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Guy Kawasaki

Explains how to enchant people using social media.

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Semper Social
How to Enchant People With Social Media

Guy Kawasaki
guy@alltop.com

3 Always be DICEE

Deep
Intelligent
Complete

3 Always be DICEE

Deep
Intelligent
Complete
Empowering

3 Always be DICEE

Deep
Intelligent
Complete
Empowering
Elegant

4
Fast
Always be answering

Flat Frequent

+ Always be grinding

Mike Rowe, Dirty Jobs

Buy
Enchantment,
Get
PresentationZen
Free

guykawasaki.com/enchantment/enchantzen/

“Resisting you is futile!”

guykawasaki.com/enchantment/cover/

PDF from Gina@garage.com

Slides by AnaFxFz.com

PDF from Gina@garage.com

Slides by AnaFxFz.com

Text “mac” to 44133

Want to learn more from Guy Kawasaki 
and other markeAng experts?

Boston Image Courtesy of Werner Kunz on Flickr

September 14 – 16, 2011
Sheraton Hotel | Boston, MA
Early Bird RegistraAon!
hCp://bit.ly/hugs2011

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Social media tips that will rock your social! Links for more information on HOW to do each of these tips below. Secrets for Twitter, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and Google+. #SMSecrets How to add multiple photos and tag people in photos on Twitter:https://blog.twitter.com/2014/photos-just-got-more-social Facebook dark posts: https://www.facebook.com/video/video.php?v=10151107995291687 How to add video natively on Facebook: https://www.facebook.com/help/154271141375595/ How to add media to your Linked In profile: https://help.linkedin.com/app/answers/detail/a_id/34325/~/adding,-editing,-moving,-or-removing-work-samples-on-your-profile How to send an InMail on Linked In: https://help.linkedin.com/app/answers/detail/a_id/1584/kw/send+an+inmail How to use Google+ ripples: http://www.buzzstream.com/blog/using-google-plus-ripples-to-find-influencers.html How to use Google+ Hangouts on Air (HOA) http://www.google.com/+/learnmore/hangouts/onair.html How to use Pinterest's promoted pins: https://business.pinterest.com/en/promoted-pins How to use Pinterest's secret boards: https://help.pinterest.com/en/articles/secret-boards#Web http://sproutsocial.com/insights/can-create-use-unlimited-secret-boards-pinterest/ How to create and edit annotations on YouTube: https://support.google.com/youtube/answer/92710?hl=en How to add custom thumbnails on YouTube: https://support.google.com/youtube/answer/72431?hl=en How to reorganize Instagram filters: http://www.imore.com/how-hide-and-rearrange-instagram-filters How to search for hashtags on Instagram: https://help.instagram.com/351460621611097 Tagboard is a great site for hashtags across platforms https://tagboard.com/artofsocial/search For more social media power tips, please read The Art of Social Media. http://artof.social/

Social Media Secrets

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You can read the whole article on LinkedIn here: https://www.linkedin.com/pulse/my-first-90-days-suck-up-right-people-guy-kawasaki There are two components to getting off to a great start on a new job: what to avoid and what to accomplish. This post explains both components. First, there are four ways to blow it. They form the acronym LAST: Lazy people show up for work on time or late. Hardworking people show up early. Lazy people leave on time or early. Hardworking people leave late. Arrogant people believe that they know what to do, how the company should operate, and what’s wrong with management. These kinds of people are called “90-day wonders” because they think they know everything after 90 days. Stupid people do stupid things like cutting corners, cheating, and making uniformed decisions. (The combination of arrogance and stupidity is supremely ironic and common.) Tacky people do dishonest, racist, sexist, sexual, or ageist things. They appear at functions in an inebriated state, and they spread rumors. They do creepy or inappropriate things because they are untrained, stupid, or insecure.

