Keynote Email In A Downturn

Arthur Middleton Hughes Senior Strategist Using e-mail to survive in a down economy

How to survive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Be prepared to defend your budget ,[object Object]

E-mail’s Role Not Understood ,[object Object],[object Object],[object Object],[object Object]

E-mail Influences all channels

E-mail Offline Sales 4 Times Online

How to survive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Expand your email lists ,[object Object]

Vital: more e-mail subscribers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Determine the value of subscribers .

Multi-Channel Buyers More Valuable JC Penney US Data

What is Acquitention? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Acquitention - Website

Acquitention - POS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rewarding POS Staff and Subscribers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Aquitention – Loyalty Cards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Aquitention – Catalogues

Oakley Sun Glasses ,[object Object],[object Object],[object Object]

Transactions Gain Subscribers ,[object Object]

Look after your loyal customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Look after your loyal customers

Ask them what they want ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Travel and Finance – good with data

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Travel and Finance – good with data

[object Object],[object Object],[object Object],Fine tune your e-mail frequency

Possibly reduce the frequency ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Automate revenue-generating programmes

The Top 5 programme Opportunities Reactivation Birthday/ Anniversary Welcome Sequence Click Targeting

Abandoned Cart ,[object Object],[object Object]

Welcome Sequence programme ,[object Object],[object Object]

Birthday and Anniversary programme ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Direct Mail Support

Reactivation programme ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Transactions: your most powerful e-mails ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Microsoft Blows an Opportunity Why don’t you make a note of this easy-to- remember number So you can enter it here! And read this easy number over the phone to them here!

[object Object],[object Object],[object Object],[object Object],Test your programmes for good measure

[object Object],[object Object],[object Object],[object Object],[object Object],Test your programmes for good measure

Summary: Prosper in the recession ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some bedtime reading . . . ,[object Object],[object Object]

Keynote Email In A Downturn

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Keynote Email In A Downturn