The #ReplaceMovieNameWithSmile hashtag was launched on June 23, 2012 and trended on Twitter in India. It received over 1,330 tweets, reached over 1 million impressions, and was retweeted over 100 times. The hashtag trended #4 in Mumbai at 3pm and #1 across India at 3:30pm. The goal of the hashtag was to create engagement with followers and spread smiles.

1. Trending Hashtag – Case Study
ReplaceMovieNameWithSmile

2. Overview of the Study
 The #tag #ReplaceMovieNameWithSmile was launched on
23 June, 2012
 The said #tag was started at around 11:45 am and was active
for more than 24 hours
 It was trending #4 in Mumbai at 3 pm
 It was trending across India at 3.30 pm
 1330+ Tweets, 1 million+ impressions and 100+ Retweets
 The main objective of starting the said #tag was to create
engagement with the existing follower base and spread
smiles 

3. Total number of posts on the #tag
1330+ #tag Impressions
1M+
ReTweets Trend Of Mentions
100+

4. 4 PM Hashtag stats
5:15 PM Hashtag stats
Source: http://hashtagbattle.com

5. Mentions of the #Tag
 Significant number of mentions were from these regions
Region Mentions
United States 774 (59.5% of total)
India 495 (38.1% of total)

6. Top Tweeps

7. Citywise Trends

8. India Trend
Trending #2 at 3 pm Trending #1 at 3.30 pm

9. Takeaways

10. Thank You  Keep Tweeting!
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