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THE WEEKLY UPDATE ON THE UK RADIO INDUSTRY
NO TO SPECIALIST LOCAL RADIO
New local commercial radio stations
will no longer be licensed with
specialist music formats, but are
expected to broadcast oveLtly
popularist programming, according to
policy outlined by Radio AuthoLity
officeLs at last week's Licence To
Fill conference organised by the
Radio Academy.
''We are looking within existing areas
to introduce services which are
either more localised, OL more
specialised, but not both at the same
time," explained David Vick, the
Authodty's Head of Development. "One
of the things we leaLDt from the
incremental [licensing] experience at
the IBA is that you can't run a
minority format station in a very
small market."
Vick cited Radiowave/Blackpool and
Q96/Paisley as examples of new
small-scale stations with broad,
popularist music formats. And he
indicated that "more specialised
services" were formats the Authority
had in mind for its five new regional
licences because such stations "need
a large population base in order to
achieve viability."
The Authority's policy now comprises
four tiers of radio service -
national and regional stations with
specialist formats; existing ILR
stations with broad music and
entertainment programming; and more
localised stations within ILR areas
who major in local news and
information.
''We seek to- ensure that the
progLammes provided by the smallest
ventures are as attractive as
possible," said Radio Authority
Deputy Chief Executive Paul Brown,
"providing local information and
entertainment on a bedrock of the
most popular music of the day. Those
wishing to attract particular
listeners enjoying a particular
lifestyle should be offered large
'populations from which to dLaw their
support, so that their comparatively
small reach can include sufficient
numbers of listeners to be attractive
to advertiseLs and their agents."
The failure of many incremental
stations launched outside London in
1989/90 to attract significant
audiences or advertisers seems to
have decided the Authority not to
licence further specialist formats in
each· town. Music narLowcasting is now
viewed as the domain of the
RADIO CONTACTS
well-financed radio group rather than
the local entrepreneurs of the
incremental experiment.
"Broadcasting seems to be easier for
most adveLtisers and agencies to
undeLstand than narrowcasting,"
explained Paul Brown. "But the
experience of Classic FM nationwide
and Jazz and Kiss FM in London does
seem to indicate that advertisers can
be won round and the right ones
identified, if you have faith,
courage and sufficient financial
reserves."
Asked to expand upon his notion of a
"bedLock" of pop music used by small
stations, Brown said: "The smaller
you get, the moLe overtly popular
you've got to be to get a
satisfactoLY audience you can sell to
advertisers."
And asked whether he thought London
already had a surfeit of black music
stations, Brown replied: "Probably
the [Radio] Authority would not be
very persuaded by somebody else on
another trans-London frequency who
wanted to do another radio station
that had strong elements of dance or
soul or blues."
THE VOICE OF YORlSHIRE, Churchwood, Beckett Park, Leeds LS6 3QS. tel: 0532-832600 Christopher Price, 0532-770202 Victor
Watson [new applicant for Leeds AM &FM licences]
NORTH EAST COMMUNITY RADIO, PO Box 303, Aberdeen AB9 8XA. tel: 0651-891605 Colin Strong [applicant for Aberdeen AM
licence]
WAVES AM, 1-3 Ellis StLeet, Peterhead AB42 6JR. tel: 0779-78872 Norman Spence/Ian Downie [applicant fOL Aberdeen AM
licence]
RADIO Wit, 5 East Drive, Totteridge, High Wycombe, Bucks HP1} 6JN. tel: 0494-472100 Mark Austin, 0494-524857 Jeff Curtis
[winner of High Wycombe AM licence]
COAST COUNTRY FM, The Old Granary, Martley, Worcester WRE 6QA. tel: 0886-888040 Robert Yarnold, 021-628-5986 Mark Williams
[applicant for Severn Estuary regional FM licence] ,
GALAXY RADIO, Broadcast Centre, 25 Portland Square, Bristol BS99 7QQ. tel: 0272-240111 Eddie Startup, 0582-666001 Colin
Mason [applicant for Severn Estuary regional FM licence]
SELECT FM, Osborne Clark, 30 Queen Charlotte Street, Bristol BS99 7QQ. tel: 0272-230220 Mark Furber, 071-267-4680 Chris
Parry-Davies [applicant for Severn Estuary regional FM licence]
RADIO SEVERN, 3 Trinity Court, 21-27 Newport Road, Cardiff CF2 1AA. tel: 0222-484872 David Morris Jones/John Curzon
[applicant for Severn Estuary regional FM licence]
WBLS RADIO, 30 Nevil Road, Bishopston, Bristol BS7 9EQ. tel: 0272-490439 Babs Williams, 0272-558414 Christopher Cave
[applicant for Severn Estuary regional FM licence]
RADIO NEWS PO BOX 514 ~OW MIDDLESEX HAl 4SP tel 081 427 6062 fax 081 861 2694
~ radio news 1993 page 1
NEW
Brand new licences for FM stations in
urban areas could be advertised by
the Radio Authority as early as next
year. Plans are underway to allocate
the newly available 105-108 section
of the FM waveband to the launch in
1996 of new commercial stations in
cities where the 88-105 FM portion is
filled. But markets considered to-
already have enough stations may be
passed over.
''We're trying to . bring as many
further services as possible to the
more populated areas," explained
Radio Authority Head of Engineering
Mark Thomas. "If, as the time to
advertise these licences gets closer,
we look at it again and say that
those markets couldn't stand those
extra services, but there is demand
for more localised services
elsewhere, then we split the plan
down, change it and revise it
accordingly."
The Authority's scheme for 105-108 FM
requires agreement with the BBC and
DTI before the new frequencies can be
advertised in 1994/5 alongside the
second stage of re-licencing for
existing stations.
"The options exist to advertise
105-108 frequencies at the same time
or after the re-advertised licence
has been awarded," said Thomas. ''Then
people win know what [station]
they're competing against."
VIRGIN
This is the second and concluding
part of an interview with Virgin
Radio's Joint Programme Directors
Richard Skinner and John Revell.
HOW DID YOU BOTH GET DlVOLVED IN
VIRGIN RADIO?
John: I'd been doing some work for
Virgin Communications, working
alongside David Campbell [Virgin
Radio Chief Executi ve) on a proposal
for BBC Radio 5's youth strand. They
were wanting t o expand into
independent radio production. I'd
written this proposal for Radio 5
which we had heen shortlisted for.
FM CITY STATIONS
Additionally, the 105-108 waveband
may be used for a new licence the
Authority is soon to advertise for a
travel information station along the
H2O motorway in Kent aimed at
motorists using ferries and the
Channel Tunnel. An eight-year
Restricted Service Licence will be
offered for a series of higbly
directional low-power transmitters
along the road between Folkestone and
Maidstone, all on a single FM
frequency. A channel within 105-108
would make the station compatible
with a similar French service planned
for the other end of the Tunnel,
though a frequency in the existing
ILR FM band is still a possibility.
"The constraints on squeezing it in
are different from the constraints
for a local broadcast station," said
Thomas. "So it may be possible to
find frequencies for this service
which we couldn't use for local radio
in the SouthEast. We've got about
four or five possible options which
we're looking at at the moment."
Asked if aspiring radio groups who
had submitted letters of intent might
argue that the Authority should first
satisfy their demand for new local
licences in SouthEast England, Thomas
said: '~e've got a clear conscience
on that issue. We've got Tunbridge
.Wells coming along and there are
about three or four other areas that
we are actively pursuing. The
detailed work that we're having to do
for this is also integrating possible
options for local licences as part of
that study, which may mean that some
of the more localised requirements
can be accaTll'lOdated."
