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Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
In 2012, there were 14 billion instances of pirated content online – movies & TV shows
If cable operators drop TV service, charging only for broadband, channel
owners would have to sell directly to the public or through Web outlets.
Netflix has 29 million paying subscribers and Aereo lets users watch
broadcast channels via the Internet. If cable companies lose content,
they can still charge for Internet access. What about satellite TV
providers like Direct TV and Dish Network that do not offer broadband?
Google is expanding its ultra fast Internet offering, Google Fiber. But
Google is a threat in another way, Chromecast will give it data about
users viewing habits, which it will sell to advertisers.
Netflix has as many subscribers as Time Warner Cable and its stock
increased 25% in one day. In the last 12 months, paid TV has lost nearly
1 million subscribers.
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Digital Camera Sales Down 41%
Smartphone sales up 47%
Quality vs Convenience
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
HOUSTON??
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Agent spend with NAR & Zillow
•
•
•
•
•

Lead Response
Agent Ratings
Transaction Tracking Tools
Home Values
Mobile
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
300,000 Ratings
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Deal Room (TM) Used by 100% of REDFIN Agents
Consumers may view their transactions
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
•
•
•
•
•

Lead Response
Agent Ratings
Transaction Tracking Tools
Home Values
Mobile
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
3,966 Agents Survey Clients 4.94/5.00
Total Surveys Sent to Clients 137,370 (54% Response)
• 71 Firms – 6,248 agents
• 43,275 transactions in the past 12 months
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
MyHomeFinder
349,895 Registered Users
5,303,751

Save Searches

290,834

Bookmarks

313,469

Email Notifications

30,000/Day
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Please indicate which of the following programs
and services offered by the Houston Association
of REALTORS you use or benefit from.
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Geography :
Universe :

Home and Work

Time Period :

July 2013

Target :

Key Measures
Real Estate [Undup.]

United States

Total Audience
Real Estate
[Undup.]
9/5/2013

Media :
Date :
©2013 comScore, Inc

Media

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30

Total Internet : Total Audience
Real Estate
ZILLOW.COM
TRULIA.COM
REALTOR.COM
ForRent.com & Homes.com Network
MSN Real Estate
Apartments.com Sites
Coldwell Banker
APARTMENTQUEST.COM
LoopNet Sites
AOL Real Estate
Century 21 International
UHAUL.COM
REDFIN.COM
Internet Brands Real Estate
NCI Interactive
MYNEWPLACE.COM
ZIPREALTY.COM
RE/MAX, LLC.
Vertical Brands
CURBED.COM
MOVOTO.COM
FORSALEBYOWNER.COM
MLXCHANGE.COM
HOMEFINDER.COM
HOMESNAP.COM
CONNECTWITHLIFE.COM
KW.COM
WEICHERT.COM
HAR.COM
BLOCKSHOPPER.COM

Total Unique
Visitors (000)

225,359
72,727
24,560
15,930
12,987
7,481
5,007
3,679
3,544
2,877
2,594
2,309
2,224
2,165
1,954
1,634
1,424
1,408
1,375
1,226
1,163
936
920
848
837
825
797
740
727
725
689
638

Total Minutes
(MM)

435,542
3,111
521
298
307
85
42
32
50
3
49
7
22
49
32
11
8
5
17
11
5
13
8
2
36
6
2
1
6
7
19
2

Total Pages
Viewed (MM)

611,016
3,559
441
324
372
97
84
34
54
7
74
9
18
64
29
14
14
7
21
13
7
11
14
4
62
10
2
1
12
9
51
2

Total Visits (000)

17,199,505
356,840
105,856
50,736
40,454
13,620
39,746
8,292
8,876
6,988
7,136
3,768
4,607
4,403
6,516
3,688
3,530
2,178
3,483
2,005
1,727
2,606
1,672
1,125
4,374
1,336
1,103
827
1,903
1,147
2,600
770

Average Minutes Average Visits
per Visit
per Visitor

25.3
8.7
4.9
5.9
7.6
6.2
1.1
3.8
5.6
0.5
6.9
1.9
4.7
11.2
4.9
2.9
2.3
2.3
4.8
5.5
2.7
5.0
4.7
2.2
8.1
4.6
2.1
0.8
3.3
5.8
7.2
2.1

