A recent survey titled,"Fashion Online: How Affluent Shoppers Buy Luxury Goods”, found that shoppers prefer to purchase directly from their favorite brands -- both on- and offline. When shopping digitally, those same shoppers were divided between buying directly through a brand's website (39%) and choosing a multi-brand site (36%). This close split highlights an opportunity for fashion merchants to update their websites and capture shoppers eager to connect with their favorite brands. Fashion merchants Sole Society, Silver Jeans, Robert Graham, City Chic, and Johnny Was are ahead of the digital fashion curve. Each partnered with Guidance to launch Magento Enterprise Edition sites that not only sell products, but also powerful brand experiences. Sole Society Chief Operating Officer, Andy Solomon will join Guidance CIO, Jon Provisor to discuss how fashion merchants can translate their brands into compelling eCommerce sites that boost the bottom line. Topics within this webinar include: • Creative design that tells the brand story and establishes a relationship with customers • Improving the customer experience with features like “buy online, then pick-up in store" • The latest in targeting and personalization strategies • Leveraging increased mobile/tablet usage through responsive design • Driving conversions with new features and technologies like shoppable look books, social merchandising through Instagram, visual fit guides, shop-by-view, and more

1. Digital Chic: How to Design a Fashion Site that Sells
April 16, 2014
@guidance
#FashionByMagento

2. Our Speakers
Jon Provisor
CIO
Guidance
Andy Solomon
COO
Sole Society
@guidance
#FashionByMagento

3. @guidance
#FashionByMagento

4. @guidance
#FashionByMagento

5. How to Design a Fashion Site that Sells
! Brand Storytelling through Visual Design & UX
! Improving Customer Experience
! Targeting and Personalization
! Mobile/Responsive
! Features Driving Conversion
! Q & A @guidance
#FashionByMagento
Agenda

6. Brand Storytelling through
Visual Design & UX
@guidance
#FashionByMagento
Offer Engaging & Enjoyable UX
What Works on Brand Site May
Not Work on Ecommerce Site
Consider Best Practices:
ü Ease of Use
ü Simple Navigation
ü Captivating Images
ü Display Product in Context
ü Vibrant Lifestyle Videos

7. Improving Customer
Experience
@guidance
#FashionByMagento
How to Wear / Style Tips
Immediate View of Inventory
Availability
Faceted Navigation
Quick Access to Customer
Service
List Recently Viewed Items
Auto-Complete Search
Shop The Look

8. Targeting &
Personalization @guidance
#FashionByMagento
Email Remarketing:
ü Discount Alerts
ü Inventory Availability
ü Cart Abandonment
ü Review Request
Email/Website Behavioral
Targeting:
ü Previously Viewed Products
ü Loyalty Discount
ü Landing Page Linked to
Email/AdWord/Display Ad
ü Invite A Friend

9. Welcome Email Cart Abandonment
Email
Review Request Email

10. Invite A Friend

11. Welcome Email Cart Abandonment
Email

12. Mobile/
Responsive Site
@guidance
#FashionByMagento
Mobile No Longer An Option
Responsive Design: Best for
a Site that Requires
Continuous Updates
Mobile Site: Best for a Site
that Requires Interactivity
(Videos, Banners) or Focused
on Unique Mobile Needs
If Only eTail, Must Be Mobile

13. Mobile Home Mobile
Navigation
Mobile Landing
Page

14. Mobile PDP Mobile Style Tips
& YMALs
Mobile Cart

15. Features Driving
Conversion
@guidance
#FashionByMagento
Enlarged & Multiple Product Views
What’s New / New Arrivals
Ratings & Reviews
Shoppable Image / Lookbooks

16. Shoppable / Digital
Catalog

17. @guidance
#FashionByMagento
Features Driving
Conversion
Shop by View / Feature
Social Merchandising Improves
Customer Engagement
Blogger Relations
Social Media for Customer Care &
Marketing

18. Q & A
@guidance
#FashionByMagento

19. Contact Information
Jon Provisor
jprovisor@guidance.com
Andy Solomon
andy@solesociety.com
@guidance
#FashionByMagento
www.magento.com/fashion

20. Thank You!
@guidance
#FashionByMagento