Media Kit uploaded 04.17.13. MFX v.4.2. MundoFOX is the new Spanish language TV station serving Next Generation Latinos in the U.S. MundoFOX fills the gap in Latino programming providing American quality television with Latino attitude! MundoFOX Chicago serves the entire Chicago DMA and is the fastest growing station in the market! For more information about MundoFOX Chicago contact Evan Gordon, Director of Sales at 312.953.5910 / egordon@mundofox13.com.

1. CHICAGO

4. 14

5. Programming

6. MundoFOX Program Schedule Effective 4/1/13MundoFOX Program Schedule Effective 4/1/13MundoFOX Program Schedule Effective 4/1/13MundoFOX Program Schedule Effective 4/1/13MundoFOX Program Schedule Effective 4/1/13MundoFOX Program Schedule Effective 4/1/13MundoFOX Program Schedule Effective 4/1/13
CST MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY CST
9:00 AM
HASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPARE
ZULA PATROL
¿YA
LLEGAMOS?
AVENTURAS
MUNDIALES
9:00 AM
9:30 AM
HASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPARE
ZULA PATROL
¿YA
LLEGAMOS?
AVENTURAS
MUNDIALES
9:30 AM
10:00 AM
LA HIJA DEL MARIACHILA HIJA DEL MARIACHILA HIJA DEL MARIACHILA HIJA DEL MARIACHILA HIJA DEL MARIACHI
ZULA PATROL
IGGY
ARBUCKLE
10:00 AM
10:30 AM
LA HIJA DEL MARIACHILA HIJA DEL MARIACHILA HIJA DEL MARIACHILA HIJA DEL MARIACHILA HIJA DEL MARIACHI
ZULA PATROL
IGGY
ARBUCKLE 10:30 AM
11:00 AM
MERLINA MUJER DIVINAMERLINA MUJER DIVINAMERLINA MUJER DIVINAMERLINA MUJER DIVINAMERLINA MUJER DIVINA
CINE MUNDOFOXCINE MUNDOFOX
11:00 AM
11:30 AM
MERLINA MUJER DIVINAMERLINA MUJER DIVINAMERLINA MUJER DIVINAMERLINA MUJER DIVINAMERLINA MUJER DIVINA
CINE MUNDOFOXCINE MUNDOFOX 11:30 AM
12:00 PM
ESCALERA AL CIELOESCALERA AL CIELOESCALERA AL CIELOESCALERA AL CIELOESCALERA AL CIELO
CINE MUNDOFOXCINE MUNDOFOX
12:00 PM
12:30 PM
ESCALERA AL CIELOESCALERA AL CIELOESCALERA AL CIELOESCALERA AL CIELOESCALERA AL CIELO
CINE MUNDOFOXCINE MUNDOFOX
12:30 PM
1:00 PM
AMO DE CASAAMO DE CASAAMO DE CASAAMO DE CASAAMO DE CASA
EL CAPO LOS 3 CAINES
1:00 PM
1:30 PM
AMO DE CASAAMO DE CASAAMO DE CASAAMO DE CASAAMO DE CASA
EL CAPO LOS 3 CAINES
1:30 PM
2:00 PM
ALLÁ TE ESPEROALLÁ TE ESPEROALLÁ TE ESPEROALLÁ TE ESPEROALLÁ TE ESPERO
EL CAPO LOS 3 CAINES
2:00 PM
2:30 PM
ALLÁ TE ESPEROALLÁ TE ESPEROALLÁ TE ESPEROALLÁ TE ESPEROALLÁ TE ESPERO
EL CAPO LOS 3 CAINES
2:30 PM
3:00 PM
A MANO LIMPIAA MANO LIMPIAA MANO LIMPIAA MANO LIMPIAA MANO LIMPIA EL CAPO LOS 3 CAINES
3:00 PM
3:30 PM
A MANO LIMPIAA MANO LIMPIAA MANO LIMPIAA MANO LIMPIAA MANO LIMPIA EL CAPO LOS 3 CAINES
3:30 PM
4:00 PM MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!
EL CAPO LOS 3 CAINES
4:00 PM
4:30 PM NOTICIAS MUNDOFOXNOTICIAS MUNDOFOXNOTICIAS MUNDOFOXNOTICIAS MUNDOFOXNOTICIAS MUNDOFOX
EL CAPO LOS 3 CAINES
4:30 PM
5:00 PM
YO SOY BETTY LA FEAYO SOY BETTY LA FEAYO SOY BETTY LA FEAYO SOY BETTY LA FEAYO SOY BETTY LA FEA
EL CAPO LOS 3 CAINES
5:00 PM
5:30 PM
YO SOY BETTY LA FEAYO SOY BETTY LA FEAYO SOY BETTY LA FEAYO SOY BETTY LA FEAYO SOY BETTY LA FEA
EL CAPO LOS 3 CAINES
5:30 PM
6:00 PM
MINUTO PARA GANARMINUTO PARA GANARMINUTO PARA GANARMINUTO PARA GANARMINUTO PARA GANAR
CINE MUNDOFOXCINE MUNDOFOX
6:00 PM
6:30 PM
MINUTO PARA GANARMINUTO PARA GANARMINUTO PARA GANARMINUTO PARA GANARMINUTO PARA GANAR
CINE MUNDOFOXCINE MUNDOFOX
6:30 PM
7:00 PM
ATRÉVETE A CANTARATRÉVETE A CANTARATRÉVETE A CANTARATRÉVETE A CANTARATRÉVETE A CANTAR
CINE MUNDOFOXCINE MUNDOFOX
7:00 PM
7:30 PM
ATRÉVETE A CANTARATRÉVETE A CANTARATRÉVETE A CANTARATRÉVETE A CANTARATRÉVETE A CANTAR
CINE MUNDOFOXCINE MUNDOFOX
7:30 PM
8:00 PM
LOS 3 CAINESLOS 3 CAINESLOS 3 CAINESLOS 3 CAINESLOS 3 CAINES
INCREÍBLE PERO
REAL
UFC CLASSIC
8:00 PM
8:30 PM
LOS 3 CAINESLOS 3 CAINESLOS 3 CAINESLOS 3 CAINESLOS 3 CAINES
INCREÍBLE PERO
REAL
UFC CLASSIC
8:30 PM
9:00 PM MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!
INCREÍBLE PERO
REAL
UFC CLASSIC
9:00 PM
9:30 PM NOTICIAS MUNDOFOXNOTICIAS MUNDOFOXNOTICIAS MUNDOFOXNOTICIAS MUNDOFOXNOTICIAS MUNDOFOX
INCREÍBLE PERO
REAL
UFC CLASSIC
9:30 PM
10:00 PM
TRES MILAGROSTRES MILAGROSTRES MILAGROSTRES MILAGROSTRES MILAGROS KDABRA LYNCH
10:00 PM
10:30 PM
TRES MILAGROSTRES MILAGROSTRES MILAGROSTRES MILAGROSTRES MILAGROS KDABRA LYNCH
10:30 PM
11:00 PM
EL CAPOEL CAPOEL CAPOEL CAPOEL CAPO MENTES EN
SHOCK
A MANO
LIMPIA
11:00 PM
11:30 PM
EL CAPOEL CAPOEL CAPOEL CAPOEL CAPO MENTES EN
SHOCK
A MANO
LIMPIA 11:30 PM

