purchases online, which is more
than double the percentage from just five years ago3
1. Source: NRF; The NRF 2011 Holiday Consumer Intentions and Actions Survey
2. Source: J.P. Morgan via TechCrunch; Global E-Commerce Revenue To Grow By 19 Percent In 2011 To $680B by
Leena Rao
3. Source: Consumer Reports; Annual Consumer Reports Electronics Issue
11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 2

3. Why GoodShop?
More than
100,000
Money saving We donate a
Over 2,500 coupons percentage of
major brands every purchase
to your cause
GoodShop
11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 3

4. Tip #1: Set a Holiday Fundraising
Goal
• Pick an achievable goal for your organization based on the average
donation amount and your number of supporters1
Supporters Avg Donation Multiplier1 Donations Earned
10 x $21 $210
100 x $21 $2,100
1,000 x $21 $21,000
10,000 x $21 $210,000
1. The average GoodShop partner donation is 3%, multiplied by the expected average spend of $704 would be
$21 donation
11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 4

5. Tip #2: Engage with Twitter
1. Announce your campaign and activate
your Twitter audience
“Help Push America raise $100k!
Shop at GoodSearch.com for all
your Holiday Gifts! Pls RT”
2. Check the GoodSearch Twitter feed
frequently for new coupons and retweet
“From GoodShop: Buy.com - Buy.com - 10%
Back on All Purchases TODAY ONLY - Pre
Black Friday Event http://bit.ly/u4wL9D”
3. Update your followers frequently on your progress
“We’ve earned over $5000 through shopping today! We’ve earned $35,000 so far.
Keep it up! Tell your friends!”
11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 5

6. Tip #3 Start a viral Facebook
Campaign (Slide 1 of 2)
1. Activate your Fan base with a viral post:
“Push America is trying to raise $100k
through holiday shopping this year to
benefit persons with disabilities. To help
us reach this goal, please do your
shopping through GoodShop.com and
choose Push America as your charity.
Goodshop will donate a portion of their
profits to us for every purchase you make.
Please repost and spread the word!”
11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 6

7. Tip #3 Start a viral Facebook
Campaign (Slide 2 of 2)
2. Check the GoodSearch Facebook page
frequently for new coupons and share
with your audience
“From GoodShop: Buy.com - Buy.com - 10%
Back on All Purchases TODAY ONLY - Pre
Black Friday Event http://bit.ly/u4wL9D”
3. Update your followers frequently on your
progress
“We’ve earned over $5000 through shopping today! We’ve earned $35,000 so far.
Keep it up! Tell your friends!”
11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 7

8. Tip #4: Add GoodShop to your
Holiday Cards & Fundraising Letters
• Include a message about GoodShop
in your holiday cards or fundraising
letters:
“If your are shopping online for gifts this
year, please consider using
GoodShop.com. They will donate a
portion of their profits to our cause with
every purchase that you make”
“Save money with over 100,000 coupons
from 2,500 major retailers and earn donations
for Push America through GoodShop.com when you shop for the holidays this year”
“Give back this holiday season. Buy your gifts through GoodShop.com and they will
donate part of your purchase back to Push America. Save at over 2,500 major
retailers with coupons and free-shipping offers.”
“Get coupons and donation alerts from over 2,500 online retailers with the
Goodsearch.com toolbar and earn donations for Push America”
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9. Tip #5: Send an email or newsletter
update
• Send your supporters an email to let
them know about how using GoodShop
can benefit your organization:
“Dear Friend of Push America,
With the holiday season approaching,
many of us have already begun buying gifts
for friends and family. This year we would
like to raise $100,000 to help benefit those
with disabilities. We need your help to hit this goal.
All we need you to do is purchase your holiday gifts through GoodShop.com. They
work with over 2,500 major brands like Amazon, Best Buy, JC
Penny, Nike, Target, Walmart and more. GoodShop will donate part of their profit to
Push America on every purchase you make at no extra cost to you. They also have
over 100,000 coupons being refreshed daily to help you save this holiday season.
You can also download the GoodSearch Toolbar and get donation reminders and
coupon alerts when you shop online at any of their 2,500 partner stores without
having to visit their website.
Please help us achieve this goal and give back to the community even as you are
giving gifts to your loved ones.”
11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 9

10. A Word on Messaging
• Clearly articulate your monetary goal in all your marketing channels
Push America is trying to raise $100k during the holiday shopping season to support
the Journey of Hope campaign
• Demonstrate the value of using GoodShop
• More than 2,500 major retailers including Amazon, Apple, Best Buy, JC
Penny, Macy’s, Target and Walmart
• Over 100,000 coupons updated daily to help stretch a dollar a little farther this
holiday season
• GoodShop will donate an average of 3% of every purchase to your cause
• Alert your supporters to new coupons broadcast on Twitter and Facebook
• Frequently update your supporters on progress toward the goal
11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 10

11. Other Opportunities
• Help you supporters better understand how GoodShop works by sending
them this video link:
http://www.youtube.com/user/GoodSearchVideos#p/a/u/0/Rijmf7-kmi4
• Sending out a press release locally
http://www.goodsearch.com/getinvolved.aspx#media
11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 11

12. Using the GoodToolbar
CHARITY NAME
• Users earn donations as they shop and search the internet
• Donations and GoodCoupons buttons will light up when you visit any of our
2,500 merchant partners like Apple, Best Buy, JC Penny, Target and more
• Your non-profit’s logo allows users to click directly to your site and builds
everyday awareness
• If you haven’t requested a customized toolbar for your non-profit, click here to apply:
http://www.goodsearch.com/toolbarapp.aspx
• Users can track their personal donation earnings and your non-profit’s overall
donation earnings right on the toolbar
11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 12

13. Thank You
&
Happy Holidays!
11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 13