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uPublishu 2013 Goodreads Presentation

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An Author’s Guide to Goodreads

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Hi!
Patrick Brown Bella Andre
director, author marketing at Goodreads bestselling author, The Sullivans series

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18 Million members

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uPublishu 2013 Goodreads Presentation

  1. 1. An Author’s Guide to Goodreads
  2. 2. Hi! Patrick Brown Bella Andre director, author marketing at Goodreads bestselling author, The Sullivans series
  3. 3. 18 Million members
  4. 4. 18 Million members 570 Million books shelved
  5. 5. 18 Million members 570 Million books shelved 24 Million reviews
  6. 6. Confidential 74,000 Authors James Patterson EL James Paulo Coelho Diana Gabaldon Margaret Atwood Neil Gaiman Jennifer WeinerNicholas Sparks John Grisham Deborah Harkness John Green
  7. 7. photo by StatueLibertyNPS Build your platform
  8. 8. Engage!
  9. 9. Engage!
  10. 10. 311 members 200+ comments
  11. 11. Videos & Polls! make your group more engaging
  12. 12. Using Goodreads Day-to-Day Shelve some books
  13. 13. Using Goodreads Day-to-Day Update your fans
  14. 14. Using Goodreads Day-to-Day Update your fans
  15. 15. Using Goodreads Day-to-Day Update your fans
  16. 16. Using Goodreads Day-to-Day Update your fans
  17. 17. Using Goodreads Day-to-Day Update your fans
  18. 18. Using Goodreads Day-to-Day Update your fans
  19. 19. Um...
  20. 20. Um...hello?!
  21. 21. Um...hello?!
  22. 22. Get people talking photo by Jesse Chan-Norris http://jcn.me
  23. 23. Your goal is to get reviews, especially early in the life of your book.
  24. 24. Your goal is to get reviews, especially early in the life of your book. Reviews help new readers discover your book
  25. 25. Your goal is to get reviews, especially early in the life of your book. Reviews help new readers discover your book
  26. 26. Your goal is to get reviews, especially early in the life of your book. Reviews help new readers discover your book
  27. 27. Your goal is to get reviews, especially early in the life of your book. Reviews help new readers discover your book They help readers decide to read your book
  28. 28. Your goal is to get reviews, especially early in the life of your book. Reviews help new readers discover your book They help readers decide to read your book
  29. 29. Your goal is to get reviews, especially early in the life of your book. Reviews help new readers discover your book They help readers decide to read your book
  30. 30. Your goal is to get reviews, especially early in the life of your book. Reviews help new readers discover your book They help readers decide to read your book Goodreads reviews work harder for you
  31. 31. What Happens on Goodreads ... Doesn’t Stay on Goodreads Goodreads Reviews Shared on
  32. 32. Giveaways Help Kick Start Book Discovery 6/28/12 8/17/12 10/6/12 11/25/12 1/14/13 3/5/13 4/24/13 150 0 50 100 BooksAdded
  33. 33. Giveaways encourage people to Add the Book.
  34. 34. Some Tips to Make Your Giveaway GREAT
  35. 35. Some Tips to Make Your Giveaway GREAT • Start early: 3 to 5 months pre-publication
  36. 36. Some Tips to Make Your Giveaway GREAT • Start early: 3 to 5 months pre-publication • Give it time: run giveaway at least 1 month
  37. 37. Some Tips to Make Your Giveaway GREAT • Start early: 3 to 5 months pre-publication • Give it time: run giveaway at least 1 month • Offer more books: more books = more reviews
  38. 38. Some Tips to Make Your Giveaway GREAT • Start early: 3 to 5 months pre-publication • Give it time: run giveaway at least 1 month • Offer more books: more books = more reviews • Do it again: run multiple giveaways for each title
  39. 39. Use the giveaway widget on your blog, Facebook page, or website to encourage your fans to enter.
  40. 40. Amplify your reach. Self-serve ads can be targeted by author and genre. Giveaways with ads attract 56% more entries than giveaways without ads. Add a call to action like “add to my books!” or “enter to win.”
  41. 41. What are the 3 things do you think Goodreads authors should absolutely do? So, Bella...
  42. 42. What are the 3 things you’re going to do now? So, Bella...
  43. 43. Useful Links http://www.goodreads.com/author/how_to Useful information on how to do anything and everything in the Goodreads Author Program, including links to giveaways, featured author groups, and more. http://www.slideshare.net/GoodreadsPresentations Previous presentations we’ve given, as well as several slideshow tutorials. http://www.goodreads.com/author/program Information about the Author Program, including who is eligible and how to join. If you’re not yet a Goodreads Author, this is a very useful page.
  44. 44. Patrick Brown Director, Community pbrown@goodreads.com twitter.com/patrickrbrown

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