Visual Identity
www.greenhectaresonline.com                                              www.zephyrtraining.cainfo@greenhectaresonline.com...
Why is Visual Indentity important?• Clearly separates company from competition• Brand recognition
Common Mistakes• Using multiple graphic designers• Consistently rebranding your company
What is in a Visual Identity•   Logo•   Business Card•   Letterhead•   Website•   Newsletter•   Printed and online marketi...
Creating a Logo• Create a design brief• Choosing a Typeface• Consider using a recognizable obj                            ...
Multiple Versions
Exercise: Creating a Design Brief• Company Name• Describe your company• Who is your target• Main competitors
Exercise: Creating a Design Brief• How do your clients find you now• How do you want your clients to perceive you
Choosing a TypefaceSans-serif           Serif
Example
Typography & Text Size• M yriad P ro C ond e ns e d• Times New Roman• Arial Narrow•   Body Copy: 10 point text•   Heading:...
File Types
Raster Lossy Files                            GIF             JPEG            PNG Supported Colours          256          ...
Raster Lossless Files•   TIFF•   PDF•   EPS•   PSD
Vector• EPS• PDF• AI
Choosing Colours• Good contrast between background and font  colours• Colours and graphics that do not make text  difficul...
Choosing Colours• Coincide colours with company image• Apply colours to as many pieces of marketing  materials as you can ...
What Not to Choose•Do not use too many colours.•Try to stay within the colour themes of yourbusiness•Start off black and w...
Consistency
Consistency
Create a Visual Identity Guide
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Green hectares rural tech workshop – visual indentity

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A workshop covering the basics of visual identity. Green Hectares offers this content as part of an initiative to enable rural communities with technology.

Publicado en: Tecnología, Empresariales
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Green hectares rural tech workshop – visual indentity

  1. 1. Visual Identity
  2. 2. www.greenhectaresonline.com www.zephyrtraining.cainfo@greenhectaresonline.com info@zephyrtraining.ca THESE MA TERIA A COPY LS RE RIGHTED WITH A RIGHTS A RESERV THIS DOCUMENT MA NOT IN WHOLE OR IN PA BE COPIED, PHOTOCOPIED, LL RE ED. Y RT REPRODUCED, OR REDUCED TO A ELECTRONIC MEDIUM OR MA NY CHINE-REA BLE FORM WITHOUT PRIOR CONSENT, IN WRITING, FROM ZEPHY SOFTWA DA R RE TRAINING LTD. A GREEN HECTA CORP. ND RES A SOFTWA COMPUTER, A PRODUCT NA MENTIONED A MA CTURER A PUBLISHER TRA NY RE, ND MES RE NUFA ND DEMA A A USED ONLY FOR THE PURPOSE RKS ND RE OF IDENTIFICATION. Microsoft, Explorer, Outlook, Windows , are either registered trademarks or trademarks of Microsoft Corporation in the United States and/ or other countries. A other trademarks are property of their respective owners. ll
  3. 3. Why is Visual Indentity important?• Clearly separates company from competition• Brand recognition
  4. 4. Common Mistakes• Using multiple graphic designers• Consistently rebranding your company
  5. 5. What is in a Visual Identity• Logo• Business Card• Letterhead• Website• Newsletter• Printed and online marketing templates
  6. 6. Creating a Logo• Create a design brief• Choosing a Typeface• Consider using a recognizable obj ect
  7. 7. Multiple Versions
  8. 8. Exercise: Creating a Design Brief• Company Name• Describe your company• Who is your target• Main competitors
  9. 9. Exercise: Creating a Design Brief• How do your clients find you now• How do you want your clients to perceive you
  10. 10. Choosing a TypefaceSans-serif Serif
  11. 11. Example
  12. 12. Typography & Text Size• M yriad P ro C ond e ns e d• Times New Roman• Arial Narrow• Body Copy: 10 point text• Heading: 18 point text• Sub Heading: 14 point text
  13. 13. File Types
  14. 14. Raster Lossy Files GIF JPEG PNG Supported Colours 256 1000+ 1000+Support Transparency Yes No Yes Recommended Use Logo & Graphics Logo & Graphics Photographs
  15. 15. Raster Lossless Files• TIFF• PDF• EPS• PSD
  16. 16. Vector• EPS• PDF• AI
  17. 17. Choosing Colours• Good contrast between background and font colours• Colours and graphics that do not make text difficult to read
  18. 18. Choosing Colours• Coincide colours with company image• Apply colours to as many pieces of marketing materials as you can think of• Good contrast between background and font colours• Colours and graphics that do not make text difficult to read
  19. 19. What Not to Choose•Do not use too many colours.•Try to stay within the colour themes of yourbusiness•Start off black and white and add coloursafterwards
  20. 20. Consistency
  21. 21. Consistency
  22. 22. Create a Visual Identity Guide

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