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Setting realistic expectations for graduate
      employment outside the M25
20 minutes
• Nicola Turner, Acting Director of Employability,
  Aston University and Martin Edmondson,
  Chief Executive, Graduates Yorkshire
  – Graduate Employment in 2011
  – A range of perspectives
  – National SME Survey results
  – Key Messages
  – Questions to consider
Graduate Employment 2011
• What happens                                               • AGR average
  to the other                                                 grad salary
  44?                                                          £25k


                     “45 graduates         “Average
                      chasing each      graduate salary
                          job”              is £29k”




                                        “Unemployment
                    “48% of Finalists
                                         rate for 16-24
                    seeking work in
                       London”          year olds is at an
                                         all time high”
• Do they all get                                            • 700,000 more
 jobs in                                                       graduating this
 London?                                                       summer
A range of perspectives

                Graduates


               Employers, Universities


                Parents
                Rankings
                Government
                Media
Graduate Network presents: National
      Employer Survey 2011
Sent to 32,000 regional
employers

   453 Responses – 90% SMEs

      62% have recruited a grad in the last 12
      months and 56% plan to recruit in 2011

          1.5% believe degree result is the most
          important factor when recruiting graduates
Graduate salaries outside London
      median salary £29k


      HESA stats 2009 UK graduate salary range
      £15 – 23k

      86% think a grad salary should be between
      £12,000 & £22,000 with £15,000 - £18,000
      proving to be the most popular bracket.
High Fliers 2011
CLASS OF 2011
Investment banking popular choice for first time in
three years
Public-sector jobs decline in popularity for
applicants
Students applying earlier and more often
London most popular destination in 25 out of 30
universities
Top university students expect starting salaries of
£25,000+
25% want to stay for postgraduate courses
Benefits of employing graduates
Benefits                    What % of employers agree
Strengthen resource         96%
Introduce new ideas         92%
Produce future leaders      85%
Increase productivity       83%
Up-skill your workforce     70%
Give specialist knowledge   58%
Key messages
                                        Graduates
• The 3-way disconnect:


                             Universities           Employers


• Strategy being built on dangerous assumptions
• London is a different graduate recruitment world
  from the rest of the UK
• Not trying to drive down salaries
• Strength in London + wider UK is good for all
Questions to consider
• What information are you building your strategy
  on?
• What expectations are you giving graduates?
• Why do you recruit graduates, and do you know
  what they want?
• How are you balancing/weighting all of the
  external forces that impact on graduate
  employment?
• How should your local, regional, national and
  global graduate employment strategy vary?

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The employer survey

  • 1. Setting realistic expectations for graduate employment outside the M25
  • 2. 20 minutes • Nicola Turner, Acting Director of Employability, Aston University and Martin Edmondson, Chief Executive, Graduates Yorkshire – Graduate Employment in 2011 – A range of perspectives – National SME Survey results – Key Messages – Questions to consider
  • 3.
  • 4. Graduate Employment 2011 • What happens • AGR average to the other grad salary 44? £25k “45 graduates “Average chasing each graduate salary job” is £29k” “Unemployment “48% of Finalists rate for 16-24 seeking work in London” year olds is at an all time high” • Do they all get • 700,000 more jobs in graduating this London? summer
  • 5. A range of perspectives Graduates Employers, Universities Parents Rankings Government Media
  • 6. Graduate Network presents: National Employer Survey 2011 Sent to 32,000 regional employers 453 Responses – 90% SMEs 62% have recruited a grad in the last 12 months and 56% plan to recruit in 2011 1.5% believe degree result is the most important factor when recruiting graduates
  • 7. Graduate salaries outside London median salary £29k HESA stats 2009 UK graduate salary range £15 – 23k 86% think a grad salary should be between £12,000 & £22,000 with £15,000 - £18,000 proving to be the most popular bracket.
  • 8. High Fliers 2011 CLASS OF 2011 Investment banking popular choice for first time in three years Public-sector jobs decline in popularity for applicants Students applying earlier and more often London most popular destination in 25 out of 30 universities Top university students expect starting salaries of £25,000+ 25% want to stay for postgraduate courses
  • 9. Benefits of employing graduates Benefits What % of employers agree Strengthen resource 96% Introduce new ideas 92% Produce future leaders 85% Increase productivity 83% Up-skill your workforce 70% Give specialist knowledge 58%
  • 10. Key messages Graduates • The 3-way disconnect: Universities Employers • Strategy being built on dangerous assumptions • London is a different graduate recruitment world from the rest of the UK • Not trying to drive down salaries • Strength in London + wider UK is good for all
  • 11. Questions to consider • What information are you building your strategy on? • What expectations are you giving graduates? • Why do you recruit graduates, and do you know what they want? • How are you balancing/weighting all of the external forces that impact on graduate employment? • How should your local, regional, national and global graduate employment strategy vary?