Asked if last year's closure of
Airport Information Radio at Gatwick
and Heathrow airports might not bode
badly for the new project, Thomas
said their failure could be
attributed partly to the
non-involvement of the British
Airports Authority: ''The useful
coverage of this service will be
effectively greater because our
intention is to cover from at least
Folkestone, possibly Dover, to
Maidstone. That's going to give
people their first bytes of
information 20-25 minutes before they
actually get to the first of the
cross-Channel transport systems."
Both EuroTunneI and the Dover Harbour
Board have expressed interest in the
scheme, and the service is expected
to be licenced ready for the Channel
Tunnel opening in December. Asked if
there was evidence of consumer demand
for such a station, Thomas cited
three similar experimental services
on French motorways: "There's a
larger element of guesswork in this
than with most radio services.
Because this is supposed to be an
innovative service, naturally there's
less of a track record than there is
with an ILR or national service."
RADIO INTERVIEW
While I was doing that, I was keeping
my ear abreast of what was happening
with this station as well, and making
comments here and there. Then it
happened over the Xmas period. I got
a call from David Campbell saying:
"This is the situation, I'm the Chief
Executive, I'd like you to come on
board." I said "fantastic."
Richard: I first heard about in on
New Year's Eve. Then in two days we
sorted out the money and there we
were. Then I suddenly left GLR, some
two weeks earlier than I would have
left. They wanted me to work three
weeks more because they have a change
of format coming, going to more
speech, and I went to my first
meeting with this lot [Virgin Radio]
and it became quite clear that it was
rather a daunting prospect putting
this thing together. Virgin wanted me
to start at once so I went back and
proposed that I do two weeks for GLR
but I couldn't do three.
Unfortunately Trevor Dann [GLR
Managing Editor) and I could not come
to any agreement whatsoever, and so I
told him on the Tuesday that I would
do my last show the next day, which I
did. But I didn't resign on the air.
I simply informed the listeners that
it was my last show. But any hot air
that was generated during that period
has gone.
RADIO NEWS PO BOX 514 HARROW MIDDLESEX HA1 4SP tel 081 427 6062 fax 081 861 2694
~ radio news 1993 page 2
..~
John: I'm vel~ much into the Virgin
work philosophy so I know exactly how
they work. I set up Virgin FM [Virgin
Megastore's in-house station]. This
was my idea from the very early
stages and then I moved over to Radio
Radio [Virgin's satellite radio
service, now defunct]. That's where I
met David Campbell.
WILL VIRGIN RADIO'S BREAKFAST SHOW
SOUND SIMILAR TO ITS COMPETITORS ON,
SAY, RADIO ONE AND CAPITAL?
Richard: I think it would be
wonderful to provide an alternative.
On every level, that is what this
station is trying to be. It's the
station that doesn't exist yet, so·
everybody listens to something else,
but actually this is the station they
might have always wanted to listen
to. Because it's the music they
listen to at home on tape or on disc.
John: We do want to inject sane
personality into breakfast because
research shows that, no matter how
much of a music fan you are, at
breakfast you still want sanething
that is maybe a bit lighter. And
people tend to dip in to breakfast -
they don't stay with it for the whole
day. So we can make it a bit lighter
and a bit more humorous, but still
playing fantastic music as well in
that three- or four-hour breakfast
show.
WILL THE STATION INCLUDE WHAT'S ON
INFORMATION 1IND NEWS ABOUT MUSIC
ACTIVITIES?
Richard: We' 11 have sanebody who
looks after all that stuff and gives
it to the presenters to put into the
show, but not as music news
bulletins. And DJs will be instructed
to identify what they've played.
WILL ALL THE PROGRAMMING BE
ORIGINATED FROM LONDON?
Richard: We aren't going to be
totally London-based. We will take
shows out, and programmes will cane
from other parts of the country. You
will see presenters from this station
in Scotland, in Belfast, in Wales and
the Midlands and places.
WILL THE PROGRAMMES INCLUDE ARTIST
INTERVIEWS?
Richard: On merit, sane people will
be interviewed, probably even in
prime time strip programming, but it
will not be a regular feature. But if
God decides to step down from the
throne and says he wants to talk to
Virgin, we ~ill probably give him the
airtime. But it won't be "It's eleven
0' clock and time for today's chat."
WILL THE PROGRAMMING INCLUDE A
MAGAZINE SHOW?
Richard: If you want The Story Of Pop
or 25 Years Of Pop, I think the BBC
do it magnificently, and that is
where, for that sort of programming,
by and large, you will still find it.
WHAT QUALITATIVE RESEARCH IS THE
STATION DOING?
John: We will conduct the next lot of
focus group research after we've been
on air about two months. That will be
an ongoing thing - we've got in-house
researcher people who do all that.
It's quite a new area to both Richard
and myself. It's very interesting.
Richard: I've been brought up on the
"make it up as you go along" school
of broadcasting, and it's quite
fascinating to see....
John: What we can do is take the
research and add our bit of "make it
up as you go along. " That is
potentially a very powerful
combination.
Richard: I do believe in gut feel
broadcasting.
WILL YOU BE USING SELECTOR FOR
PLAYLISTS?
Richard: I want this station not to
sound like Selector, but to be
Selector. I want it to sound like
we've just walked in with our
favourite records.
AND WILL THE DJS BE ALLOWED PERSONAL
INPUT INTO THEIR SHOWS?
Richard: Why employ sanebody because
of that and then knock it out of
them? If it became to the detriment
of the format, then we'd have to sit
down and talk about it and say "Look.
We love your enthusiasm, be
enthusiastic, but it's not the whole
show."
HAVE YOU DECIDED THE STAFF STRUCTURE
OF THE STATION?
Richard: There are not going to be
producers per se because Selector
': ,.---.... ... '
does that job.
John: We will have an AM Sequence
Producer who will take care of
breakfast through until midday, then
a PM Sequence Producer who will take
care from midday through to the end
of drivetime. There'll probably be a
Weekend Sequence [Producer] as well.
Richard: As much as anything else,
they're looking after the presenter,
they're making sure that any bits of
gossip out of the papers are used
only once, they're looking after any
guests who do come and go, they're
dealing with phones for phone-in
competitions. It's almost like a
Studio Director as much as anything
else. If a jock gets down, or is
bored, or has a hangover, they'll be
there to jolly them up. There's
nothing more tedious when you're
feeling not really into it than to be
stuck in a room on your own with
three hours of records. You've got to
generate an atmosphere.
Richard: With this radio station, you
will not notice a very radical
difference between one jock and the
next in terms of music feel, because
we intend to fine tune it to the
point that it flows through the day.
Richard: It's very lean. We know from
our experiences you can do that. One
person can just oversee and if
they're taking cuttings from the
newspaper, they just feed them to
their presenters.
John: We've got Sandy Beech from
Atlantic 252. He was actually
employed by Andrew Marshall [Virgin
Radio's former Programme Controller,
since replaced] so we inherited him.
Sandy will be concentrating a lot on
in-house trailers and sweepers
because he's a bit of a whiz kid in
the studio.
Richard: So he's preparing to change
his [DJ] style. He's very committed
to the music and wants to learn to
cool it down and be himself on the
radio. Because he was taught at
Atlantic 252 to be a disc jockey and
we've told him he's got to unlearn
everything he's learnt.
John: He's doing an airshift but
we're not quite sure which one. Some
of the other non-peak presenters will
be doing hands on production.
RADIO NEWS PO BOX 514 .HARROW MIDDLESEX HA1 4SP tel 081 427 6062 fax 081 861 2694<
~ radio news 1993 page 3
fnJ WILL THE STATION DIFFERENTIATE
ITSELF FROM ITS COMPETITORS IN THE
RADIO MARKET?
