4. What is
marketing?
You can’t sell anything if you can’t tell anything – Beth Comstock (GE)
Make your marketing so useful people would pay for it – Jay Baer
(Marketing Consultant)
A brand is no longer what we tell the consumer it is – It is what
consumers tell each other it is – Scott Cook (eBay)
Do or do not; there is no try – Yoda
9. CPCs are 47% less on mobile than on desktop
Instagrammed 3 photos
14 likes and counting
Already
lost 52
minutes
of epic
road trip
Using mobile device to solve
problem, not find a brand
The most
expensive
state for car
insurance is
New Jersey
The least
expensive
state for car
insurance is
Ohio
LocalBehaviour
18. Social Ads
Which platform to use?
Don’t always do hard-sell. Consumers are easy to get tired of promo.
Building engagement. Gaining emotional bond with the audience.