3. WHAT COMPANY IS ABOUT ?
• Garmin ltd. Also known as Garmin is company which is
professionally involved into making Global positioning system
(GPS) devices .
• It is a technological company.
• Garmin Ltd. Also known as Garmin is the American multinational
technological company. It is the company which is professionalized or
having a good qualification in GPS technology for automotive ,aviation
,marine ,outdoor, and sports activities etc.
• It was founded by Gary Burrell and Min Kao.
• Current CEO of Garmin is Clifton Pemble.
• Net worth of the company is $25.9B ,on December 13,2021.
• Headquarters of Garmin is in Olathe, Kansas, United States.
• Year of establishment of company is October 1989 (US)
It was entered into Indian market around MAY 2012
5. PRODUCTS OR SERVICES OFFERED BY
• Some of the best products offered by Garmin are as follows
1. MARINE GPS
2. HANDHELD GPS
3. PDA (PERSONAL DIGITAL ASSISTANT)
4. DOG TRACKING
6. PERSONAL TRAINERS
7.AVIONICS ( ELECTRONIC EQUIPMENT FITTED IN AIRCRAFT)
8.WRISTWEAR ( FORERUNNER,FENIX,VENU)
6. • SOME OF THE BEST SERVICES OFFERED BY GARMIN LTD. ARE AS
1.GLOBAL POSITIONING SYSTEM- It is the only and one of the
smartest or best service provided by Garmin and it works
anywhere , in any corner of the world as it has specialised
products as handheld GPS which has a very good battery life and
directly communicates with Sattelite to know our positions.
2. SPORTS SPONSORSHIP- Garmin provides sports sponsorship to
some of the clubs or teams like :
I – ENGLISH PREMIER LEAGUE FOOTBALL CLUB
II- CYCLING TEAM GARMIN- CHIPOTLE P/B H30
7. SWOT ANALYSIS OF GARMIN LTD.
1.efficient after sales service
2. cheap labour implies operating cost is low
3. ISO certified products and aviation products have FAA
4. grasping the GPS technology
1.they undergo low sales cycle
2.potentially limitng sales to certain clients
8. • OPPORTUNITIES
1. for brand visibility they should do proper marketing
2. invest or capitalize in their own app. Garmin should have
their own GPS map like google maps or apple maps etc.
1. entering of new wristwears like APPLE INC. , SAMSUNG, FITBIT
2. risk of market saturation of GPS devices
9. FUTURE GOAL AND SCOPE
• Sports activites and fitness is emerging day by day so Garmin is
introducing a very good GPS system which has good battery life
and can work effectively for that they have concept of solar
energy or body energy .
• In solar energy watches and GPS are charged by sun' s energy
and body energy concept is very good in the market , where
our body energy or heat is converted to the battery of wrist
wear or GPS .
10. FACTS ABOUT GARMIN
• GARMIN IS THE ONLY WATCH WHICH HAVE COMBINATION AS SPORTS TRACKER + SMARTWATCH =
SMART FITNESS TRACKER
• GARMIN LTD. IS ALSO KNOWN AS PRONAV. WHICH MEANS PROFESSIONAL NAVIGATION
• GARMIN WAS NAMED BY THEIR FOUNDER'S FIRST 3 LETTERS NAMELY GARY AND MIN = GARMIN
• THEY HAVE TAGLINE OR SLOGAN -
' YOU WILL BE LOST WITHOUT IT '
• THEY HAVE VERY UNIQUE FEATURE IN THE WRISTWEAR NAMELY BODY BATTERY WHICH SHOWS THAT
IF WE ARE ACTIVE,TIRED OR NEED TO REST ETC.
• GARMIN PROVIDES MORE FEATURES IN THE SAME PRICE OF APPLE
• THEY HAVE VERY GOOD BATTERY LIFE EXTENDING FOR ABOUT 19 DAYS ( WITH FITNESS AND HEART
11. • MY OPINION ABOUT GARMIN
GARMIN IS THE VERY BEST FITNESS TRACKER BRAND FOR REAL
FITNESS ENTHUSIASTS .
• THEY CAN BEAT APPLE INC. AND FITBIT VERY EASILY IF THEY DO
HIGH LEVEL OF MARKETING IN INDIA
• IF YOU WANT TO GO FOR REAL STATUS AND FITNESS
ENTHUSIASM , GO FOR GARMIN RATHER THAN APPLE