Richard: We have the advantage of
Virgin as a brand name. It comes with
the label on it already. So there's a
perception of quality, slightly
off-the-wall-ness, a rebellious edge.
And when we do name the names of
presenters, they will be known as
people who are very coomitted. Our
media advertising will emphasise the
quality of the music.
John: It's "the edge" as well. I use
the words a lot. Though it's not
going to be radically wildly off the
wall, because it is a commercial
radio station at the end of the day,
and we do have to appeal to the mass
market to survive. But though we can
mainstream it to a large degree, we
will put an edge on it, which most
radio stations don't.
Richard: It can be hard, it can be
soft, it can be dangerous - it can be
all those things. We're unlike any
other commercial radio station apart
from Classic FM. We are a national
radio station and we're going in with
a national attitude. Not even Capital
Radio can have the view that we have
to the whole national •••....• Perhaps
earlier thoughts [of the former
Virgin Radio management team] had
been more small-time. We're still
doing it on a very slim budget,
because that's the nature of radio,
but we are going in there with an ego
tr~t says we're big, we're proud and
we're going to be.......two
heavyweights - Radio One &Virgin.
John: We've taken the brand image
that's already there and is very
strong..•. . ..
Richard: If we were going on the air
as Q-Rock, we'd have to start from
scratch.
Richard: Nobody else is doing what we
are going to do..... .
John: And I think that was the
concern from the [Virgin] hierarchy .
That [under former management] it
didn't have that Virgin edge to it.
Richard: I think they felt that it
needed to be fine tuned.
John: It needed a kick to give it
that edge [claps hands] that
everybody expects from Virgin. And it
wasn't going to have that.
Richard: We can't cooment on any of
the decisions that may have been made
by previous incumbents.
WHO IS VIRGIN RADIO TARGETING?
John: 25-34 is our core age group.
And 20-45 is the overspill.
Richard: And I think we'll crawl up
to near 50 as well, because a lot of
people who are 50 now were 25 yearS
old in 1967. So they were prime album
rock buyers and will probably like a
lot of what we are going to play.
John: I also think a lot of 15 year
aIds are going to tune in and go
"Bloody hell, I've never heard of
Pink Floyd or Led Zeppelin before,
but this is great."
Richard: Go to the States, where
young people have had the opportunity
to hear rock music more for years,
and go and see a band like Pink Floyd
play, and you see people in their 50s
and you see 12-13 year aIds all
screaming for more. Because those
teenagers have more opportunity to
hear the music. Because they don't
hear it [here] by and large, they
don't go for it.
WHAT ARE YOUR PERSONAL AMBITIONS FOR
THE STATION?
Richard: I'd love for it to be
successful enough that we're still
here in a year's time.
John: I'd just like everybody to say
what a great radio station it is,
that it's unpretentious, it plays
great music, and they just like to
listen to it all the time.
Richard: At the moment, people are
saying to me "This is fantastic, this
is the radio station I've always
wanted to listen to." If they say
that to us in a year's time, then we
will have succeeded.
John: I'd like other radio stations
to be more constructive and not just
slag it off because they feel they
should do because it's a new radio
station and there'll be a lot of hype
around it prior to it going on air.
I'd like them to be more constructive
and listen and say it is actually a
very good radio stat i on and they are
playing good music and not just going
"Aargh! They should have done it like
that. I would have done it like that.
Why aren't they hot rockin' it?"
Because that's going to happen.
HOW DO YOU SEE THE RADIO MARKET IN
THE UK?
Richard: A donut with a bloody great
hole in the middle. On the left
you've got top 40, which is largely
dance-orientated and teen. On the
other half, in music radio terms,
you've got gold which a lot of
people wbo are forty listen to
bec~use they can't stick the dance
end. And right in the middle is all
the stuff that I described earlier
that we will play. I can see a move
already from the top 40 end, the FM
locals, to move towards that rock
area themselves, which I think will
happen more when we exist. They will
try to hang on to their potential
lost audience by rocking up slightly.
Richard: I just hope that the fact
that this station comes into
existence doesn't distort the market,
and that all the ILRs don't try to do
a sort of rock-y format, because then
they'll be disenfranchising another
generation. Because the kids would
like to have their dance.
VIRGIN RADIO'S AM FREQUENCY IS STILL
ADISADVANTAGE?
John: If MelIor [David MelIor, then
Home Office Minister] had preferred
Van Halen to Vivaldi, then we would
have been on FM.
Richard: I don't think it makes any
difference . If we do manage to create
a unique product, one that you can't
get elsewhere, people will listen on
medium wave because - why turn your
back just because it's not in stereo,
when some of your favourite records
are being played. And it's not that
the signal won't be audible - its
going to be a very good signal.
John: The research shows that most
people don't really care what [band]
they listen to, if they listen to AM
or FM. Most people don't even know
what they listen to. And also they
say that if the records are
good.... . .. the most important thing
that came out of the research is t he
music is all important.
RADIO NEWS PO BOX 514 F, HARROW MIDDLESEX HAl 4SP tel 081 427 6062 fax 081 861 2694
~ radio news 1993 page 4
Richard I have an ambition that maybe
we can do a deal with somebody
involved in the Astra satellite as
well as having our regular AM
transmission on Earth, so that if you
have an Astra dish, you can press
"sound" on the button and at home you
can have us in stereo.
John: I have an ambition that the
government realises that they've got
two classical music stations on FM
serving two very similar audiences,
and a rock station on medium wave
serving a completely different
audience. And why don't they give us
one of those FM channels. It really
is that simple at the end of the day.
Richard: Our product is going to be
good and I think that people will put
up with medium wave to hear what
we're selling.
WHAT WILL BE THE MIX OF NEW AND OLD
RECORDS?
Richard: The 70s/80s is the key
playground area for that central
BBC Radio Bedfordsbire With IIerts &
Bucks finally gives in to common
sense and renames itself Three
Counties Radio from 5 April. New
manned studios are being built in
Milton Keynes and Aylesbury, with
contribution studios in St Albans,
Hemel Hempstead, Hertford, Stevanage
and Welwyn ***** IRN is asking new
commercial stations to pay for the
news service if their area is already
covered by a subscribing station
***** Ronald Neil, the BBC's MD
Regional Broadcasting, said the RAJAR
results demonstrated "the importance
and value of the BBC speech-based
services that set out to meet the
radio needs of Scotland, Wales and
Northern Ireland and the local
communities in England." New MD
Network Radio Liz Forgan said the
results confirmed that BBC Radio was
"Britain's best-loved bargain" *****
As expected, Dame Shirley Porter has
succeeded Christopher Chataway as
Chairman of LSe/London with further
Board appointments in the pipeline
***** Surprising to see so few new
applicant groups attend the Licence
To Fill seminar and, conversely, that
the majority of delegates represented
existing stations facing
r
core.
John: In the afternoon, I can see it
being more established tracks and
recurrents, and not so heavy rotation
of new edgy stuff. And then as the
evening progresses, it turns around
so the nighttime jocks will be
playing harder stuff with the more
familiar stuff popping up
occasionally, which is great coz
nobody does that. We'll be kicking in
all this new stuff but though its
new, it will be accessible and
radio-friendly.
Richard: We've looked at the research
and we know, as near as anybody can
know, what audience is there at
particular dayparts, and we tailor
the music to those dayparts.
John: But also, we do believe as well
that the research is only there as a
guide and ultimately good radio is
about gut feel and what you feel is
right.
WHICH STATIONS WILL YOU WIN YOUR
RADIO WAVES
re-application. Did the presence of
BBC GLR's Trevor Dann and Jon Myer
herald a rock station bid in London
now that GLR is so speech-orientated?
