Communicating effectively between generations is essential for doing business in the modern world. With new technologies like Facebook, Twitter, and MySpace it's become even more important to understand generational differences. How do you begin to understand the intricacies of these groups? How do you develop a social media strategy and begin to execute it successfully?
2. Introduction How do we use social media to succeed in today’s market with the additional challenge of generationalcomplexities – the different demands, values and preferences of today’s multi-generational buyers?
119. Affirm their confidence and teach them what they don’t knowThey ARE inexperienced and WON’T ask for help – but they do expect it on THEIR TERMS They think they know everything, they like FYI, or “just in case” gentle messages vs. in your face coaching Resist the parenting impulse Boomers and Civics!!
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121. Help them get what they want and they will be your social advocates… referrals will come from this groupDespite the techno-savviness and lack of tradition, this group is rooted by the perpetuation of the community, the family and the betterment of things. It’s the fusion of Boomers and X’ers.
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123. Gen Y is the largest group on Facebook although numbers are rising in the Boomer generation.