76.3
4.9
4.3
3.2
3.1
1.8
7.9
2.3
2.5
2.4
2.8
1.6
2.1
2.0
3.3
2.3
2.5
1.5
2.5
1.6
1.5
2.8
1.8
1.3
5.2
1.6
1.4
1.1
2.6
1.6
3.8
1.2
Top Texas Websites
Hitwise Data
Top 10 Websites in Business and Finance - Real Estate ranked by Visits from
Texas
4 Rolling weeks ending September 29, 2012
Websites

Visits %

1

HAR.com

9.29%

2

Yahoo! Homes

7.82%

3

Trulia.com

7.33%

4

Zillow

6.16%

5

Realtor.com

5.31%

6

Homes.com

3.07%

7

AOL Real Estate

1.68%

8

Apartment Guide

1.58%

9

MSN Real Estate

1.49%

10 Rent.com

1.47%
Key Measures (Local Market)
Real Estate [Undup.]
Media

1
2
3
4
5
6
7
8
9
10
11
12
13
14

Total Internet : Total Audience
Real Estate
HAR.COM
ZILLOW.COM
REALTOR.COM
TRULIA.COM
ForRent.com & Homes.com Network
LoopNet Sites
Apartments.com Sites
Internet Brands Real Estate
APARTMENTQUEST.COM
UHAUL.COM
NCI Interactive
MYNEWPLACE.COM
ZIPREALTY.COM
UMOVEFREE.COM

HOUSTON,
Geography : TX
Time Period :July 2013
Total
Target :
Audience
Real Estate
Media :
[Undup.]
Date :
9/5/2013
Total Unique Total Minutes Total Pages
Visitors (000)
(MM)
Viewed (MM)
3,091
1,251
384
236
194
170
135
65
55
54
48
40
35
32
19
17

6,550
74
13
4
3
4
2
1
1
0
0
0
0
0
0
0

8,740
97
35
3
3
4
2
1
1
1
0
1
0
0
0
0

Total Visits
(000)
241,909
9,958
1,665
1,121
495
684
279
109
118
125
108
63
92
58
27
49

Average
Minutes per
Visit
27.1
7.4
7.5
3.4
6.4
6.1
6.7
6.0
6.0
2.9
0.3
6.7
1.4
1.6
6.0
7.1

Average
Visits per
Visitor
78.3
8.0
4.3
4.7
2.5
4.0
2.1
1.7
2.1
2.3
2.2
1.6
2.7
1.8
1.4
2.8
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry
Bob Hale from HAR on the Ever-Evolving Real Estate Industry

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Bob Hale from HAR on the Ever-Evolving Real Estate Industry

