XII e-Marketing Trends for 2012
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The document outlines 12 e-marketing trends for 2012, including search engine optimization, social media optimization, content optimization, content aggregation, gamification, video marketing, ad network innovation, privacy compliance, cross-channel optimization, mobile marketing, website performance optimization, and performance marketing. It emphasizes developing engaging, shareable content and adopting a multi-channel approach to reach customers across different online and offline platforms. Proper optimization across various digital channels is key to cut through the noise and engage with customers in 2012.
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XII e-Marketing Trends for 2012
- 1. XII e-Marketing Trends for 2012 Digital Spotting
- 2. What’s New?
- 4. “ The importance of developing an engaging, shareable brand increases each day : algorithms and people FAVOUR THE MOST ENGAGING BRANDS ” An engagement strategy is essential to cut-through
- 5. “ Every business needs to be a multi-channel publisher now”
- 6. Opportunities to engage in 2012
- 7. What percentage of SEO site visitors enter through your home page? I. Search engine optimization
- 14. Will Google+ be important in 2012?
- 16. V. Gamification
- 19. VII. AD NETWORK INNOVATION
- 22. Are you worried about 27 th May 2012?
- 23. Do you research purchases on the Internet before buying them from a store ? IX. Cross-channel marketing
- 24. Understanding multichannel behavior
- 26. X. Mobile platform optimization
- 27. Mobile maximization case study - Belron
- 28. XI. Website performance optimization
- 29. XII. Performance marketing: using web analytics
- 31. Next step…
Notas del editor
- The Telegraph's hub-and-spokes newsroom has drawn the attention of newspapers worldwide. Department heads sit in the middle of the open floor newsroom. Each of the news sections (business, sports, international…) is lined up on a different ‘spoke’. Adjacent spokes are actually positioned in ‘curves’ of people in charge of either content, or design, production... “Those curves are quite important to us, they kind of work as internal triangles,” said Rhidian Wynn-Davies, consulting editor of the Telegraph. To the sides of the open floor are all the content-producing teams (supplements, magazines, featury content) that are less dependent on news, but also production rooms for video and audio. Upstairs, set apart, sit all commercial and corporate operations.