How to Perfect Your Pitch

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There’s a lot of information out there for sales and marketing professionals. In fact, as our friend Erik Devaney at Drift.com points out, a quick search of the term “sales and marketing advice” yields more than 90 million results on Google. What’s more, there are tons of industry influencers who, on a regular basis, share their views on everything from content marketing and sales, to pricing and customer success. It’s a noisy conversation, and for many, a confusing one. So, how do you make sense of it all? By focusing on the sales and marketing efforts that actually produce results, not flash-in-the-pan engagement. But finding those results is a little challenging. That’s why we decided to put together our latest report with Drift.com, The State of Sales and Marketing at the 50 Fastest-Growing B2B Companies. Using Mattermark data, we were able to identify the fifty high-growth companies in the U.S. and evaluate their marketing activities to understand which practices really moved the needle. In order to make the qualitative portion of our research more tangible, we evaluated each company on the list in light of how they approached content, customer communication, path to purchase, and pricing. What we and the team at Drift.com discovered was surprising, to say the least.

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Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself. Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU. This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction. These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.

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I happen to love podcasts and it seems like the I’m not alone, 20% of Americans are now listening to podcasts at least once a month, that’s a lot of hours directly attached to your target audience’s brain. According to the Washington Post, there were over 1 billion podcast downloads this past year and monthly podcast listeners have reached 75 million per month. Podcasts allow individual and traditional broadcasters alike to reach younger, and more varied audiences. “People under the age of 30 don’t own radios,” noted WNYC’s CEO and president Laura Walker. What’s great about podcasts is there are no rules, you can target a niche as specific as you like, the listening habits are so varied and what you determine as ROI is all up to you. If done correctly it’s a forum to consistently share your expertise, build your credibility in a very intimate medium. When you have a direct relationship with your listener you can do really interesting things to build your brand. There’s nothing more intimate than being allowed to whisper in someones ear on a regular basis

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You can read the whole article on LinkedIn here: https://www.linkedin.com/pulse/my-first-90-days-suck-up-right-people-guy-kawasaki There are two components to getting off to a great start on a new job: what to avoid and what to accomplish. This post explains both components. First, there are four ways to blow it. They form the acronym LAST: Lazy people show up for work on time or late. Hardworking people show up early. Lazy people leave on time or early. Hardworking people leave late. Arrogant people believe that they know what to do, how the company should operate, and what’s wrong with management. These kinds of people are called “90-day wonders” because they think they know everything after 90 days. Stupid people do stupid things like cutting corners, cheating, and making uniformed decisions. (The combination of arrogance and stupidity is supremely ironic and common.) Tacky people do dishonest, racist, sexist, sexual, or ageist things. They appear at functions in an inebriated state, and they spread rumors. They do creepy or inappropriate things because they are untrained, stupid, or insecure.

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LinkedIn is the unsung hero of social-media platforms because it added social features long after places such as Facebook, Twitter, and Google+. However, for people seeking a professionally oriented and serious environment, it has become a power platform. I’ve been trying many techniques for more than a year, and I’d like to share some of my best LinkedIn tips for the art of tapping the social-media power of LinkedIn. More about The Art of Social Media: Power Tips for Power Users here: http://artof.social Read the full article on LinkedIn here: http://linkd.in/1zj5Dvc Pin it for later: http://www.pinterest.com/pin/197736239865016267/

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In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. Guy Kawasaki presents eight salient tips in The Art of Branding that will give your brand the attention it deserves. Read the full article on LinkedIn: http://linkd.in/1iWCXgB Create your own SlideShare presentations in Canva: https://www.canva.com/

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People love the notion of the sole innovator, but this notion is wrong. Successful companies are usually started, and become successful, with the contributions of at least two people. Yin and yang, maker and seller, dreamer and pragmatist — call it what you will. After the fact, people may recognize one founder as the innovator, but it takes a team to make a new venture work. Derek Sivers, the co-founder of CD Baby, said it best: “The first follower is what transforms the lone nut into a leader.” In some instances the first follower is the first customer, but most often the first follower is the second employee of a company — that is, the co-founder. There are few factors that can make a company more successful, fun, and epic than an awesome co-founder. There are few factors that can make a company more unsuccessful, aggravating, and pathetic than an incompetent, lazy, or dishonest co-founder. This SlideShare explains the art of the picking a co-founder and is part of the LinkedIn Influencer series for #mystartupstory. Photo credit: https://www.flickr.com/photos/jrmllvr/

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In the old days, the only way for writers to publish a book was through a publisher. This meant finding an agent, pitching editors, and hoping that one of them likes it. Then writers would lose control of their books because the editor and publisher would oversee content, interior design, cover design, sales, and marketing. And this describes what the lucky few writers experienced. Most writers were simply rejected or ignored, and they never published a book. I'm going to show you how you can write a book and publish it. Are you ready to get started?

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Social media tips that will rock your social! Links for more information on HOW to do each of these tips below. Secrets for Twitter, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and Google+. #SMSecrets How to add multiple photos and tag people in photos on Twitter:https://blog.twitter.com/2014/photos-just-got-more-social Facebook dark posts: https://www.facebook.com/video/video.php?v=10151107995291687 How to add video natively on Facebook: https://www.facebook.com/help/154271141375595/ How to add media to your Linked In profile: https://help.linkedin.com/app/answers/detail/a_id/34325/~/adding,-editing,-moving,-or-removing-work-samples-on-your-profile How to send an InMail on Linked In: https://help.linkedin.com/app/answers/detail/a_id/1584/kw/send+an+inmail How to use Google+ ripples: http://www.buzzstream.com/blog/using-google-plus-ripples-to-find-influencers.html How to use Google+ Hangouts on Air (HOA) http://www.google.com/+/learnmore/hangouts/onair.html How to use Pinterest's promoted pins: https://business.pinterest.com/en/promoted-pins How to use Pinterest's secret boards: https://help.pinterest.com/en/articles/secret-boards#Web http://sproutsocial.com/insights/can-create-use-unlimited-secret-boards-pinterest/ How to create and edit annotations on YouTube: https://support.google.com/youtube/answer/92710?hl=en How to add custom thumbnails on YouTube: https://support.google.com/youtube/answer/72431?hl=en How to reorganize Instagram filters: http://www.imore.com/how-hide-and-rearrange-instagram-filters How to search for hashtags on Instagram: https://help.instagram.com/351460621611097 Tagboard is a great site for hashtags across platforms https://tagboard.com/artofsocial/search For more social media power tips, please read The Art of Social Media. http://artof.social/

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People think that innovation happens by sitting around with your buddies and letting magical ideas pop into your head. Or, your customers tell you exactly what they need, and you just have to build it. Dream on. Innovation is a hard, messy process with no shortcuts. It starts with making something that you’d like to use and that might make people’s lives better. Then you have to get the word out that your product or service exists. Follow #VirginDisruptors to join the conversation with Richard Branson and Guy Kawasaki as they talk about whether entrepreneurs have lost the will to innovate. The Live Google+ Hangout with Richard Branson will be live streamed on Friday, May 9 at 9:30 am PT/12:30 pm PT with a live audience as well. It’s sure to generate a thoughtful conversation and innovative thinking. RSVP on the Google+ event to get a reminder. http://bit.ly/1mgP0b6

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