1. Personal Information In Internet
Assignment IV
Nadine Morper
Social Media in Marketing
MAR8PO067-2

2. What is “personal information”?
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name, address, phone number, email address
nationality, race, origin
religious and political beliefs
age, sex, marital status, family status, sexual
orientation
• finger prints, blood type, health care
history, disabilities
• educational, criminal, employment history
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3. why is personal information online
risky?
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employers will check your online profile
danger of cybermobbing
danger of stealing of identities
the internet will never forget
– published data is available for everybody all over
the world and saved forever in the cache
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4. Special elements and uses of personal
information
• information is collected via
intercourse, interaction, when you use services or
products and even when you browse on the website
• information is used to
– deliver, provide and repair products or services
– save customers billig records, home address and maintain
customer accounts (customer relationship management)
– contact you about current offers, promotions or new
products
– build up a company‘s network
– do research on customer behaviour, preferences and
marketing strategies
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5. how to avoid this risk and threat
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think before you share
limit the information you share
use strong passwords
limit spam emails
protect your computer with anti-spyware
software and anti-virus programms
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6. special tipps for avoiding risks when
using Facebook
• use strong password you use nowhere else
• do not upload embarrassing or privat content
• do not publish personal information like address
or phone number
• do not add strangers as friends
• limit who can post to your timeline
• check Facebook‘s security settings regularly
• prevent apps from having access to your
information
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7. Sources
• https://www.verizon.com/about/privacy
• http://www.businessdictionary.com/definition/p
ersonal-information.html
• http://www.saferinternet.at/datenschutz/
• http://www.klicksafe.de/themen/datenschutz/gr
undlagenwissen/
• Witt, Bernhard: Datenschutz kompakt und
verständlich: Eine praxisorientierte Einführung:
Eine praxisorientierte Einführung und OnlineService
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