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Hkd2 london facebook_jon harvey

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H&K Demystifying Digital
H&K Demystifying Digital
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Stories Worth Sharing Jon Harvey June 2011 jharvey@.com
1 Socialis The Web WebPeople About 2 Build a is Marketing foundation About People 3 Impact You Can Connect with People at Scale
Communication is as old as time
•  10% cheaper •  Premiere lens •  Neck strap Functional Emotional Sharable Brand building = storytelling!
Co-creation of the brand story
Your foundation for storytelling
Your foundation for storytelling
Your foundation for storytelling
Valentine’s Day Campaign 4,000 transactions directly from Facebook Credits promotions 400% increase in log-ins with Facebook credentials 37M friends of fans 2X CTR’s with Sponsored Stories “It was validation that there is a strong convergence happening with commerce, Facebook and social media in general” Chris McCann, President 1-800-Flowers
awareness Awareness Interest interest decision action Decision Recommendation Action
Tell great stories and amplify out to millions of consumers Use engagers to influence and pass on your message Embrace commerce – an essential part of the experience
Thank you jharvey@fb.com (c) 2011 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0

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  • 1. Stories Worth Sharing Jon Harvey June 2011 jharvey@.com
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  • 5. •  10% cheaper •  Premiere lens •  Neck strap Functional Emotional Sharable Brand building = storytelling!
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  • 16. Thank you jharvey@fb.com (c) 2011 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0