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How to be a winner in the fashion industry

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How to be a winner in the fashion industry

  2. 2. Not enough to participate ... the top of is the best! There is not a single strategy that would be optimal for all companies, because each of them must determine a strategy in accordance with its objectives, capabilities, resources and market position.
  3. 3. • The dynamics of international strategy for garment industry is accelerating with development of concepts and new demands of rapid changes in the market. • The whole world is seen as a potential source of production, and simultaneously as a single market of garments. • The final goals should be ultimate success for those manufacturers whose products are cheaper and better than the competition.
  4. 4. Focus - constantly improve!
  5. 5. • The philosophy of global management approach focuses on exploiting market opportunities and identifying opportunities for acquiring resources in other countries, aiming to achieve full synergy in realizing mission and goals of a company.
  6. 6. Create fashion brand Learn all about economic propaganda, sales promotion, public relations, direct marketing and personal selling.
  7. 7. “...You Forgot The First Rule of Mass Media… Always Give the Public What They Want…” James Bond to Elliott Carver in Tomorrow Never Dies
  8. 8. • Strategy implementation in the fashion industry requires a special kind of expertise. A strategy must be planned! • Find the right strategy ... Use all strategic methods and techniques! • Learn about business conditions, Knowledge Management, Internet marketing....
  9. 9. Learn how to be winners in the fashion world! Learn every day ... Beat Changes... You must have... your copy ...
  10. 10. Learn How! Strategic Management in the Garment Industry by Dr Gordana Colovic 240 pages ISBN: 978-93-80308-22-7 http ://