' ***** Rationalisation of BBC radio in
Scotland at the beginning of this
month sees local morning magazine
shows on Radios Highland, Aberdeen,
Solway and Tweed replaced by a
relay of Radio Scotland. "Staff in
the four community stations and
broadcasting centres will turn their
attention to the development of new
programmes to be heard across the
country," explained James Boyle, Head
of BBC Radio Srotland ***** The
British Library's National Sound
Archive has acquired tape collections
of offshore pirates (including Radio
Caroline) and has printed summaries
of them (071-589-6603) ***** Licence
applicant !FM/London stages an
outdoor event called Great
Xpectations in Finsbury Park on 13
Jun in support of its
alternative/indie bid. Acts confirmed
are The Cure, Carter USM and Sugar
***** The right-wing Freedom
Association group has written to BBC
Governors denouncing new appointee
Liz Forgan' s "long record of
hostility to political impartiality
AUDIENCE FROPf!
Richard: I think it will be ILR.
John: There are a lot of people who
listen to Radio One across the
country because there isn't anything
else. I think that there are a lot of
our target age group outside London.
Radio One's reach in London is very
poor and, outside of London, a lot of
people listen to it purely because
they have nothing else to listen to.
I think we could probably ,make a lot
of inroads into their audiences
outside of London.
John: I think it would be foolish of
Radio One just to completely turn
around their music policy overnight
to take us head-on.
[VIRGIN RADIO HAS CONFIRMED THAT
EX-CAPITAL DJ RUSS WILLIAMS WILL
PRESENT WEEKDAYS 1-4PM, WHILST
RICHARD SKINNER HIMSELF WILL PRESENT
THE DAILY MORNING SH<X<1. RUMOURS ARE
CIRCULATING THAT MITCH JOHNSON WILL
BE THE BREAKFAST DJ]
in broadcasting" ***** How timely!
London's Evening Standard printed a
glowing full-page profile of Capital
FM breakfast DJ Chris Tarrant only
months before his contract, allegedly
worth £100-300k a year, comes up for
renegotiation ***** And, on the
subject of dosh, GLR/London's Chris
Evans reportedly earns a £350k salary
from TV's Big Breakfast ***** The
Radio Authority has confirmed the
frequencies of the two new Londonwide
AM licences advertised next month are
1458 (ex-GLR) and 1035 (ex-BBC
Radio Kent) ***** Radio 4' s News
Stand and Radio Programme shows will
be replaced by a Sunday morning
half-hour media programme this
autumn, for which bids are open to
independent producers *****
Celebrating Essex Radio's
unchallenged bids for the re-licenced
Southend/Chelmsford AM/FMs, Chief
Executive Philip Hinton said: "In
spite of there being no competition
on the day for our licences, we wish
t o assure the people of Essex that we
have approached this re-licensing
procedure as if competition would be
intense"
RADIO NEWS PO BOX 514 HARROW MIDDLESEX HA1 4SP tel 081 427 6062 fax 081 861 2694<
4radio news 1993 page 5
RADIO DIARY
24 FEB THE GREEN PAPER & THE FUTURE OF THE BBC seminar at Committee Room 14, House Of Commons, 5-6.3Opm with Heritage
~ister Peter Brooke. £4. Voice Of The Listener & Viewer, 101 Kings Drive, Gravesend, Kent DA12 5BQ tel: 0474-352835
2 MAR LUTON/BEDFORD closing date for licence re-applications for AM & FM services serving 1.03m and 0.68rn adults
respectively. Info: Radio Authority
2 MAR NORTHAMPTON closing date for licence re-applications for AM & FM services serving 540,000 and 320,000 adults
respectively. Info: Radio Authority
2 MAR . AYR closing date for licence re-applications for AM &FM services serving 510,000 and 220,000 adults respectively.
Info: Radio Authority
3/4/5/6 MAR 24TH ANNUAL COUNTRY RADIO SEMINAR at Opryland Hotel & Convention Centre, Nashville, USA. Country Radio
Broadcasters Inc. tel: 0101-615-327-4487
3 MAR RADIO ACADEMY MUSIC CONFERENCE at The Brewery, London ECl. £116.32. Info: The Radio Academy, PO Box 4SZ, London W1A
4SZ. tel: 071-323-3837
9 MAR SCARBOROUGH closing date for new licence serving 65,000 adults on AM or FM. Info: Radio Authority
10 MAR WHAT FUTURE FOR FARMING & RURAL PROGRAMMES? debate at Abbey Centre, London SW1 2-4.3Opm, £10. Voice Of The Listener
& Viewer, 101 Kings Drive, Gravesend, Kent DA12 5BQ tel: 0474-352835 _J
16 MAR WHAT FUTURE FOR LIVE MUSIC? debate at Committee Room, House of Commons 6-7.3Opm. Voice Of The Listener &Viewer,
101 Kings Drive, Gravesend, Kent DA12 5BQ tel: 0474-352835
16 MAR NORTHWEST ENGLAND closing date for new regional FM licence serving 4.3 million adults. Info: Radio Authority
18 MAR FOCUS ON RADIO (2) debate on Speech Radio at BT Conference Centre, Newgate Street, London EC1. Info: The Radio
Academy, PO Box 4SZ, London WlA 4SZ Tel: 071-323-3837
213/4 !PR WHAT FUTURE FOR PUBLIC SERVICE BROADCASTING? - AGLOBAL ENQUIRY FOR LISTENERS &VIEWERS conference in London.
