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Pack
a
Punch
with Visual Marketing
Guy Kawasaki
Guy@Canva.com
Think Tinder not eHarmony
How to Pack a Punch With Social Media
Avatar
• Face
• Not-cropped
• Asymmetric
• Front-lit
Cover
• Story
• Black is the new
orange
• Optimized size
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
Add graphics to every post
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
Repeat your posts
Twitter
Facebook
Ensure pinnability
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
Experiment constantly
Variables
• Comment area: link or not?
• Photo: auto or manual?
• Title/text: leave or cut?
How to Pack a Punch With Social Media
Go dark
How to Pack a Punch With Social Media
Go artisanal
How to Pack a Punch With Social Media
Try to get Facebook Mentions
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
Use WP to Twitter
How to Pack a Punch With Social Media
Upload to Facebook and embed
everywhere
How to Pack a Punch With Social Media
Always be Canva-ing
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
Create a Facebook video channel
How to Pack a Punch With Social Media
Add infographics to Slideshare
How to Pack a Punch With Social Media
Add media to LinkedIn summary
How to Pack a Punch With Social Media
Order your Instagram filters
How to Pack a Punch With Social Media
Try Juice
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
This morning this slide mentioned
Meerkat. Later today, Twitter
released Periscope. Now you should
check out Periscope.
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
SnapChat
How to Pack a Punch With Social Media
Pack
a
Punch
with Visual Marketing
Guy Kawasaki
Guy@Canva.com

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How to Pack a Punch With Social Media