This document summarizes a sheep day panel discussion on marketing for more profit. It discusses four farmers' operations: Lewis Land and Stock focuses on various breeds and direct marketing to packers. Trillium Lamb uses an intensive/extensive system with pasture grazing and all feed produced on farm. It discusses developing relationships through a producer cooperative in the UK. Accurate health and performance data is aggregated and shared weekly to identify issues and enable value-based pricing.

1. GBFW16 Sheep Day – Jan 19, 2016
Sheep Day Panel – Marketing for More Profit
Participants:
James Lewis, Lewis Land and Stock
Marc Carere, Trillium Lamb Inc.
Andreas Buschbeck, Buschbeck Farms
Facilitated by Phillip Woodhouse

2. Lewis Land & Stock
392242 Grey Road 109
Holstein, ON
N0G 2A0

3. Eweville
1996

4. Eweville 2001

5. OMAC
2009

6. Forsyth
2012

7. Eweville
2016

8. Feed Station
• Feed Supply Tanks
• Corn Silage
• Apple Pommace
• Corn Distillers
• Corn
• Lamb Premix
• Soybean Meal
• Oats
• Liquid Feed
• Hay
JD 7930 Supreme 900 Twin
• TMR Mixer
• Lol It was Icey!

9. Feeding
3 Days on feed Feeding

10. Shearing
2 person stand raised board Wool Press

11. Inside Barns

12. Breeds….You tell me!

13. Sorting

14. Direct to
Packer

15. • In 1996 - shipped 100lbs + lambs to the
USA.
• In 2001 – 911 – Twin Towers
• In 2003 border closing – BSE - COOL
• Canadian sales direct to slaughter
• Presently shipping - 60-80 lbs,
• 80-100 lbs & 100+ lambs

16. Something Fun…..

17. Thank You
www.lewislandandstock.com
Office: 519-334-3794
Jay Lewis: 519-323-7439

18. Ballinahistle Farms Limited
Marc & Helen Carere and family

19. Lindsay, Ontario Kawartha Lakes

20. 550 acres
500 acres improved
and tiled
50 acres
permanent
pasture
Variable Quality
land
550 acres
70 acres pasture
480 acres cropland
Variable quality

21. 1000 Ewes
Accelerated 3 in 2
Commercial flock
Heavy lamb focus
Sheep since 1998

22. Combination intensive/extensive system

23. Pasture focus for ewes without lambs
at side
Some ewes out virtually all year

24. Enthusiasm!!

25. Innovation & experimentation

26. Strip tillage

30. All feed produced on farm
mineral & soy/distillers
purchased

31. Silage based

33.  file:///.file/id=6571367.2334189
Quality forage focus

35. Pasture

38. Landrenovation

40. Native pasture

43. Woodland grazing

46. Fall/early winter grazing

47. Stockpiled forage

50. Crop residue

54. Feeding

55. Yards

56. Out winter

57.  file:///.file/id=6571367.2334529

61. Coming home

63. Lambing

66. Out to yards

67. Lambs on feed

69. Weighed
recorded

70. Trucked

71. Oh oh, there’s a problem…

75. the market is so unpredictable!!

76. UK 2012

77. Cotswold Group

78. Building relationships

81. Lessons from the other side

82. Carcass quality

85. colour
trim

86. abscess

87. Excess fat

89. “What sets this one apart is the idea
of the field person who communicates
along the supply/value chain but is an
employee of the producer group.”
Christoph Wand, OMAF
Livestock Sustainability Specialist

90. Accurate data. Individual farm….

91. Aggregate Weekly Report
Health Report
Start
Date Aug 26 - YTD
4wk roll'g
avg
Last
week
Count 3170 154 154
Total Dressed Wt 178148 8857 8771.5
ID – missing (%) 2.30% 1.30% 0.00%
ID – unreadable (%) 0.25% 0.33% 0.00%
Mutton (%) 0.09% 0.00% 0.00%
Hide (%) 2.46% 0.81% 0.00%
Pregnant (%) 0.25% 0.49% 0.00%
Offal – CD (%) 43.09% 36.91% 50.65%

92. Aggregate Health data Health Rpt Start
Aug 26 - YTD
Total Count Marketed with Health Reporting Period 3170
Total Number recorded with a Health Indicator 1366
As % of Total Marketed 43.09%
Arthritis / Head Abscess or Contamination - As % of Total
Count 0.95%
As % of Total Offal - CD 2.20%
Kidney Nephritis - As % of Total Count 3.66%
As % of Total Offal - CD 8.49%
Liver Abscess/Parasitic/Contamination- As % of Total
Marketed 8.52%
As % of Total Offal - CD 19.77%
Heart Cysts/Adhesions/Abscess - As % of Total Marketed 0.10%
As % of Total Offal - CD 0.22%
Lung Bloodspash/Contamination(Plant)-As % of Total
Marketed 8.71%
As % of Total Offal - CD 20.20%
Lung Parasitic/PN/Adhesions/Abscess - As % of Total
Marketed 23.40%
As % of Total Offal - CD 54.39%

93. Aggregate Data Health Rpt Start
Aug 26 - YTD
Total Count Marketed with Health Reporting Period 3170
Total Number recorded with a Health Indicator 1366
As % of Total Marketed 43.09%
Arthritis / Head Abscess or Contamination - As % of Total
Count 0.95%
As % of Total Offal - CD 2.20%
Kidney Nephritis - As % of Total Count 3.66%
As % of Total Offal - CD 8.49%
Liver Abscess/Parasitic/Contamination- As % of Total
Marketed 8.52%
As % of Total Offal - CD 19.77%
Heart Cysts/Adhesions/Abscess - As % of Total Marketed 0.10%
As % of Total Offal - CD 0.22%
Lung Bloodspash/Contamination(Plant)-As % of Total
Marketed 8.71%
As % of Total Offal - CD 20.20%
Lung Parasitic/PN/Adhesions/Abscess - As % of Total
Marketed 23.40%
As % of Total Offal - CD 54.39%

94. Ongoing…
Health Rpt Start
GOING FORWARD…will be measuring…
Excess Fat Carcass - EFC
Excess Fat Kidney - EFK
Black Tripe - BT
Other
Combinations
Value based pricing? Other?

95. Quality & Consistency
Enables
predictability

96. That’s better!!

97. Our project is funded in part through Growing
Forward 2 (GF2), a federal-provincial-
territorial initiative. The Agricultural
Adaptation Council assists in the delivery of GF2
in Ontario.