Voice Of The Listener &Viewer, 101 Kings Drive, Gravesend, Kent DA12 5BQ tel: 0474-352835
6 !PR COVENTRY closing date for licence re-applications for AM & FM services serving 620,000 and 530,000 adults
respectively. Info: Radio Authority
6 !PR DUNDEE/PERTH closing date for licence re-applications for AM &FM services serving 280,000 and 240,000 adults
respectively. Info: Radio Authority
20 !PR FOCUS ON RADIO (3) debate on music radio at BT Conference Centre, Newgate Street, London EC1. Info: The Radio
Academy, PO Box 4SZ, London WlA 4SZ Tel: 071-323-3837
19/20/21/22 !PR NAB 93 organised by the National Association of Broadcasters at the Las Vegas Convention Centre. Info:
202-429-5350
20 !PR LONDONDERRY closing date for new local FM licence serving 100,000 adults. Info: Radio Authority
4 MAY NORTHEAST ENGLAND closing date for new regional FM licence serving 1.9m adults. Info: Radio Authority
4 MAY PETERBOROUGH closing date for licence re-applications for AM &FM services serving 575,000 and 225,000 adults
respectively. Info: Radio Authority
11 MAY WHAT ABOUT THE WORKERS? (3) at BBC Pebble Mill, Birmingham. Info: The Radio Academy, PO Box 4SZ, London W1A 4SZ
Tel: 071-323-3837
25 JUN APRS 93 at Olympia 2, London
12 JUL COMMUNITY RADIO - TRAINING GROUND? pre-Radio Festival conference on training, run jointly with the Community Radio
Association. Info: The Radio Academy, PO Box 4SZ, London W1A 4SZ Tel: 071-323-3837
13/14 JUL RADIO FESTIVAL at International Convention Centre, Birmingham. Info: Radio Academy, PO Box 4SZ, London W1A 4SZ
tel :071-323-3837
9 DEe PATRON LUNCH at The Savoy, London WC2. Info: The Radio Academy, PO Box 4SZ, London W1A 4SZ Tel: 071-323-3837
AIRMAIL PRINTED PAPER
RADIO NEWS PO BOX 514 HARROW MIDDLESEX HA1 4SP tel 081 427 6062 fax 081 861 2694
, radio news 1993 page 6

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'Radio News: No. 15, 19 February 1993' by Grant Goddard

  • 1. RRRRRRRRR U808o8o8o8o8o8o 00000o III OOOOOXXXJ IOOi IOOi !':IT!':!':!':!':!':!': ~ ~ ~ SSSSSSSSS RRRRRRRRR AAMAAAAA DDDDDDD III OOOOOXXXJ IOOi IOOi E!':1<1<1<1<!':EE ~ ~ ~ SSSSSSSSS RRR RRR MA MA DDD DDD III (XX) (XX) IOODi IOOi EEE ~ ~ ~ sss No. 15 RRRRRRRRR AAA MA DDD OOD III (XX) (XX) IOOiRR lOIN EEE ~ ~ ~ sss RRRRRRRRR 801111118080111111 DDD DDD ill (XX) (XX) HNIOOIIIMRR E!':F.E!':I':ITF. ~ ~ ~ sssssssss RRRRR AAMAAAAA DDD DDD ill (XX) (XX) lOOOOOOOO1 !':F.!':1<1<EEEE ~ ~ ~ sssssssss RBRRRR AAA AAA DDD DDD ill (XX) (XX) IOOi IOOiRR EEE www www www sss 19 FEB 93 RRR RRR AAA AAA DDD DDD ill (XX) (XX) IOOi IOODi EEE www www www sss RRR RRR AAA AAA DDDDDD ill OOOOOXXXJ IOOi IOOi EEEITIT!':F. '."AAAAAAliW sssssssss RRR RRR AAA AAA DDDDD III OOOOOXXXJ IOOi IOOi EEEF.1<IT1<1< 'AlAAlAAAAAAAI sssssssss THE WEEKLY UPDATE ON THE UK RADIO INDUSTRY NO TO SPECIALIST LOCAL RADIO New local commercial radio stations will no longer be licensed with specialist music formats, but are expected to broadcast oveLtly popularist programming, according to policy outlined by Radio AuthoLity officeLs at last week's Licence To Fill conference organised by the Radio Academy. ''We are looking within existing areas to introduce services which are either more localised, OL more specialised, but not both at the same time," explained David Vick, the Authodty's Head of Development. "One of the things we leaLDt from the incremental [licensing] experience at the IBA is that you can't run a minority format station in a very small market." Vick cited Radiowave/Blackpool and Q96/Paisley as examples of new small-scale stations with broad, popularist music formats. And he indicated that "more specialised services" were formats the Authority had in mind for its five new regional licences because such stations "need a large population base in order to achieve viability." The Authority's policy now comprises four tiers of radio service - national and regional stations with specialist formats; existing ILR stations with broad music and entertainment programming; and more localised stations within ILR areas who major in local news and information. ''We seek to- ensure that the progLammes provided by the smallest ventures are as attractive as possible," said Radio Authority Deputy Chief Executive Paul Brown, "providing local information and entertainment on a bedrock of the most popular music of the day. Those wishing to attract particular listeners enjoying a particular lifestyle should be offered large 'populations from which to dLaw their support, so that their comparatively small reach can include sufficient numbers of listeners to be attractive to advertiseLs and their agents." The failure of many incremental stations launched outside London in 1989/90 to attract significant audiences or advertisers seems to have decided the Authority not to licence further specialist formats in each· town. Music narLowcasting is now viewed as the domain of the RADIO CONTACTS well-financed radio group rather than the local entrepreneurs of the incremental experiment. "Broadcasting seems to be easier for most adveLtisers and agencies to undeLstand than narrowcasting," explained Paul Brown. "But the experience of Classic FM nationwide and Jazz and Kiss FM in London does seem to indicate that advertisers can be won round and the right ones identified, if you have faith, courage and sufficient financial reserves." Asked to expand upon his notion of a "bedLock" of pop music used by small stations, Brown said: "The smaller you get, the moLe overtly popular you've got to be to get a satisfactoLY audience you can sell to advertisers." And asked whether he thought London already had a surfeit of black music stations, Brown replied: "Probably the [Radio] Authority would not be very persuaded by somebody else on another trans-London frequency who wanted to do another radio station that had strong elements of dance or soul or blues." THE VOICE OF YORlSHIRE, Churchwood, Beckett Park, Leeds LS6 3QS. tel: 0532-832600 Christopher Price, 0532-770202 Victor Watson [new applicant for Leeds AM &FM licences] NORTH EAST COMMUNITY RADIO, PO Box 303, Aberdeen AB9 8XA. tel: 0651-891605 Colin Strong [applicant for Aberdeen AM licence] WAVES AM, 1-3 Ellis StLeet, Peterhead AB42 6JR. tel: 0779-78872 Norman Spence/Ian Downie [applicant fOL Aberdeen AM licence] RADIO Wit, 5 East Drive, Totteridge, High Wycombe, Bucks HP1} 6JN. tel: 0494-472100 Mark Austin, 0494-524857 Jeff Curtis [winner of High Wycombe AM licence] COAST COUNTRY FM, The Old Granary, Martley, Worcester WRE 6QA. tel: 0886-888040 Robert Yarnold, 021-628-5986 Mark Williams [applicant for Severn Estuary regional FM licence] , GALAXY RADIO, Broadcast Centre, 25 Portland Square, Bristol BS99 7QQ. tel: 0272-240111 Eddie Startup, 0582-666001 Colin Mason [applicant for Severn Estuary regional FM licence] SELECT FM, Osborne Clark, 30 Queen Charlotte Street, Bristol BS99 7QQ. tel: 0272-230220 Mark Furber, 071-267-4680 Chris Parry-Davies [applicant for Severn Estuary regional FM licence] RADIO SEVERN, 3 Trinity Court, 21-27 Newport Road, Cardiff CF2 1AA. tel: 0222-484872 David Morris Jones/John Curzon [applicant for Severn Estuary regional FM licence] WBLS RADIO, 30 Nevil Road, Bishopston, Bristol BS7 9EQ. tel: 0272-490439 Babs Williams, 0272-558414 Christopher Cave [applicant for Severn Estuary regional FM licence] RADIO NEWS PO BOX 514 ~OW MIDDLESEX HAl 4SP tel 081 427 6062 fax 081 861 2694 ~ radio news 1993 page 1
