SlideShare a Scribd company logo
1 of 16
 
View this presentation  only  if you want to... ,[object Object],[object Object],[object Object]
Travelers are Demanding Greener Travel Choices…
… and They Want Green Hotels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your Competition is Going Green ,[object Object],[object Object],[object Object],[object Object]
“ Green Hotel” was searched more than half a million times on Google per month as of July 2010
Green ratings are an influence in eco-travel purchase decisions for  91.6%  of respondents
Bet you think going green is expensive, but the fact is…
… Going Green Saves Money ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ask Them About Green Savings ,[object Object],[object Object],[object Object]
Introducing Green Business Bureau’s Eco-Industries Program for Hotels
Online tool helps businesses implement eco-efficiency 1.  Upon enrollment, hotels complete an industry-specific initial assessment 2. An initiative database that is ROI ranked guides what a hotel should complete next 3. Each initiative includes links and resources that will actually  help a hotel complete the initiative 4. Hotels track their efforts across several key categories and identify progress
...and most important of all:  transparency  and  recognition Businesses in the program will be able to market themselves with third-party certification But unlike any other seals, “clickable” means a landing page is displayed with all of a business’ green efforts Industry’s first use of QR codes to give guests access to your green efforts on the spot
Green Hotels Can ,[object Object],[object Object],[object Object],[object Object]
GBB’s Marketing Edge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10,000 followers 1,200 fans
Questions? Reach us today: 1-866-979-1071 [email_address]

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How Hotels Can Save Thousands and Go Green!

  • 1.  
  • 2.
  • 3. Travelers are Demanding Greener Travel Choices…
  • 4.
  • 5.
  • 6. “ Green Hotel” was searched more than half a million times on Google per month as of July 2010
  • 7. Green ratings are an influence in eco-travel purchase decisions for 91.6% of respondents
  • 8. Bet you think going green is expensive, but the fact is…
  • 9.
  • 10.
  • 11. Introducing Green Business Bureau’s Eco-Industries Program for Hotels
  • 12. Online tool helps businesses implement eco-efficiency 1. Upon enrollment, hotels complete an industry-specific initial assessment 2. An initiative database that is ROI ranked guides what a hotel should complete next 3. Each initiative includes links and resources that will actually help a hotel complete the initiative 4. Hotels track their efforts across several key categories and identify progress
  • 13. ...and most important of all: transparency and recognition Businesses in the program will be able to market themselves with third-party certification But unlike any other seals, “clickable” means a landing page is displayed with all of a business’ green efforts Industry’s first use of QR codes to give guests access to your green efforts on the spot
  • 14.
  • 15.
  • 16. Questions? Reach us today: 1-866-979-1071 [email_address]