The document discusses social business, which is a management approach that focuses on achieving results through holistic collaboration, managing social connections, and using data technologies to identify, share, and reuse knowledge both inside and outside an organization. This social business model views an organization as part of a larger social ecosystem that includes customers, suppliers, media, non-governmental organizations, and other entities, all of which are connected and influence key business functions like marketing, research and development, human resources, and finance.

1. Social Business is a management discipline that focuses on achieving specific results
by adopting a holistic collaboration approach to manage social connections
and tapping into data & information technologies in order
to accelerate the orchestration of identification, flow and (re-)use of knowledge in an effective & efficient way
both within & outside an organization.
Social Ecosystem
Social Enterprise
Customers
Vision, Mission, Strategies
Suppliers
Culture
Marketing
R&D
Comms / PR
Finance
HR
Sales
Service
Processes
Structures
Sourcing
Media
(N)GO/(N)POs
IT
Platforms
…
© Greg Strasser (2012)