1. .::Title Proposal::. Advertising in Videos What is the real impact of advertising in the videos on the target audience? Grégoire FAUROBERT | Research Methods | 2009

2. .::Introduction::. The global advertising market will represent £450 Billion by 2010 2009 Grégoire FAUROBERT | Research Methods | 2009

3. .::Definition of the terms of study::. The problematic : What is the real impact of advertising in the videos on the target audience? Impact : psychological impact that push the audience to adhere at the advertisement. Brain – Centre of Decision Grégoire FAUROBERT | Research Methods | 2009

4. .::Definition of the terms of study::. The problematic : What is the real impact of advertising in the videos on the target audience? Advertising : All communicative visual messages Grégoire FAUROBERT | Research Methods | 2009

5. .::Definition of the terms of study::. The problematic : What is the real impact of advertising in the videos on the target audience? Video : Film - Short movie – TVShow – Video clip : Product placement. (e.g : cars, clothes, equipments, etc…), concept, opinions. Television : Advert, political show (in election time), Specialised show (car, sport, shopping, games, etc…), news, talk show. Web video: Advert(short, Flash animation), Politicalvideo, podcasts, teasers, trailer, news, mini shows, etc... Corporate film : Highlightedvalues, culture of a company. Advertorial: Highlightedthe benefits of a product, by demonstrating . Grégoire FAUROBERT | Research Methods | 2009

6. .::Objectives::. When a company contact a communication agency for a campaign, the latter can tell you how much you’ll pay, but not how much you’ll earn! We can’t quantify the impact of an advertising campaign. I'll try to find ways to quantify and describe the emotional, psychologicalimpact, that make the audience approves communicational message. Grégoire FAUROBERT | Research Methods | 2009

8. Cognition

10. Buying habits

11. Define how decisions

13. Main experienceGrégoire FAUROBERT | Research Methods | 2009

15. Artisans, traders and entrepreneurs

16. Executive, higher intellectual professions

17. Intermediate occupations

18. Employees

19. Workers

20. Retired

21. The Unemployed

22. Students For each categories find householders Wanting to buy a car (1), Wanting to purchase home appliances (2), Living in or near an urban area (3), Living far from an urban area (4) and Normal (doesn’t belong to these categories- 5) Grégoire FAUROBERT | Research Methods | 2009

23. .::Methodology::. Stage 3 :: Experimentations The Experience 2. During one month a. Make a calendar note in hourly programs they watch (channels, Titles, websites) b. Do keep them track of all purchases. (receipts) c. Meanwhile researchers have to reference mentioned trademark (Broadcasting Times, schedule ,number of occurrences) 3. Management of the obtained data Finally make the comparison between the views brands and trademarks purchased, and get sentences : “20% of the brands of [product] viewed were purchased” Grégoire FAUROBERT | Research Methods | 2009

24. .::Time Schedule::. With Gantt Project Grégoire FAUROBERT | Research Methods | 2009

25. .::Ressources::. “Propaganda” Edward Bernays (1928) “The Brain, technologic object?” RémiSussan(2009) Web article http://www.internetactu.net/2009/01/07/le-cerveau-objet-technologique-18-hacker-le-cerveau/ “The Mysteries of Brain” Arte (2008) Video http://www.dailymotion.com/video/xb115y_les-mystere-du-cerveau-13_tech Revue Labyrinthe n°20 « La cognition » (2005) http://labyrinthe.revues.org/index744.html www.tns-sofres.com (Institute of surveys) Grégoire FAUROBERT | Research Methods | 2009

26. THANK YOU! Grégoire FAUROBERT | Research Methods | 2009