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Ypn session 4

  1. 1. Messageboards, Online Classifieds, and multimedia<br />Social Media Education Series<br />Part 2<br />
  2. 2. Follow the conversation<br />TWEET MOST TO WIN A FREE GSM CONSULTATION AND ANALYSIS<br />Everyone’s Eligible Except @DawnMillerHomes<br /><br />Hashtag<br />#YPNGSM<br />
  3. 3. Recap<br />
  4. 4. Recap<br />
  5. 5. OBJECTIVES<br />
  6. 6. Explain forums<br />
  7. 7. Get more from online classifieds<br />
  8. 8. Unlock the power of multimedia<br />
  9. 9. Do It yourselfer<br />
  10. 10. Trial and error<br />
  11. 11. You Do it<br />
  12. 12. Capture all 3<br />
  13. 13. What is a forum?<br />
  14. 14. What is a forum…really?<br /> <br /><ul><li>Forums are where people go to have discussion, talk trash and most importantly ask for help. </li></li></ul><li>Forums vs. social networks<br />
  15. 15. Lets Compare<br />200<br />To<br />300<br />1 <br />link<br />YOU<br />
  16. 16. Lets compare<br />YOU<br />40,000<br />To<br />100,000<br />Limitless<br />links<br />
  17. 17. Forums are relevant<br />
  18. 18. Why use Forums?<br />
  19. 19. BE THE SOURCE<br /> <br /><ul><li>To answer questions and be a reliable source of helpful info.</li></li></ul><li>ENGAGE PEOPLE<br />LISTEN<br />LEARN<br />TEACH<br />SHARE<br />
  21. 21. How to capture SEO<br />Build Inbound Links<br />
  22. 22. Click settings or profile<br />
  23. 23. Find edit or create signature<br />
  24. 24. Edit signature window<br />
  25. 25. TYPE TEXT<br />
  26. 26. Highlight TEXT<br />
  27. 27. Select insert link<br />
  28. 28. Enter your website address<br />
  29. 29. Preview<br />
  30. 30. Every page is a link<br />
  31. 31. Choosing the right forums<br />
  32. 32. Join a real estate forum<br />
  33. 33. Every hobby has a forum<br />
  34. 34. Local forums<br />
  35. 35. Questions?<br />DAMIEN STEINER SMITH<br />GUERRILLA SOCIAL MEDIA<br />757-748-6856<br /><br /><br />
  36. 36. Who Is Wolkia?<br /><ul><li>Tina Merrit
  37. 37. Long and Foster Trainer
  38. 38. Founder of Wolkia (Real Estate Technology and Media Education)
  39. 39. Trump University Adviser and Blogger
  40. 40. NAR Realtor Technology Spotlight Award Winner</li></li></ul><li>By: Tina Merritt<br /><br />Online Classified Advertising and Syndication<br />
  41. 41. All of Tina’s Presentations Can Be Found at:<br /><br />
  42. 42. What is Syndication?<br />Syndication is when information you enter on one website is then sent out to multiple other websites.<br />Example: Enter a listing in Listhub and it is sent to Trulia, Zillow,, Oodle, etc. etc. etc.<br />
  43. 43. Places to Add Listings Where They Can Be Syndicated:<br />Brokerage website<br /><br /><br /><br /><br /><br />Personal Website Solution (such as Point2Agent)<br /><br />And many, many more!<br />
  44. 44. Online Advertising = Google Juice = Exposure!<br />
  45. 45. What do online flyers offer?<br />Interactive user experience<br />Video imbedding<br />Multiple links<br />Click-to-chat, click to call<br />Mapping<br />Single property websites – cloud hosting<br />Sharing, bookmarking<br />Virtual tours, slideshows<br />Opportunity to imbed on other sites<br />
  46. 46. Example<br />
  47. 47. Online Classified Manual Posting<br />Craigslist<br />Backpage<br />Kijiji<br />
  48. 48. Bookmarking Your Listings<br />
  49. 49. A Few Tips…<br />Advertise listings first – they’re your product<br />Every agent should have at least 10 listings they are actively marketing (they do not need to be your listings – ask someone in your office if you can “borrow” theirs).<br />Other things to advertise: relocation packages, first time homebuyers guide, “100 ways to get your home ready to sell”, etc.<br />Advertising “Free CMA” is so 1980’s – be more creative!<br />Must offer something of VALUE!<br />Google yourself and your listings – use Google Alerts<br />
