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How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick

  1. @GuyKawasaki and @PegFitzpatrick 2
  2. @GuyKawasaki and @PegFitzpatrick 3
  3. @GuyKawasaki and @PegFitzpatrick valuableBE 1
  4. @GuyKawasaki and @PegFitzpatrick • Inform, assist, or entertain Be valuable
  5. @GuyKawasaki and @PegFitzpatrick Inform
  6. @GuyKawasaki and @PegFitzpatrick Assist
  7. @GuyKawasaki and @PegFitzpatrick Entertain
  8. @GuyKawasaki and @PegFitzpatrick • Inform, assist, or entertain Be valuable • Pass the re-share test
  9. @GuyKawasaki and @PegFitzpatrick • Inform, assist, or entertain Be valuable • Pass the re-share test • Embrace the NPR model
  10. @GuyKawasaki and @PegFitzpatrick cleverBE 2
  11. Be clever @GuyKawasaki and @PegFitzpatrick • Piggyback on services (Alltop)
  12. Be clever @GuyKawasaki and @PegFitzpatrick • Piggyback on services (Alltop) • Share what’s already popular
  13. Be clever @GuyKawasaki and @PegFitzpatrick • Piggyback on services (Alltop) • Share what’s already popular • Use Lists, Circles, and Communities
  14. @GuyKawasaki and @PegFitzpatrick graciousBE 3
  15. Be gracious • Share other people’s content @GuyKawasaki and @PegFitzpatrick
  16. Be gracious • Share other people’s content @GuyKawasaki and @PegFitzpatrick • Give thanks
  17. Be gracious • Share other people’s content @GuyKawasaki and @PegFitzpatrick • Stay positive or stay silent • Give thanks
  18. @GuyKawasaki and @PegFitzpatrick organizedBE 4
  19. @GuyKawasaki and @PegFitzpatrick Be organized • Use the right tools
  20. Be organized • Use the right tools @GuyKawasaki and @PegFitzpatrick • Create a calendar
  21. Be organized • Use the right tools @GuyKawasaki and @PegFitzpatrick • Create a calendar • Be consistent
  22. @GuyKawasaki and @PegFitzpatrick dramaticBE 5
  23. Be dramatic • Add visuals to each post @GuyKawasaki and @PegFitzpatrick
  24. Be dramatic • Add visuals to each post @GuyKawasaki and @PegFitzpatrick • Add text on top of visuals
  25. Be dramatic • Add visuals to each post @GuyKawasaki and @PegFitzpatrick • Add text on top of visuals • Add user- generated content
  26. @GuyKawasaki and @PegFitzpatrick optimalBE 6
  27. Be optimal • Perfect your avatar @GuyKawasaki and @PegFitzpatrick
  28. Be optimal • Perfect your avatar @GuyKawasaki and @PegFitzpatrick • Perfect your cover
  29. Be optimal • Perfect your avatar @GuyKawasaki and @PegFitzpatrick • Perfect your cover • Use optimal visual sizes Twitter 1024 X 512 pixels Instagram 640 x 640 pixels Facebook 940 x 788 pixels Pinterest 735 x 1102 pixels
  30. Be optimal • Perfect your avatar @GuyKawasaki and @PegFitzpatrick • Perfect your cover • Use optimal visual sizes • Go native
  31. @GuyKawasaki and @PegFitzpatrick boldBE 7
  32. Be bold • Take a stand @GuyKawasaki and @PegFitzpatrick
  33. Be bold • Take a stand @GuyKawasaki and @PegFitzpatrick • Show your passions
  34. Be bold • Take a stand @GuyKawasaki and @PegFitzpatrick • Show your passions • Be topical and timely
  35. @GuyKawasaki and @PegFitzpatrick cluelessBE Don’t 8
  36. Don’t be clueless • Don’t buy fans and followers @GuyKawasaki and @PegFitzpatrick
  37. Don’t be clueless • Don’t buy fans and followers @GuyKawasaki and @PegFitzpatrick • Don’t ask for reshares
  38. Don’t be clueless • Don’t buy fans and followers @GuyKawasaki and @PegFitzpatrick • Don’t ask for reshares • Don’t abdicate to agencies and interns
  39. @GuyKawasaki and @PegFitzpatrick activeBE 9
  40. Be active @GuyKawasaki and @PegFitzpatrick • Try stuff
  41. Be active @GuyKawasaki and @PegFitzpatrick • Try stuff • Repeat your tweets
  42. Be active • Try stuff @GuyKawasaki and @PegFitzpatrick • Get on Pinterest • Repeat your tweets
  43. @GuyKawasaki and @PegFitzpatrick curiousBE 10
  44. Be curious • Jump on new platforms @GuyKawasaki and @PegFitzpatrick
  45. Be curious @GuyKawasaki and @PegFitzpatrick • Jump on new platforms • Watch what others do
  46. Be curious @GuyKawasaki and @PegFitzpatrick • Jump on new platforms • Watch what others do • Go Incognito
  47. @GuyKawasaki and @PegFitzpatrick 48

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