![Hong Kong ,[object Object],Social Media Marketers Survey 2010,[object Object],Feb 10th, 2011,[object Object],Supported by:,[object Object]](https://image.slidesharecdn.com/hkaimsocialmediamarketersurvey2010-110211014347-phpapp01/75/hkaim-social-media-marketer-survey-2010-1-2048.jpg?cb=1668321408)
![Objective and Research Areas,[object Object],Objectives,[object Object],[object Object],Research areas,[object Object],User habits and preferences,[object Object],Use of social media in business; and,[object Object],Perception of social media relative to established media,[object Object]](https://image.slidesharecdn.com/hkaimsocialmediamarketersurvey2010-110211014347-phpapp01/75/hkaim-social-media-marketer-survey-2010-2-2048.jpg?cb=1668321408)
![Methodology,[object Object],[object Object]](https://image.slidesharecdn.com/hkaimsocialmediamarketersurvey2010-110211014347-phpapp01/75/hkaim-social-media-marketer-survey-2010-3-2048.jpg?cb=1668321408)
![Have used social media in the past 6 months Source : Social Media Marketers Survey 2010 ,[object Object]](https://image.slidesharecdn.com/hkaimsocialmediamarketersurvey2010-110211014347-phpapp01/75/hkaim-social-media-marketer-survey-2010-9-2048.jpg?cb=1668321408)
![Respondent snapshots,[object Object],[object Object]](https://image.slidesharecdn.com/hkaimsocialmediamarketersurvey2010-110211014347-phpapp01/75/hkaim-social-media-marketer-survey-2010-10-2048.jpg?cb=1668321408)
![A large portion of respondents come from the service company (37%), and 55% of them are working in large corporation of 100 or more staff, while 34% work in SMEs of less than 50 staff Source : Social Media Marketers Survey 2010 ,[object Object]](https://image.slidesharecdn.com/hkaimsocialmediamarketersurvey2010-110211014347-phpapp01/75/hkaim-social-media-marketer-survey-2010-12-2048.jpg?cb=1668321408)
![Respondent snapshots,[object Object],[object Object]](https://image.slidesharecdn.com/hkaimsocialmediamarketersurvey2010-110211014347-phpapp01/75/hkaim-social-media-marketer-survey-2010-13-2048.jpg?cb=1668321408)
![40% of respondents have more than 5 social media accounts, while rest of them have less than 5 accountsSource : Social Media Marketers Survey 2010 ,[object Object]](https://image.slidesharecdn.com/hkaimsocialmediamarketersurvey2010-110211014347-phpapp01/75/hkaim-social-media-marketer-survey-2010-14-2048.jpg?cb=1668321408)
![Usages and Preferences,[object Object],Have you used social media in past 6 months ? ,[object Object],% of respondents,[object Object],Out of all major social media sites people have used over the past 6 months, the most popular are facebook (98%), followed by YouTube (81%), LinkedIn (49%), Blogs (47%), and Forums (40%),[object Object],People are also keen to use Micro Blogs like Sina Weibo (40%) and Twitter (32%) respectively,[object Object],Source : Social Media Marketers Survey 2010 ,[object Object]](https://image.slidesharecdn.com/hkaimsocialmediamarketersurvey2010-110211014347-phpapp01/75/hkaim-social-media-marketer-survey-2010-15-2048.jpg?cb=1668321408)
Hkaim social media marketer survey 2010
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Hkaim social media marketer survey 2010
- 4. The respondent base was provided and pooled using HKAIM, executive committee and members network
- 5. The sample size was 219
- 7. Aged 18 or above
- 8. Female or male office workers
- 11. They tend to be aged between 26 to 35 (46%), and 36 or older (49%), and mostly work in marketing (40%), or the senior management in their organizations (22%)