Y Combinator Startup Class #19 : How to talk to investors 2/2
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Slide utilisé dans le cours n°18 de la Y Combinator Startup Class de Standford (http://startupclass.samaltman.com/) donné par Dalton Caldwell, Michael Seibel et Qasar Younis Publiée sur slideshare pour pouvoir être intégrée à l'article http://startupeers.co/y-combinator-startup-class-19-sales-and-marketing-how-to-talk-to-investors/
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Y Combinator Startup Class #19 : How to talk to investors 2/2
- 1. Talking to Investors December 2014 Dalton Caldwell - Michael Seibel - Qasar Younis
- 2. What we will discuss: -‐ Before the meeting (Michael) -‐ During the meeting (Dalton) -‐ After the meeting (Qasar) -‐ Q&A
- 3. Overview 1. 30 second pitch 2. 2 minute pitch 3. When to fundraise 4. How to setup investor meetings 0/4 How to Pitch
- 4. 1 30 second pitch How to Pitch What does your company do? How big is the market? How much traction do you have? 1/4
- 5. 2 minute pitch How to Pitch • Clear 30 second pitch • Unique insight • How you make money • Team • The Big Ask ($$$) 2/4
- 6. When to Fundraise How to Pitch Growth Real World :( Ideal World :) 3/4
- 7. How to Setup Investor Meetings How to Pitch $ Think Parallel $ 1 Team Member $ Warm Intros 4/4
- 8. What we will discuss: -‐ Before the meeting (Michael) -‐ During the meeting (Dalton) -‐ After the meeting (Qasar) -‐ Q&A
- 9. Mock pitch sessions -‐ The goal is to highlight good and bad behavior (not mimic a real conversation) -‐ Focused on seed stage capital, first time founders -‐ Dalton = Investor, Qasar = Founder -‐ 2 sessions: weak pitch and a good pitch
- 11. Avoid common mistakes Introduction: Make sure the listener understands what you’re working on. Progress: Know your numbers! Market size: Ideally build bottom up analysis Insights: You should understand something that is counter intuitive Team: Your team should be uniquely suited for this business Asking for money: Drive the conversation to a conclusion
- 13. Hallmarks of a good pitch -‐ Capture interest, told an interesting story, engage with the listener -‐ Demonstrate insights and command of the market, passionate not dismissive -‐ Collaborative meeting more than an interrogation -‐ Actually ask for money
- 14. What we will discuss: -‐ Before the meeting (Michael) -‐ During the meeting (Dalton) -‐ After the meeting (Qasar) -‐ Q&A
- 15. After the meeting -‐ Follow up (anything by a check is a “No”) -‐ Work on creating deal heat (supply / demand) -‐ Do diligence on the investors -‐ Know when to stop (addicted to fundraising) -‐ Build your company! (fundraising is not the goal)
- 16. What we will discuss: -‐ Before the meeting (Michael) -‐ During the meeting (Dalton) -‐ After the meeting (Qasar) -‐ Q&A
- 17. Thank you.