The Art of the Start—How to Kick Start your New Job #First90

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LinkedIn is the unsung hero of social-media platforms because it added social features long after places such as Facebook, Twitter, and Google+. However, for people seeking a professionally oriented and serious environment, it has become a power platform. I’ve been trying many techniques for more than a year, and I’d like to share some of my best LinkedIn tips for the art of tapping the social-media power of LinkedIn. More about The Art of Social Media: Power Tips for Power Users here: http://artof.social Read the full article on LinkedIn here: http://linkd.in/1zj5Dvc Pin it for later: http://www.pinterest.com/pin/197736239865016267/

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People love the notion of the sole innovator, but this notion is wrong. Successful companies are usually started, and become successful, with the contributions of at least two people. Yin and yang, maker and seller, dreamer and pragmatist — call it what you will. After the fact, people may recognize one founder as the innovator, but it takes a team to make a new venture work. Derek Sivers, the co-founder of CD Baby, said it best: “The first follower is what transforms the lone nut into a leader.” In some instances the first follower is the first customer, but most often the first follower is the second employee of a company — that is, the co-founder. There are few factors that can make a company more successful, fun, and epic than an awesome co-founder. There are few factors that can make a company more unsuccessful, aggravating, and pathetic than an incompetent, lazy, or dishonest co-founder. This SlideShare explains the art of the picking a co-founder and is part of the LinkedIn Influencer series for #mystartupstory. Photo credit: https://www.flickr.com/photos/jrmllvr/

The Art of Picking a Co-founder

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In the old days, the only way for writers to publish a book was through a publisher. This meant finding an agent, pitching editors, and hoping that one of them likes it. Then writers would lose control of their books because the editor and publisher would oversee content, interior design, cover design, sales, and marketing. And this describes what the lucky few writers experienced. Most writers were simply rejected or ignored, and they never published a book. I'm going to show you how you can write a book and publish it. Are you ready to get started?

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In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. Guy Kawasaki presents eight salient tips in The Art of Branding that will give your brand the attention it deserves. Read the full article on LinkedIn: http://linkd.in/1iWCXgB Create your own SlideShare presentations in Canva: https://www.canva.com/

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People think that innovation happens by sitting around with your buddies and letting magical ideas pop into your head. Or, your customers tell you exactly what they need, and you just have to build it. Dream on. Innovation is a hard, messy process with no shortcuts. It starts with making something that you’d like to use and that might make people’s lives better. Then you have to get the word out that your product or service exists. Follow #VirginDisruptors to join the conversation with Richard Branson and Guy Kawasaki as they talk about whether entrepreneurs have lost the will to innovate. The Live Google+ Hangout with Richard Branson will be live streamed on Friday, May 9 at 9:30 am PT/12:30 pm PT with a live audience as well. It’s sure to generate a thoughtful conversation and innovative thinking. RSVP on the Google+ event to get a reminder. http://bit.ly/1mgP0b6

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Semper Social

1. Semper Social How to Enchant People With Social Media Guy Kawasaki guy@alltop.com

2. Pillars

3. 1 Always be likable

4. 2 Always be trustworthy

5. 2 Always be trustworthy

6. 2 Always be trustworthy

7. 3 Always be DICEE

8. 3 Always be DICEE Deep

9. 3 Always be DICEE Deep Intelligent

10. 3 Always be DICEE Deep Intelligent Complete

11. 3 Always be DICEE Deep Intelligent Complete Empowering

12. 3 Always be DICEE Deep Intelligent Complete Empowering Elegant

13. Email

14. 4 Always be answering

15. 4 Fast Always be answering

16. 4 Fast Always be answering Flat

17. 4 Fast Always be answering Flat Frequent

18. Twitter

19. 5 Always be linking

20. StumbleUpon

21.

22.

23. 6 Always be monitoring

24. Hibari

25.

26. Facebook

27. 7 Always be photographing

28. 7a Always be cropping

29. 8 Always be commenting

30. Everywhere

31. 9 Always be thanking

32. 10 Always be disclosing

33. 11 Always be repeating

34. 12 Always be restraining

35. + Always be grinding Mike Rowe, Dirty Jobs

36.

37. Buy Enchantment, Get PresentationZen Free guykawasaki.com/enchantment/enchantzen/

38. “Resisting you is futile!” guykawasaki.com/enchantment/cover/

39. PDF from Gina@garage.com

40. PDF from Gina@garage.com Slides by AnaFxFz.com

41. PDF from Gina@garage.com Slides by AnaFxFz.com Text “mac” to 44133

42. Want to learn more from Guy Kawasaki  and other markeAng experts? Boston Image Courtesy of Werner Kunz on Flickr September 14 – 16, 2011 Sheraton Hotel | Boston, MA Early Bird RegistraAon! hCp://bit.ly/hugs2011

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