7. News
11

8. Show Type: Telenovela
“The pretty ones envy the luck of the
ugly ones”, says the famous Spanish-
language phrase. That’s exactly what
Ugly Betty is about. Beatriz Pinzon is not
sexy, she’s not graceful, and she’s
definitively not elegant. She’s actually
very awkward, but her brilliant brain
does more for her than any pair of
heels can do for a pair of legs. The
beautiful, intimidating models, and the
daily dose of rejection she suffers at
ECOMODA, do not get in the way of
this ugly duckling who, against all
odds, captures the heart of friends
and the love of her life, resulting in the
transformation of a lifetime.
Synopsis:
Program: Yo Soy Betty La Fea

9. Show Type: Series
Synopsis: “El Capo” is the story of Pedro
Pablo León Jaramillo, a man
who by necessity, chance and
ambition becomes the richest
and most wanted drug trafficker
in his country. Jaramillo is the
most strategic, fascinating and
mysterious drug lord of all time,
but he has inadvertently
trapped himself in a web of
betrayals, hate and love affairs
far too large for him to control
Program: El Capo

10. UFC

11. Program: Kdabra 2
Show Type: Series
Synopsis:The breakthrough US-style series,
starring Mexico’s top star Christopher
Von Uckerman (Luca), will deliver
nothing less than it did in its first season:
pure magic. Luca returns with the
mission to find out his origins, and in his
search, we will be mesmerized by the
drama, mystery and spiritualism that
surrounds him.
This Spanish-language original drama
is a record breaking Fox series that is
s u r e t o c o n t i n u e d e l i v e r i n g
entertainment of magical proportions.

