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Breakfast Briefing with The Financial Times
Diskutieren Sie mit auf @Gorkana_DE
Breakfast Briefing with
The Financial Times
James Shotter
Frankfurt Correspondent
Financial Times History
Financial Times History
Financial Times History
2015
• FT is bought by Nikkei, the Japanese media group
• More than 70% of the FT’s circulation is...
Corporate Audience
The most influential people in business and politics - our readers make the biggest decisions in their ...
Consumer Audience
Surrounded by the finest things life has to offer, our readers are some of the wealthiest and discernibl...
Products
FT Weekday
• The Financial Times is one of
the world’s leading business
news and information sources
• Relied on ...
Products
FT Weekend
• A uniquely
stimulating
combination of
news and
lifestyle features
• Supplements
include the FT
Weeke...
Products
Financial Publishing
• Financial Publishing provides print
and online content for consumer
and professional finan...
Products
Digital
• The FT's wide range of digital
offerings deliver up-to-the-minute
news, insight and analysis
• Alongsid...
The FT newspaper and FT.com
• 600 journalists worldwide
• Combined paid print and digital circulation
of nearly 629,000
• ...
Impact of platform choice
Publications at or
before 7-8 am
will have highest
impact on mobile
Better coverage of early mor...
Calendar
Click here to view
the full calendar
Circulation
Sources
http://www.fttoolkit.co.uk/admediakit/platform.php?page_id=ft-com
http://www.ftasiaads.com/media.html
http://www.s...
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Gorkana Pressefrühstück mit der Financial Times

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Diese Präsentation beinhaltet die Schwerpunktthemen des Pressefrühstücks mit James Shotter, Frankfurt Korrespondent der FT. Das Event fand am 30. September 2015 in Frankfurt statt.

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Gorkana Pressefrühstück mit der Financial Times

  1. 1. Breakfast Briefing with The Financial Times
  2. 2. Diskutieren Sie mit auf @Gorkana_DE Breakfast Briefing with The Financial Times James Shotter Frankfurt Correspondent
  3. 3. Financial Times History
  4. 4. Financial Times History
  5. 5. Financial Times History 2015 • FT is bought by Nikkei, the Japanese media group • More than 70% of the FT’s circulation is digital • Editorial staff of 600 in more than 40 countries
  6. 6. Corporate Audience The most influential people in business and politics - our readers make the biggest decisions in their fields.
  7. 7. Consumer Audience Surrounded by the finest things life has to offer, our readers are some of the wealthiest and discernible consumers on the planet.
  8. 8. Products FT Weekday • The Financial Times is one of the world’s leading business news and information sources • Relied on by business leaders, government ministers, international entrepreneurs, bankers, investors, educators and students • Almost 2 million people in over 100 countries count on the FT to keep them informed about global business, economics and politics.
  9. 9. Products FT Weekend • A uniquely stimulating combination of news and lifestyle features • Supplements include the FT Weekend Magazine, House & Home, Life & Arts and How To Spend It; the ultimate guide to luxury living
  10. 10. Products Financial Publishing • Financial Publishing provides print and online content for consumer and professional financial audiences • Specialist information on the retail, personal and institutional finance industries • Read by the people that make and break markets, and the investors that benefit • The FT's Financial Publishing portfolio reaches the people who are at the top of their game - and helps keep them there
  11. 11. Products Digital • The FT's wide range of digital offerings deliver up-to-the-minute news, insight and analysis • Alongside the multi-award winning FT.com website and apps, exec- appointments carries some of the finest jobs in business and is read by some of the finest candidates, whilst howtospendit.com allows users to lose themselves in the very best money can buy.
  12. 12. The FT newspaper and FT.com • 600 journalists worldwide • Combined paid print and digital circulation of nearly 629,000 • Mobile is driving a third of FT.com traffic and 24% of digital subscriptions • FT education products now serve 32 of the world’s top 50 business schools FT.com • over 4.5 million registered users FT newspaper • available in over 100 countries • read by 1.5 million people worldwide iPad App • over 400,000 downloads in the first six months • 9,000 more every week • The app now delivers 10% of new digital subscribers
  13. 13. Impact of platform choice Publications at or before 7-8 am will have highest impact on mobile Better coverage of early morning consumption peak on desktop as well as lunchtime coverage Good coverage evening mobile peak
  14. 14. Calendar Click here to view the full calendar
  15. 15. Circulation
  16. 16. Sources http://www.fttoolkit.co.uk/admediakit/platform.php?page_id=ft-com http://www.ftasiaads.com/media.html http://www.surveys.ft.com/USSurveyWeb.nsf/WSDA?openView&Count=30

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