  50. 50. And More Tips…<br />Do NOT “scream out” your listings!<br />Posting listings or other “advertising” on your Facebook PROFILE is a violation of Facebook’s TOS. Only use your Facebook PAGE for advertising.<br />If you are not going to engage with the community, don’t bother using social networking sites.<br />Advertise what sets YOU apart from other agents: “All of my listings feature text-to-flyer” and explain why that benefits the consumer.<br />Consistency in communication! Text to text, etc.<br />
  51. 51. Email Marketing<br />Be careful! Do NOT spam!<br />Allow for opt-in/opt-out<br />Don’t use too much html<br />Offer something of value – perhaps partner with a local merchant to offer a discount?<br />Don’t make it all about real estate – hyperlocal is better<br />You have 2-5 seconds to catch their attention<br />Don’t forget your signature!<br />
  52. 52. Twitter: @wolkia<br /><br />Web:<br />Email:<br />Phone: 757-287-6338<br />
  53. 53. Who is bzibee<br /><ul><li>Alison Creamer
  54. 54. ReMax First Top Producer
  55. 55. Founder of BziBee Media
  56. 56. RawVideo Tour Pioneer
  57. 57. Strategic Branding Expert in Real Estate
  58. 58. Co-Founder of New Media Mommies</li></li></ul><li>Real Estate Video 101<br />Alison Creamer<br />3/29/2010<br />53<br />
  59. 59. 3/29/2010<br />54<br />Introduction <br />Why Video <br />Learn tips and trick to creating Real Estate Video <br />What do I do now that I have the video?<br />
  60. 60. 3/29/2010<br />55<br />Tools<br />What kind of camera can I use ? <br />What’s the best software ?<br /> What is the cost ?<br />How long does it take ?<br />
  61. 61. 3/29/2010<br />56<br />Video Camera options <br />1. Flip<br />2. Phone<br />3. Point and shoot camera with video<br />4. Hi def personal camera<br />5. Hire a Videographer<br />
  62. 62. 3/29/2010<br />57<br />Software<br />Many cameras come with some form of software to enhance your video. I use Imovie 9 a Mac/Apple product. <br />You can use windows movie maker <br />Flip cameras come with editing software<br />
  63. 63. 3/29/2010<br />58<br />Where to host my video <br />1.Youtube <br />2.Wellcomemat<br />3.Company websites<br />4.Personal sites<br />5.Vimeo<br />6.Viddler<br />7.Flicker<br />8.My space<br />
  64. 64. 3/29/2010<br />59<br />Getting ready to film<br />Turn on all the lights in the house <br />Walk thru open all the doors you can <br />Make sure the home is staged and ready <br />Check sinks and toilets for distractions<br />Look for odd spots to avoid in the home<br />Check for great feature areas<br />
  65. 65. 3/29/2010<br />60<br />How to film <br />Move slowly. You can always speed the film up to get your scene from one area to another in the finial product.<br />Do not pan the camera back and forth to fast.<br />When coming out of a room back up don’t turn around and walk out.<br />Hold the camera at chest or waist height. The angle is a bit different for perspective.<br />Don’t not focus on windows or the rest of the room will be dark.<br />MOVE SLOW !!!!! Best tip I can give you !<br />
  66. 66. 3/29/2010<br />61<br />Filmed, cut, uploaded now what ?<br />Once I have my video done I add the link to every thing I can.<br />Facebook, Blogs, I send link to clients, lenders, agents. Any one I think might have a perspective buyer.<br />Wellcomemat allows me to post a MLS compliant video and allows me to post chapters with in the video so the consumer can get to the part of the video they may want to look at more than once easily.<br />
  67. 67. 3/29/2010<br />62<br />Hand Held Example<br />Taken with an Iphone <br />
  68. 68. 3/29/2010<br />63<br />Client Video’s<br />
  69. 69. 3/29/2010<br />64<br />Other examples <br />709 Mt Holly Muse <br />Client promotion<br />
  70. 70. 3/29/2010<br />65<br />Summary<br />Video is coming to Real Estate. West coast agents are seeing this as the replacement of panoramic photos.<br />Just try it . The worst that can happen is you delete it and hire someone to help you. <br />Video allows you to convey more about the the product than any other form of advertisement.<br />
  71. 71. 3/29/2010<br />66<br />Where to Get More Information<br /><br />757-652-8880<br />I will gladly work with you on creating your own personal video tours and photos if needed<br />