  • 2. NEW Brand new licences for FM stations in urban areas could be advertised by the Radio Authority as early as next year. Plans are underway to allocate the newly available 105-108 section of the FM waveband to the launch in 1996 of new commercial stations in cities where the 88-105 FM portion is filled. But markets considered to- already have enough stations may be passed over. ''We're trying to . bring as many further services as possible to the more populated areas," explained Radio Authority Head of Engineering Mark Thomas. "If, as the time to advertise these licences gets closer, we look at it again and say that those markets couldn't stand those extra services, but there is demand for more localised services elsewhere, then we split the plan down, change it and revise it accordingly." The Authority's scheme for 105-108 FM requires agreement with the BBC and DTI before the new frequencies can be advertised in 1994/5 alongside the second stage of re-licencing for existing stations. "The options exist to advertise 105-108 frequencies at the same time or after the re-advertised licence has been awarded," said Thomas. ''Then people win know what [station] they're competing against." VIRGIN This is the second and concluding part of an interview with Virgin Radio's Joint Programme Directors Richard Skinner and John Revell. HOW DID YOU BOTH GET DlVOLVED IN VIRGIN RADIO? John: I'd been doing some work for Virgin Communications, working alongside David Campbell [Virgin Radio Chief Executi ve) on a proposal for BBC Radio 5's youth strand. They were wanting t o expand into independent radio production. I'd written this proposal for Radio 5 which we had heen shortlisted for. FM CITY STATIONS Additionally, the 105-108 waveband may be used for a new licence the Authority is soon to advertise for a travel information station along the H2O motorway in Kent aimed at motorists using ferries and the Channel Tunnel. An eight-year Restricted Service Licence will be offered for a series of higbly directional low-power transmitters along the road between Folkestone and Maidstone, all on a single FM frequency. A channel within 105-108 would make the station compatible with a similar French service planned for the other end of the Tunnel, though a frequency in the existing ILR FM band is still a possibility. "The constraints on squeezing it in are different from the constraints for a local broadcast station," said Thomas. "So it may be possible to find frequencies for this service which we couldn't use for local radio in the SouthEast. We've got about four or five possible options which we're looking at at the moment." Asked if aspiring radio groups who had submitted letters of intent might argue that the Authority should first satisfy their demand for new local licences in SouthEast England, Thomas said: '~e've got a clear conscience on that issue. We've got Tunbridge .Wells coming along and there are about three or four other areas that we are actively pursuing. The detailed work that we're having to do for this is also integrating possible options for local licences as part of that study, which may mean that some of the more localised requirements can be accaTll'lOdated." Asked if last year's closure of Airport Information Radio at Gatwick and Heathrow airports might not bode badly for the new project, Thomas said their failure could be attributed partly to the non-involvement of the British Airports Authority: ''The useful coverage of this service will be effectively greater because our intention is to cover from at least Folkestone, possibly Dover, to Maidstone. That's going to give people their first bytes of information 20-25 minutes before they actually get to the first of the cross-Channel transport systems." Both EuroTunneI and the Dover Harbour Board have expressed interest in the scheme, and the service is expected to be licenced ready for the Channel Tunnel opening in December. Asked if there was evidence of consumer demand for such a station, Thomas cited three similar experimental services on French motorways: "There's a larger element of guesswork in this than with most radio services. Because this is supposed to be an innovative service, naturally there's less of a track record than there is with an ILR or national service." RADIO INTERVIEW While I was doing that, I was keeping my ear abreast of what was happening with this station as well, and making comments here and there. Then it happened over the Xmas period. I got a call from David Campbell saying: "This is the situation, I'm the Chief Executive, I'd like you to come on board." I said "fantastic." Richard: I first heard about in on New Year's Eve. Then in two days we sorted out the money and there we were. Then I suddenly left GLR, some two weeks earlier than I would have left. They wanted me to work three weeks more because they have a change of format coming, going to more speech, and I went to my first meeting with this lot [Virgin Radio] and it became quite clear that it was rather a daunting prospect putting this thing together. Virgin wanted me to start at once so I went back and proposed that I do two weeks for GLR but I couldn't do three. Unfortunately Trevor Dann [GLR Managing Editor) and I could not come to any agreement whatsoever, and so I told him on the Tuesday that I would do my last show the next day, which I did. But I didn't resign on the air. I simply informed the listeners that it was my last show. But any hot air that was generated during that period has gone. RADIO NEWS PO BOX 514 HARROW MIDDLESEX HA1 4SP tel 081 427 6062 fax 081 861 2694 ~ radio news 1993 page 2 ..~
  • 3. John: I'm vel~ much into the Virgin work philosophy so I know exactly how they work. I set up Virgin FM [Virgin Megastore's in-house station]. This was my idea from the very early stages and then I moved over to Radio Radio [Virgin's satellite radio service, now defunct]. That's where I met David Campbell. WILL VIRGIN RADIO'S BREAKFAST SHOW SOUND SIMILAR TO ITS COMPETITORS ON, SAY, RADIO ONE AND CAPITAL? Richard: I think it would be wonderful to provide an alternative. On every level, that is what this station is trying to be. It's the station that doesn't exist yet, so· everybody listens to something else, but actually this is the station they might have always wanted to listen to. Because it's the music they listen to at home on tape or on disc. John: We do want to inject sane personality into breakfast because research shows that, no matter how much of a music fan you are, at breakfast you still want sanething that is maybe a bit lighter. And people tend to dip in to breakfast - they don't stay with it for the whole day. So we can make it a bit lighter and a bit more humorous, but still playing fantastic music as well in that three- or four-hour breakfast show. WILL THE STATION INCLUDE WHAT'S ON INFORMATION 1IND NEWS ABOUT MUSIC ACTIVITIES? Richard: We' 11 have sanebody who looks after all that stuff and gives it to the presenters to put into the show, but not as music news bulletins. And DJs will be instructed to identify what they've played. WILL ALL THE PROGRAMMING BE ORIGINATED FROM LONDON? Richard: We aren't going to be totally London-based. We will take shows out, and programmes will cane from other parts of the country. You will see presenters from this station in Scotland, in Belfast, in Wales and the Midlands and places. WILL THE PROGRAMMES INCLUDE ARTIST INTERVIEWS? Richard: On merit, sane people will be interviewed, probably even in prime time strip programming, but it will not be a regular feature. But if God decides to step down from the throne and says he wants to talk to Virgin, we ~ill probably give him the airtime. But it won't be "It's eleven 0' clock and time for today's chat." WILL THE PROGRAMMING INCLUDE A MAGAZINE SHOW? Richard: If you want The Story Of Pop or 25 Years Of Pop, I think the BBC do it magnificently, and that is where, for that sort of programming, by and large, you will still find it. WHAT QUALITATIVE RESEARCH IS THE STATION DOING? John: We will conduct the next lot of focus group research after we've been on air about two months. That will be an ongoing thing - we've got in-house researcher people who do all that. It's quite a new area to both Richard and myself. It's very interesting. Richard: I've been brought up on the "make it up as you go along" school of broadcasting, and it's quite fascinating to see.... John: What we can do is take the research and add our bit of "make it up as you go along. " That is potentially a very powerful combination. Richard: I do believe in gut feel broadcasting. WILL YOU BE USING SELECTOR FOR PLAYLISTS? Richard: I want this station not to sound like Selector, but to be Selector. I want it to sound like we've just walked in with our favourite records. AND WILL THE DJS BE ALLOWED PERSONAL INPUT INTO THEIR SHOWS? Richard: Why employ sanebody because of that and then knock it out of them? If it became to the detriment of the format, then we'd have to sit down and talk about it and say "Look. We love your enthusiasm, be enthusiastic, but it's not the whole show." HAVE YOU DECIDED THE STAFF STRUCTURE OF THE STATION? Richard: There are not going to be producers per se because Selector ': ,.