An introduction to the Fast-Moving Consumer Goods industry, giving you its background and key facts and figures.
This research is to support the latest book by Greg Thain with co-author John Bradley, FMCG: The Power of Fast Moving Consumer Goods now available on Amazon.com and other major retailers.
FMCG: http://bit.ly/FMCGBook
Greg Thain's LinkedIn: https://www.linkedin.com/in/gregthain
M3 Website: http://m3media.co/home/#home
Source: Wikipedia
LINK:
FMCG: http://bit.ly/FMCGBook
Eau De Cologne's 4711 : For 222 years, Eau De Cologne “water from cologne” stood for authentic, refreshing and rich faceted fragrance experiences.
Lyle's golden syrup: Recognized in Guinness Book of World Record as Britain’s Oldest Brand. Remained its green-and-gold packaging since 1885.
Duke of durham cigarette: One of the oldest cigarette produced.
Tukaji circa 1860 : Took the 1st step to sell bottled wine commercially.
The top 100 Global Brands in 2013 --- here are the list of fmcg brands that made through the list of top 100.
http://www.interbrand.com/en/best-global-brands/2013/top-100-list-view.aspx
LINK:
COCA-COLA CO: http://us.coca-cola.com/home/
MARLBORO: https://www.marlboro.com/gconnect/login_input.action
NIKE: http://www.nike.com/us/en_us/
BUDWEISER: http://www.budweiser.com/
L'OREAL: http://www.loreal.com/default.aspx
ZARA: http://www.zara.com/
PAMPERS: http://www.pampers.com/globalsplash
GILLETTE: http://gillette.com/en-us
COLGATE: http://www.colgatepalmolive.com/app/Colgate/US/CompanyHomePage.cvsp
H&M: http://www.hm.com/us/
PEPSI: http://www.pepsico.com/
RED BULL: http://www.redbull.com/en
FMCG: http://bit.ly/FMCGBook
LINK:
FMCG: http://bit.ly/FMCGBook
LINK:
FMCG: http://bit.ly/FMCGBook
Source: Kantar Worldpanel’s Brand Footprint Study
LINK:
FMCG: http://bit.ly/FMCGBook
SOURCES: Business International Times
//www.ibtimes.com/consumer-spending-how-much-their-income-do-poor-rich-american-families-spend-housing-education-0
http://www.c...-paycheck/#sthash.31QAiWZ7.dpuf
LINK:
FMCG: http://bit.ly/FMCGBook
A family with an annual income of $17, 563 will usually spend more than it brings in yearly, around $ 24, 806.
Housing, the biggest single expenditure for such a household, accounts for 40% of all expenditures, and 56%
Annual income. For average American household, housing accounts for 34% of all expenditures or 26% of annual income.
www.ibtimes.com/consumer-spending-how-much-their-income-do-poor-rich-american-families-spend-housing-education-0
LINK:
FMCG: http://bit.ly/FMCGBook
LINK:
FMCG: http://bit.ly/FMCGBook
For the average American household, transportation costs account for 17% of all expenditures, a larger slice of pie than that of both wealthy and low-income households.
www.ibtimes.com/consumer-spending-how-much-their-income-do-poor-rich-american-families-spend-housing-education-0
LINK:
FMCG: http://bit.ly/FMCGBook
LINK:
FMCG: http://bit.ly/FMCGBook
When expressed as a percentage of annual expenditures, wealthy households spend less than power households on every category specified above. For wealthy households, the *other* category
Accounts for 29% of all expenditures. 7% points higher than the average American household and 15% higher than the low-income household described in this info-graphic.
www.ibtimes.com/consumer-spending-how-much-their-income-do-poor-rich-american-families-spend-housing-education-0
LINK:
FMCG: http://bit.ly/FMCGBook