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Social Media Basics for Real Estate

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This is a basic presentation that helps real estate professionals understand and conceptualize social media. It also explains basic social media marketing strategy with regard to blogging with Wordpress, Facebook, Twitter, Linkedin, and Active Rain.

Publicado en: Tecnología, Empresariales
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Social Media Basics for Real Estate

  1. 1. SOCIAL MEDIA Basics<br />Damien Steiner Smith<br />Social Media Consultant<br />Guerrilla Social Media<br />
  2. 2. OBJECTIVES<br />Social Media RE-Defined<br />Did You Know?<br />Building Your OnlineBrand<br />Values Online<br />Social Networking - Basics<br />Major Social Networks<br />RE Social Networks<br />Blogging - Basics<br />
  3. 3. Current Marketing<br />
  4. 4. Embrace Change<br />Inevitable Change<br />
  5. 5. What is this Change<br />Permission Based <br />Marketing<br />Direct Sales<br />
  6. 6. Social Statistics<br />FACEBOOK = 350 Million Users<br />The Average Facebook User has 150 Friends<br />25% Of Facebook Users use Mobile Apps<br />Social Networks Experienced 276% Growth in the 35-49 Demographic in 2009<br />
  7. 7. 3 Reasons to Get Social<br />Connect With People<br />Share Information<br />Increase Online Exposure<br />
  8. 8. What is Social Media??<br />UNSELFISH Sharing of Information<br />Becoming More Efficient Communicators<br />Building MEANINGFUL and Efficient Relationships in an Online Environment<br />
  9. 9. SPHERE OF INFLUECE MARKETING<br />PEER GROUP MARKETING<br />No More Cliches<br />Sphere<br />
  10. 10. Ties That Bind<br />
  11. 11. Social Evolution<br />
  12. 12. Choices<br />
  13. 13. What is Social Media 4 Real Estate<br />Sales Force Expansion<br />Long Term Relationship Management<br />Customer Service<br />Brand Management<br />
  14. 14. Capturing Top of Mind<br /><ul><li>You Talk about Real Estate
  15. 15. Listings
  16. 16. New Laws
  17. 17. Buying Tips
  18. 18. Friends Passively Observe
  19. 19. You End up in Top of Mind
  20. 20. Their Friends Talk or Ask
  21. 21. You Get a Referral</li></li></ul><li>Old Friends = New Referrals<br />
  22. 22. New Aged Customer Service<br />
  23. 23. Reflect Your Values<br />Your Online Social Strategy is the Digital You<br />Your Personal Values Should Manifest in the Digital World<br />Be Genuine – If Not People will Detect it and you are DONE.<br />
  24. 24. CONTENT IS ABOUT YOU<br />RELEVANT IS ABOUT THEM<br />What is Relevant Content?<br />
  25. 25. The Law of Self Regulation<br />
  26. 26. Facebook Basics<br />Personal Social Network<br />Share Your Life<br />Family<br />Friends<br />Hobbies<br />Business<br />80/20 – ish Rule<br />80% Personal Content<br />20% Professional Content<br />Only 1 in 5 posts should be ‘hard sell’ business content i.e. Listings, intro requests etc.<br />
  27. 27. Facebook Must Do’s<br />Categorize Your Friends!<br />Categorization simplifies the usage of privacy filters<br />Set Privacy Filters to Your Comfort Level<br />ENGAGE OTHERS!<br />Post comments on friend’s updates<br />People Share info because they want to be acknowledged<br />Use the LIKE Button!<br />
  28. 28. Facebook Don’ts<br />DO NOT SPAM<br />Overposted Listings<br />Repeatedly Sharing Games and Applications with Non-Users<br />Friend Random People Without a Greeting or Value Added Proposition (Friend Farming)<br />Repeatedly send Fan Page Suggestions to Friends<br />
  29. 29. Facebook for Realtors<br />
  30. 30. Twitter Basics<br />Personal Social Network with STRONG Business Potential<br />Efficiency is King 140 Characters isn’t much<br />80/20 – ish Rule Still Applies but it depends on they type of Culture you want to develop<br />
  31. 31. Twitter Tips<br />@ = MENTION<br />@DAMIENSS<br />RT = RETWEET<br />RT @717REAL<br /># = HASHTAG<br />#HRVA<br />
  32. 32. Twitter Don’ts<br />DO NOT SPAM<br />Overposted Listings<br />Connect Facebook to Twitter and Expect it to Run Itself<br />Don’t Friend Every Follower <br />Spammers<br />Bots<br />Scammers<br />Adult Entertainers<br />
  33. 33. LinkedIn Basics<br />Professional Social Network<br />Your Professional Portfolio<br />Experience<br />Specialties<br />Recommendations/<br /> Testimonials<br />More than just a place to find work.<br />
  34. 34. LinkedIn Tips<br />Have a 100% Complete Profile<br />Similar to Categorization on Facebook<br />Ensure that Multiple Email addresses are attached to your account<br />Seek Strategic Connections Weekly<br />Write Recommendations Weekly<br />
  35. 35. Active Rain<br /><ul><li>Real Estate centered social network
  36. 36. Great Beginner platform for blogging
  37. 37. Connect with Real Estate Pros across the country and find out what techniques are working in other areas.
  38. 38. Military connections make for a perfect long range networking and referral system</li></li></ul><li>What is a Blog?<br />A Blog is whatever YOU want it to be! <br />Your Blog is your perspective on life<br />Establish yourself as an Expert<br />Set yourself apart from the competition<br />
  39. 39. Blog Why??<br /><ul><li>Blog to capture SEO
  40. 40. There are THOUSANDS of Real Estate Searches, YOU want a piece of that
  41. 41. Blog about:
  42. 42. Industry News
  43. 43. Hobbies
  44. 44. Local Events and News
  45. 45. Business improvement tips</li></li></ul><li>Blog Where??<br />WORDPRESS<br />.COM<br />Web Hosted<br />Free<br />Tons of Plug-ins/Widgets<br />.ORG<br />Software<br />You Host (ex. GoDaddy)<br />More Customization <br />More Plug-ins<br />
  46. 46. Traffic is the Key<br />
  47. 47. Multimedia Strategy<br />Use Raw Flip Video to communicate with clients and to provide more effective follow-up with potential clients<br /> <br />Email Messages to solid referrals in a video format<br /> <br />Implement a Video strategy that includes employee and client spotlights, how-to’s and facility tours if permissible<br />
  48. 48. HOOTSUITE<br />Updates Facebook, Twitter, <br />Linkedin, AND<br />Scheduled updates to all <br />social networks –tweets, FB <br />Updates<br />Update Fan Pages<br />Friend and Follower <br />Categorization<br />No Downloading required<br />
  49. 49. QUESTIONS?<br />DAMIEN STEINER SMITH<br />GUERRILLA SOCIAL MEDIA<br />757-748-6856<br /><br /><br />