---.... ... ' does that job. John: We will have an AM Sequence Producer who will take care of breakfast through until midday, then a PM Sequence Producer who will take care from midday through to the end of drivetime. There'll probably be a Weekend Sequence [Producer] as well. Richard: As much as anything else, they're looking after the presenter, they're making sure that any bits of gossip out of the papers are used only once, they're looking after any guests who do come and go, they're dealing with phones for phone-in competitions. It's almost like a Studio Director as much as anything else. If a jock gets down, or is bored, or has a hangover, they'll be there to jolly them up. There's nothing more tedious when you're feeling not really into it than to be stuck in a room on your own with three hours of records. You've got to generate an atmosphere. Richard: With this radio station, you will not notice a very radical difference between one jock and the next in terms of music feel, because we intend to fine tune it to the point that it flows through the day. Richard: It's very lean. We know from our experiences you can do that. One person can just oversee and if they're taking cuttings from the newspaper, they just feed them to their presenters. John: We've got Sandy Beech from Atlantic 252. He was actually employed by Andrew Marshall [Virgin Radio's former Programme Controller, since replaced] so we inherited him. Sandy will be concentrating a lot on in-house trailers and sweepers because he's a bit of a whiz kid in the studio. Richard: So he's preparing to change his [DJ] style. He's very committed to the music and wants to learn to cool it down and be himself on the radio. Because he was taught at Atlantic 252 to be a disc jockey and we've told him he's got to unlearn everything he's learnt. John: He's doing an airshift but we're not quite sure which one. Some of the other non-peak presenters will be doing hands on production. RADIO NEWS PO BOX 514 .HARROW MIDDLESEX HA1 4SP tel 081 427 6062 fax 081 861 2694< ~ radio news 1993 page 3
  • 4. fnJ WILL THE STATION DIFFERENTIATE ITSELF FROM ITS COMPETITORS IN THE RADIO MARKET? Richard: We have the advantage of Virgin as a brand name. It comes with the label on it already. So there's a perception of quality, slightly off-the-wall-ness, a rebellious edge. And when we do name the names of presenters, they will be known as people who are very coomitted. Our media advertising will emphasise the quality of the music. John: It's "the edge" as well. I use the words a lot. Though it's not going to be radically wildly off the wall, because it is a commercial radio station at the end of the day, and we do have to appeal to the mass market to survive. But though we can mainstream it to a large degree, we will put an edge on it, which most radio stations don't. Richard: It can be hard, it can be soft, it can be dangerous - it can be all those things. We're unlike any other commercial radio station apart from Classic FM. We are a national radio station and we're going in with a national attitude. Not even Capital Radio can have the view that we have to the whole national •••....• Perhaps earlier thoughts [of the former Virgin Radio management team] had been more small-time. We're still doing it on a very slim budget, because that's the nature of radio, but we are going in there with an ego tr~t says we're big, we're proud and we're going to be.......two heavyweights - Radio One &Virgin. John: We've taken the brand image that's already there and is very strong..•. . .. Richard: If we were going on the air as Q-Rock, we'd have to start from scratch. Richard: Nobody else is doing what we are going to do..... . John: And I think that was the concern from the [Virgin] hierarchy . That [under former management] it didn't have that Virgin edge to it. Richard: I think they felt that it needed to be fine tuned. John: It needed a kick to give it that edge [claps hands] that everybody expects from Virgin. And it wasn't going to have that. Richard: We can't cooment on any of the decisions that may have been made by previous incumbents. WHO IS VIRGIN RADIO TARGETING? John: 25-34 is our core age group. And 20-45 is the overspill. Richard: And I think we'll crawl up to near 50 as well, because a lot of people who are 50 now were 25 yearS old in 1967. So they were prime album rock buyers and will probably like a lot of what we are going to play. John: I also think a lot of 15 year aIds are going to tune in and go "Bloody hell, I've never heard of Pink Floyd or Led Zeppelin before, but this is great." Richard: Go to the States, where young people have had the opportunity to hear rock music more for years, and go and see a band like Pink Floyd play, and you see people in their 50s and you see 12-13 year aIds all screaming for more. Because those teenagers have more opportunity to hear the music. Because they don't hear it [here] by and large, they don't go for it. WHAT ARE YOUR PERSONAL AMBITIONS FOR THE STATION? Richard: I'd love for it to be successful enough that we're still here in a year's time. John: I'd just like everybody to say what a great radio station it is, that it's unpretentious, it plays great music, and they just like to listen to it all the time. Richard: At the moment, people are saying to me "This is fantastic, this is the radio station I've always wanted to listen to." If they say that to us in a year's time, then we will have succeeded. John: I'd like other radio stations to be more constructive and not just slag it off because they feel they should do because it's a new radio station and there'll be a lot of hype around it prior to it going on air. I'd like them to be more constructive and listen and say it is actually a very good radio stat i on and they are playing good music and not just going "Aargh! They should have done it like that. I would have done it like that. Why aren't they hot rockin' it?" Because that's going to happen. HOW DO YOU SEE THE RADIO MARKET IN THE UK? Richard: A donut with a bloody great hole in the middle. On the left you've got top 40, which is largely dance-orientated and teen. On the other half, in music radio terms, you've got gold which a lot of people wbo are forty listen to bec~use they can't stick the dance end. And right in the middle is all the stuff that I described earlier that we will play. I can see a move already from the top 40 end, the FM locals, to move towards that rock area themselves, which I think will happen more when we exist. They will try to hang on to their potential lost audience by rocking up slightly. Richard: I just hope that the fact that this station comes into existence doesn't distort the market, and that all the ILRs don't try to do a sort of rock-y format, because then they'll be disenfranchising another generation. Because the kids would like to have their dance. VIRGIN RADIO'S AM FREQUENCY IS STILL ADISADVANTAGE? John: If MelIor [David MelIor, then Home Office Minister] had preferred Van Halen to Vivaldi, then we would have been on FM. Richard: I don't think it makes any difference . If we do manage to create a unique product, one that you can't get elsewhere, people will listen on medium wave because - why turn your back just because it's not in stereo, when some of your favourite records are being played. And it's not that the signal won't be audible - its going to be a very good signal. John: The research shows that most people don't really care what [band] they listen to, if they listen to AM or FM. Most people don't even know what they listen to. And also they say that if the records are good.... . .. the most important thing that came out of the research is t he music is all important. RADIO NEWS PO BOX 514 F, HARROW MIDDLESEX HAl 4SP tel 081 427 6062 fax 081 861 2694 ~ radio news 1993 page 4
