1.
Active learning seminar hosted by the Social Innovation Park
Santurtzi (Bilbao) 12 – 13 July 2012
Can the popularity of online gaming
be u lised to reach out and foster a
different set of values, encouraging
people to engage and contribute to
a socially sustainable future?
Every day, millions of people engage online to play games, interac ng in real me in the virtual
world. Be it “Farmville”, “World of Warcra ” or “Angry Birds”, serious gamers spend on average 18‐22
hours per week to solve ‘epic problems’ ‐ reach the next gaming level or fight other warlords. However,
the values that most games communicate reflect an unsustainable consumerist society, based on individ‐
ual profit, extreme compe on and exploita on of resources.
We aim to explore how online games could promote civic
engagement for a different mind‐set, towards a sustainable
and inclusive society yet s ll being cool and ‘addic ve’
As part of the European FP7 research project ‘Emergence by Design’ Euclid Network, together with the
Social Innova on Park, will gather a group of stakeholders at a seminar to explore this ques on and its
poten al applica ons. The group will include video game designers, companies, scien sts, users and civil
society prac oners already involved in the field or interested in doing it.

2.
Why to attend
To present your already developed online game for civic engagement (for instance
Indigenous‐infused Digital Games that will be presented by Cook Intel Tribal Council)
To explore whether online gaming can tackle the social challenge close to your heart
(for instance youth unemployment in your city)
Organisers’ commitments
The Social Innova on Park is ready to support ideas if they have the poten al to
develop into a social enterprise.
Euclid Network aims to explore whether online gaming can be a tool to engage
people in European democracy, especially in the light of the European Parliament
elec ons in 2014

3.
AGENDA
Day 1: 12th July
9:00h Bus to Social Innova on Park
Filippo Addarii (Euclid
Introduc on
Network, UK) and Gorka
9:30‐9:50h Why have Euclid Network and the Social Innova on Park
Espiau (Social Innova on
joined forces to organise this seminar?
Park, Spain)
Ralph Dum (European
9:50‐10:00h Why does it ma er to the European Commission?
Commission, DG INFSO)
Inves ga ng our shared mo ves
Everybody in the group shares his/her answers to the
ques ons:
Who are you? Gorka Espiau (Social Innova‐
10:00‐11:00h
on Park, Spain)
What are you doing here?
What do you want to take away from this seminar?
What would your game look like?
Gloria O'Neill & Pita Jelley
Inspiring Stories 1 Benz (Cook Inlet Tribal Coun‐
11:00‐11:30h Presenta on and Q&A cil, Inc.,
Alaska, USA)
Indigenous‐Infused Digital Games
11:30‐12:00h Coffee break
Interac ve Session—Ge ng on the same page
Exploring the language and poten al of games,
12:00‐13:00h tbc
online gaming and gamifica on
Q&A
Inspiring stories 2
13:00‐13:30h Presenta on and Q&A Digipen (speaker tbc)
The story of Digipen on online gaming (tbc)
13:30‐14:30h Lunch
Open space session
Delegates will propose ideas for development. Three
will be voted on and discussed in small groups.
14:30‐15:00h For instance: Kimon Moerbeek
(Knowledgeland, Nether‐
Developing an exis ng game further lands)
Designing a game from scratch to meet a social
challenge
Engaging ci zens in EU democracy

4.
15:00‐16:00h Open space session 1
16:00‐16:30h Coffee break
16:30‐17:30h Open Space session 2
17:45h Bus to hotel (Bilbao) Bus to hotel (Bilbao)
20:30h Dinner in Bilbao Dinner in Bilbao
Day 2: 13th July
9:00h Bus to SI Park
Wrapping up
Final discussion and prepara on of presenta on by open
space hosts and a endees, which includes:
9:30‐10:30h
Can the idea be a viable business?
Would you play this game?
Can it have a social impact?
10:30‐11:00h Outcomes of first open space group and Q&A Gorka Espiau (DenokInn, Spain)
11:00‐11:30h Coffee break
Outcomes of second and third open space group and
11:30‐12:30h Gorka Espiau (DenokInn, Spain)
Q&A
Wrap up and next steps
Closing round on the ques ons:
Have we created a relevant story together?! (or are
Filippo Addarii (Euclid Network,
there omissions?)
12:30‐13:30h UK)
Can you see the value of using online gaming for
Gorka Espiau (DenokInn, Spain)
civic ac on?
How would you develop a game?
Would you par cipate in a follow‐up event? Why?
13:30‐14:45h Lunch
14:45h Bus to Bilbao
16:15‐17:45h Guided tour through the Guggenheim Museum Bilbao (Op onal)