  • 4. In 2012, there were 14 billion instances of pirated content online – movies & TV shows
  • 5. If cable operators drop TV service, charging only for broadband, channel owners would have to sell directly to the public or through Web outlets.
  • 6. Netflix has 29 million paying subscribers and Aereo lets users watch broadcast channels via the Internet. If cable companies lose content, they can still charge for Internet access. What about satellite TV providers like Direct TV and Dish Network that do not offer broadband? Google is expanding its ultra fast Internet offering, Google Fiber. But Google is a threat in another way, Chromecast will give it data about users viewing habits, which it will sell to advertisers.
  • 7. Netflix has as many subscribers as Time Warner Cable and its stock increased 25% in one day. In the last 12 months, paid TV has lost nearly 1 million subscribers.
  • 10. Digital Camera Sales Down 41% Smartphone sales up 47% Quality vs Convenience
  • 20. Agent spend with NAR & Zillow
  • 27. Deal Room (TM) Used by 100% of REDFIN Agents Consumers may view their transactions
  • 34. 3,966 Agents Survey Clients 4.94/5.00 Total Surveys Sent to Clients 137,370 (54% Response)
  • 35. • 71 Firms – 6,248 agents • 43,275 transactions in the past 12 months
  • 38. MyHomeFinder 349,895 Registered Users 5,303,751 Save Searches 290,834 Bookmarks 313,469 Email Notifications 30,000/Day
  • 41. Please indicate which of the following programs and services offered by the Houston Association of REALTORS you use or benefit from.
  • 43. Geography : Universe : Home and Work Time Period : July 2013 Target : Key Measures Real Estate [Undup.] United States Total Audience Real Estate [Undup.] 9/5/2013 Media : Date : ©2013 comScore, Inc Media 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Total Internet : Total Audience Real Estate ZILLOW.COM TRULIA.COM REALTOR.COM ForRent.com & Homes.com Network MSN Real Estate Apartments.com Sites Coldwell Banker APARTMENTQUEST.COM LoopNet Sites AOL Real Estate Century 21 International UHAUL.COM REDFIN.COM Internet Brands Real Estate NCI Interactive MYNEWPLACE.COM ZIPREALTY.COM RE/MAX, LLC. Vertical Brands CURBED.COM MOVOTO.COM FORSALEBYOWNER.COM MLXCHANGE.COM HOMEFINDER.COM HOMESNAP.COM CONNECTWITHLIFE.COM KW.COM WEICHERT.COM HAR.COM BLOCKSHOPPER.COM Total Unique Visitors (000) 225,359 72,727 24,560 15,930 12,987 7,481 5,007 3,679 3,544 2,877 2,594 2,309 2,224 2,165 1,954 1,634 1,424 1,408 1,375 1,226 1,163 936 920 848 837 825 797 740 727 725 689 638 Total Minutes (MM) 435,542 3,111 521 298 307 85 42 32 50 3 49 7 22 49 32 11 8 5 17 11 5 13 8 2 36 6 2 1 6 7 19 2 Total Pages Viewed (MM) 611,016 3,559 441 324 372 97 84 34 54 7 74 9 18 64 29 14 14 7 21 13 7 11 14 4 62 10 2 1 12 9 51 2 Total Visits (000) 17,199,505 356,840 105,856 50,736 40,454 13,620 39,746 8,292 8,876 6,988 7,136 3,768 4,607 4,403 6,516 3,688 3,530 2,178 3,483 2,005 1,727 2,606 1,672 1,125 4,374 1,336 1,103 827 1,903 1,147 2,600 770 Average Minutes Average Visits per Visit per Visitor 25.3 8.7 4.9 5.9 7.6 6.2 1.1 3.8 5.6 0.5 6.9 1.9 4.7 11.2 4.9 2.9 2.3 2.3 4.8 5.5 2.7 5.0 4.7 2.2 8.1 4.6 2.1 0.8 3.3 5.8 7.2 2.1 76.3 4.9 4.3 3.2 3.1 1.8 7.9 2.3 2.5 2.4 2.8 1.6 2.1 2.0 3.3 2.3 2.5 1.5 2.5 1.6 1.5 2.8 1.8 1.3 5.2 1.6 1.4 1.1 2.6 1.6 3.8 1.2
  • 44. Top Texas Websites Hitwise Data Top 10 Websites in Business and Finance - Real Estate ranked by Visits from Texas 4 Rolling weeks ending September 29, 2012 Websites Visits % 1 HAR.com 9.29% 2 Yahoo! Homes 7.82% 3 Trulia.com 7.33% 4 Zillow 6.16% 5 Realtor.com 5.31% 6 Homes.com 3.07% 7 AOL Real Estate 1.68% 8 Apartment Guide 1.58% 9 MSN Real Estate 1.49% 10 Rent.com 1.47%
  • 45. Key Measures (Local Market) Real Estate [Undup.] Media 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Total Internet : Total Audience Real Estate HAR.COM ZILLOW.COM REALTOR.COM TRULIA.COM ForRent.com & Homes.com Network LoopNet Sites Apartments.com Sites Internet Brands Real Estate APARTMENTQUEST.COM UHAUL.COM NCI Interactive MYNEWPLACE.COM ZIPREALTY.COM UMOVEFREE.COM HOUSTON, Geography : TX Time Period :July 2013 Total Target : Audience Real Estate Media : [Undup.] Date : 9/5/2013 Total Unique Total Minutes Total Pages Visitors (000) (MM) Viewed (MM) 3,091 1,251 384 236 194 170 135 65 55 54 48 40 35 32 19 17 6,550 74 13 4 3 4 2 1 1 0 0 0 0 0 0 0 8,740 97 35 3 3 4 2 1 1 1 0 1 0 0 0 0 Total Visits (000) 241,909 9,958 1,665 1,121 495 684 279 109 118 125 108 63 92 58 27 49 Average Minutes per Visit 27.1 7.4 7.5 3.4 6.4 6.1 6.7 6.0 6.0 2.9 0.3 6.7 1.4 1.6 6.0 7.1 Average Visits per Visitor 78.3 8.0 4.3 4.7 2.5 4.0 2.1 1.7 2.1 2.3 2.2 1.6 2.7 1.8 1.4 2.8