12. Program: Lynch
Show Type: Series
Synopsis: Dark humor, bizarre situations,
and an irreverent look on life and
death. Lynch is the series for
those who believe they need
m o n e y , l o v e , o r d e a t h .
Resurrection services, accidental
or natural death staging, unique
funerals, burial videos, and a new
identity abroad are just some of
the services one can find in this
unique funeral home that is sure
to leave the audience thinking
about the life they have now, or
their next one.

13. The Chicago Hispanic Market

14. Chicago’s Hispanic Population
Over 2 million Hispanics call Chicago
home.
21.1 % or one of every five people in
Chicago is Latino.
Chicago’s Hispanic population makes up
3.9% of the U.S. Hispanic population.
Source: U.S. Census

15. Hispanic Acculturation Levels
Source: Nielsen Targeting
Least Acculturated
Mostly foreign born, with a high percentage of adults with
no High School education. They speak only Spanish at home
and have a high percentage who rent housing.
Bi-Cultural
Foreign born or US born with parents born outside of the US,
they speak both English and Spanish. This group is
concentrated in the middle income ranges and typically
has at least some High School education.
Most Acculturated
High percentage 2nd and 3rd+ generation Hispanics. They
tend to have a higher level of education and are
predominantly English speaking.
Nearly 80% of Chicago’s Hispanic
population is bicultural or most
acculturated.

16. Chicago Hispanic Population Trend
0
1,000,000
2,000,000
3,000,000
4,000,000
841,787
1,416,584
2,003,631
3,504,659
1990 2000 2012 2040
Source: U.S. Census Bureau; Chicago Metropolitan Agency for Planning.

17. Hispanic Market Age Groups
Source: U.S. Census, 2011 American Community Survey
35.1% of Chicago Hispanics are under 18 and
account for 29.8% of Chicago’s total persons
under 18.
0
0
0
0
0
10.18%
19.50%
16.84% 17.31%
15.25%
10.42%
6.11%
4.38%
Under 5 5-14 15-24 25-34 35-44 45-54 55-64 65+

18. Fun Facts
Chicago’s Hispanic population would make it the 17th
largest city in Latin America.
Chicago’s Hispanic population would make it the 30th
largest metropolitan area in the United States--larger
than the general market population of Las Vegas.
Chicago’s Hispanic population would make it the 5th
Largest metropolitan area in Mexico and Chicago’s
Mexican population would make it the 8th largest
metropolitan area in Mexico.
Source: Mongobay.com, The Largest Cities in Latin America; U.S. Census, 2011
Population Estimates; World Gazetteer, Metropolitan Areas in the Americas

19. Chicago’s Hispanic households account for 12% of the
DMA’s $51.8 billion dollars (roughly $6.2 billion) in annual
discretionary spending.
From 2006-2012 the adult Hispanic population of Chicago
was the 9th fastest growing market in the country (22%).
86% of 2nd generation Latinos speak either only English or
mostly English.
92.6% of Chicago Hispanic males under 18 and 93.1% of
Chicago Hispanic females under 18 are U.S. born (2nd
generation or higher).
Median age of Chicago Hispanics is 27.1 with males being
26.9 and females 27.2.
Source: Experian Simmons; U.S. Census
More Fun Facts

20. WOCK Coverage Effective April 2013
MundoFOX Chicago may be viewed over the air on
DTV channels 13.1, & 50.2, Comcast channels 178
(HD) & 388 (SD) and AT&T U-Verse 13.

21. Chicago’s Hispanic population is huge and rapidly
growing.
MundoFOX is the ONLY station in the market targeting
the U.S. born Latino.
The U.S. born Latino is better educated and has more
disposable income than their parents.
MundoFOX will fill the gap in U.S. entertainment for this
highly attractive demographic.
MundoFOX Chicago covers the entire Chicago DMA.
Summary