  • 5. Richard I have an ambition that maybe we can do a deal with somebody involved in the Astra satellite as well as having our regular AM transmission on Earth, so that if you have an Astra dish, you can press "sound" on the button and at home you can have us in stereo. John: I have an ambition that the government realises that they've got two classical music stations on FM serving two very similar audiences, and a rock station on medium wave serving a completely different audience. And why don't they give us one of those FM channels. It really is that simple at the end of the day. Richard: Our product is going to be good and I think that people will put up with medium wave to hear what we're selling. WHAT WILL BE THE MIX OF NEW AND OLD RECORDS? Richard: The 70s/80s is the key playground area for that central BBC Radio Bedfordsbire With IIerts & Bucks finally gives in to common sense and renames itself Three Counties Radio from 5 April. New manned studios are being built in Milton Keynes and Aylesbury, with contribution studios in St Albans, Hemel Hempstead, Hertford, Stevanage and Welwyn ***** IRN is asking new commercial stations to pay for the news service if their area is already covered by a subscribing station ***** Ronald Neil, the BBC's MD Regional Broadcasting, said the RAJAR results demonstrated "the importance and value of the BBC speech-based services that set out to meet the radio needs of Scotland, Wales and Northern Ireland and the local communities in England." New MD Network Radio Liz Forgan said the results confirmed that BBC Radio was "Britain's best-loved bargain" ***** As expected, Dame Shirley Porter has succeeded Christopher Chataway as Chairman of LSe/London with further Board appointments in the pipeline ***** Surprising to see so few new applicant groups attend the Licence To Fill seminar and, conversely, that the majority of delegates represented existing stations facing r core. John: In the afternoon, I can see it being more established tracks and recurrents, and not so heavy rotation of new edgy stuff. And then as the evening progresses, it turns around so the nighttime jocks will be playing harder stuff with the more familiar stuff popping up occasionally, which is great coz nobody does that. We'll be kicking in all this new stuff but though its new, it will be accessible and radio-friendly. Richard: We've looked at the research and we know, as near as anybody can know, what audience is there at particular dayparts, and we tailor the music to those dayparts. John: But also, we do believe as well that the research is only there as a guide and ultimately good radio is about gut feel and what you feel is right. WHICH STATIONS WILL YOU WIN YOUR RADIO WAVES re-application. Did the presence of BBC GLR's Trevor Dann and Jon Myer herald a rock station bid in London now that GLR is so speech-orientated? ' ***** Rationalisation of BBC radio in Scotland at the beginning of this month sees local morning magazine shows on Radios Highland, Aberdeen, Solway and Tweed replaced by a relay of Radio Scotland. "Staff in the four community stations and broadcasting centres will turn their attention to the development of new programmes to be heard across the country," explained James Boyle, Head of BBC Radio Srotland ***** The British Library's National Sound Archive has acquired tape collections of offshore pirates (including Radio Caroline) and has printed summaries of them (071-589-6603) ***** Licence applicant !FM/London stages an outdoor event called Great Xpectations in Finsbury Park on 13 Jun in support of its alternative/indie bid. Acts confirmed are The Cure, Carter USM and Sugar ***** The right-wing Freedom Association group has written to BBC Governors denouncing new appointee Liz Forgan' s "long record of hostility to political impartiality AUDIENCE FROPf! Richard: I think it will be ILR. John: There are a lot of people who listen to Radio One across the country because there isn't anything else. I think that there are a lot of our target age group outside London. Radio One's reach in London is very poor and, outside of London, a lot of people listen to it purely because they have nothing else to listen to. I think we could probably ,make a lot of inroads into their audiences outside of London. John: I think it would be foolish of Radio One just to completely turn around their music policy overnight to take us head-on. [VIRGIN RADIO HAS CONFIRMED THAT EX-CAPITAL DJ RUSS WILLIAMS WILL PRESENT WEEKDAYS 1-4PM, WHILST RICHARD SKINNER HIMSELF WILL PRESENT THE DAILY MORNING SH<X<1. RUMOURS ARE CIRCULATING THAT MITCH JOHNSON WILL BE THE BREAKFAST DJ] in broadcasting" ***** How timely! London's Evening Standard printed a glowing full-page profile of Capital FM breakfast DJ Chris Tarrant only months before his contract, allegedly worth £100-300k a year, comes up for renegotiation ***** And, on the subject of dosh, GLR/London's Chris Evans reportedly earns a £350k salary from TV's Big Breakfast ***** The Radio Authority has confirmed the frequencies of the two new Londonwide AM licences advertised next month are 1458 (ex-GLR) and 1035 (ex-BBC Radio Kent) ***** Radio 4' s News Stand and Radio Programme shows will be replaced by a Sunday morning half-hour media programme this autumn, for which bids are open to independent producers ***** Celebrating Essex Radio's unchallenged bids for the re-licenced Southend/Chelmsford AM/FMs, Chief Executive Philip Hinton said: "In spite of there being no competition on the day for our licences, we wish t o assure the people of Essex that we have approached this re-licensing procedure as if competition would be intense" RADIO NEWS PO BOX 514 HARROW MIDDLESEX HA1 4SP tel 081 427 6062 fax 081 861 2694< 4radio news 1993 page 5
  • 6. RADIO DIARY 24 FEB THE GREEN PAPER & THE FUTURE OF THE BBC seminar at Committee Room 14, House Of Commons, 5-6.3Opm with Heritage ~ister Peter Brooke. £4. Voice Of The Listener & Viewer, 101 Kings Drive, Gravesend, Kent DA12 5BQ tel: 0474-352835 2 MAR LUTON/BEDFORD closing date for licence re-applications for AM & FM services serving 1.03m and 0.68rn adults respectively. Info: Radio Authority 2 MAR NORTHAMPTON closing date for licence re-applications for AM & FM services serving 540,000 and 320,000 adults respectively. Info: Radio Authority 2 MAR . AYR closing date for licence re-applications for AM &FM services serving 510,000 and 220,000 adults respectively. Info: Radio Authority 3/4/5/6 MAR 24TH ANNUAL COUNTRY RADIO SEMINAR at Opryland Hotel & Convention Centre, Nashville, USA. Country Radio Broadcasters Inc. tel: 0101-615-327-4487 3 MAR RADIO ACADEMY MUSIC CONFERENCE at The Brewery, London ECl. £116.32. Info: The Radio Academy, PO Box 4SZ, London W1A 4SZ. tel: 071-323-3837 9 MAR SCARBOROUGH closing date for new licence serving 65,000 adults on AM or FM. Info: Radio Authority 10 MAR WHAT FUTURE FOR FARMING & RURAL PROGRAMMES? debate at Abbey Centre, London SW1 2-4.3Opm, £10. Voice Of The Listener & Viewer, 101 Kings Drive, Gravesend, Kent DA12 5BQ tel: 0474-352835 _J 16 MAR WHAT FUTURE FOR LIVE MUSIC? debate at Committee Room, House of Commons 6-7.3Opm. Voice Of The Listener &Viewer, 101 Kings Drive, Gravesend, Kent DA12 5BQ tel: 0474-352835 16 MAR NORTHWEST ENGLAND closing date for new regional FM licence serving 4.3 million adults. Info: Radio Authority 18 MAR FOCUS ON RADIO (2) debate on Speech Radio at BT Conference Centre, Newgate Street, London EC1. Info: The Radio Academy, PO Box 4SZ, London WlA 4SZ Tel: 071-323-3837 213/4 !PR WHAT FUTURE FOR PUBLIC SERVICE BROADCASTING? - AGLOBAL ENQUIRY FOR LISTENERS &VIEWERS conference in London. Voice Of The Listener &Viewer, 101 Kings Drive, Gravesend, Kent DA12 5BQ tel: 0474-352835 6 !PR COVENTRY closing date for licence re-applications for AM & FM services serving 620,000 and 530,000 adults respectively. Info: Radio Authority 6 !PR DUNDEE/PERTH closing date for licence re-applications for AM &FM services serving 280,000 and 240,000 adults respectively. Info: Radio Authority 20 !PR FOCUS ON RADIO (3) debate on music radio at BT Conference Centre, Newgate Street, London EC1. Info: The Radio Academy, PO Box 4SZ, London WlA 4SZ Tel: 071-323-3837 19/20/21/22 !PR NAB 93 organised by the National Association of Broadcasters at the Las Vegas Convention Centre. Info: 202-429-5350 20 !PR LONDONDERRY closing date for new local FM licence serving 100,000 adults. Info: Radio Authority 4 MAY NORTHEAST ENGLAND closing date for new regional FM licence serving 1.9m adults. Info: Radio Authority 4 MAY PETERBOROUGH closing date for licence re-applications for AM &FM services serving 575,000 and 225,000 adults respectively. Info: Radio Authority 11 MAY WHAT ABOUT THE WORKERS? (3) at BBC Pebble Mill, Birmingham. Info: The Radio Academy, PO Box 4SZ, London W1A 4SZ Tel: 071-323-3837 25 JUN APRS 93 at Olympia 2, London 12 JUL COMMUNITY RADIO - TRAINING GROUND? pre-Radio Festival conference on training, run jointly with the Community Radio Association. Info: The Radio Academy, PO Box 4SZ, London W1A 4SZ Tel: 071-323-3837 13/14 JUL RADIO FESTIVAL at International Convention Centre, Birmingham. Info: Radio Academy, PO Box 4SZ, London W1A 4SZ tel :071-323-3837 9 DEe PATRON LUNCH at The Savoy, London WC2. Info: The Radio Academy, PO Box 4SZ, London W1A 4SZ Tel: 071-323-3837 AIRMAIL PRINTED PAPER RADIO NEWS PO BOX 514 HARROW MIDDLESEX HA1 4SP tel 081 427 6062 fax 081 861 2694 , radio news 1993 page 6