To reduce power consumption and curb costs, it is important that you eliminate provisioning of cooling resources and increase efficiency of power distribution systems in your data center. HP Critical Facilities Energy Services can help you achieve these goals. These services—as part of HP Data Center Consulting Services—are designed to give you speed, cost effectiveness, and convenience; and help you better utilize and manage energy in terms of capacity and costs.

1. Brochure
Reduce
data center
energy
HP Critical Facilities Energy Services

2. Brochure | HP Critical Facilities Energy Services
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Is your data center “carbon conscious”?
In a bid to succeed in today’s unforgiving, competitive business climate, you are constantly
realigning your technology infrastructure. When your computing demands exceed the capacity
of your existing infrastructure, you probably do what most businesses do: add compute,
storage, and networking gear to your data center without a clear roadmap to achieve the
highest compute efficiency while using the lowest energy.
But, adding equipment can mean adding to data center energy inefficiencies—skyrocketing
energy costs, inefficient or over cooling, and limited power availability. While on one hand, with
every new addition, you can potentially gain more efficiency and better performance, but on the
other, your electrical use density increases, further aggravated by typical sub-optimal server
utilization. The consequences on your business are obvious—increased energy consumption,
soaring energy bills, and possible carbon reporting headaches.
Rising energy costs and increased consumption can impact your business in other ways as well.
Power and cooling deficiencies can hurt your business from possible server, system, or full data
center failure; inability to add IT capacity (resulting in a failure to support business growth); loss
of revenue; and lower customer satisfaction.
And then there is the mounting pressure to do the right thing—operate in an environmentally
sustainable manner. You need to be environmentally responsible by reducing energy
consumption, which will result in lower greenhouse gas emissions and water use attributable to
the cooling and power systems.
All of this has pushed your data center to a tipping point. The good news is that there is
significant potential for energy-efficiency improvements in the data center. And there are
energy-efficient strategies that do not compromise data center availability, performance, or
security. All you need is the appropriate knowledge, expertise, and experience to analyze, plan,
and implement energy use improvement measures—and that is where HP Critical Facilities
Energy Services becomes vital to your business.

3. 3
HP Critical Facilities Energy Services: “Green” by design
To reduce power consumption and curb costs, it is important that you eliminate provisioning
of cooling resources and increase efficiency of power distribution systems in your data center.
HP Critical Facilities Energy Services can help you achieve these goals. These services—as part
of HP Data Center Consulting Services—are designed to give you speed, cost effectiveness, and
convenience; and help you better utilize and manage energy in terms of capacity and costs.
The Critical Facilities Energy Services portfolio includes a comprehensive list of services:
Facility and technology assessment services
Through this suite of consultative services, we examine your engineered facility
infrastructure in context to your specific business drivers. Collectively, these services
provide a holistic assessment of your building and technology, and the effectiveness and
capacity of your technology to meet your current and future needs. These services include the
following methodologies and scope:
• HP Thermal Quick and Comprehensive Assessment services—power and cooling analysis
A power and cooling analysis or thermal assessment includes multiple components. This
assessment is typically used when you’re finding it difficult to keep pace with the apparent
increase in your cooling requirements due to growth in computing demands. Power and
cooling analyses can also be useful when you cannot identify power capacity gain for
increased server density—for example, you might be overprovisioning cooling to eliminate
hot spots and cover the risk of failure. At a more granular level, power and cooling analysis can
help answer the following questions:
––What is the thermal risk and break point of equipment loading?
––Which parts of the data center can handle higher cooling and power requirements, and which
parts are not capable of accepting increased thermal and electrical load?
––What is the most efficient placement for the HP BladeSystem servers and storage systems
that enhances expansion and future flexibility and lowers risks of downtime?
––What should the raised-floor strategy be, and what are the possible areas for
tactical improvements?
––Are the cooling systems and equipment providing the best reliability and cooling capability,
reducing hotspots and unwanted mixing and recirculation of hot air?
––Are there any potentially significant issues that could cause diminished compute capability or
an outage?
––What is the range of recommended operational power densities (W/m2), and the
corresponding levels of cooling redundancy?
• HP Energy Efficiency Analysis
This wide-reaching energy efficiency analysis provides a comprehensive study of your
energy-efficiency strategy. Typically, this analysis can:
––Compare your data center to industry usage and best practices KPIs such as power usage
effectiveness (PUE), carbon usage effectiveness (CUE), and water usage effectiveness (WUE).
Our database of actual measured PUE data spans market sector, geographic location size,
and reliability level.
––Identify mechanical and electrical (M&E) sources of inefficiency that lead to
higher-than-needed energy consumption.
––Recognize air management techniques in your data center and benchmark against current
industry best practices and air management metrics.
––Identify operational or maintenance practices that reduce energy efficiency.
––Provide detailed recommendations on ways to improve energy efficiency, in addition to local
incentives, tailored specifically to your data center. Included with the recommendations
are detailed descriptions of financial and cost-benefit analyses, identifying
rough-order-of-magnitude capital expenditures required to implement the recommendation
and annual energy consumption savings attributable to the recommendation.
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• Computational fluid dynamics (CFD) analysis
This analysis uses sophisticated tools and techniques to understand the unique thermal
conditions in each data center—predicting the temperature, airflow, and pressure behavior
of a data center. With this knowledge, you can understand how the airflow and pressure
differential patterns impact performance and energy consumption. As an example, using
numerical modeling, the CFD analysis demonstrates the outcome of:
––The usage of high-density racks mixed with low-density racks
––Poor infrastructure management practices
––AC failure or shutdown for scheduled maintenance
––Benefits from specific projects such as aisle containment
• Thermal Zone Mapping
Understanding the influence that computer room air conditioning (CRAC) units have in any
given area of your environment is not an intuitive exercise. Uniquely, through a patented
technology, HP can provide a quantification of overlapping regions or zones covered by
multiple CRAC units, and the relative influence of each. Our experts can classify “gold” regions
and target those spaces for placement of business-critical servers, or identify the potential for
higher temperature settings. Through Thermal Zone Mapping, we can also help you identify
the highest cooling risk areas in your data center—areas without redundancy. Using this
information, you can fine-tune the cooling settings of your data center to save costs, increase
computing capacity, improve reliability, and determine the right placement for high-density or
mission-critical equipment.
• Sustainability trade-off analysis
This includes evaluation of mid- and large-scale, capital-intensive projects in the context of
sustainability, reliability, space, capacity, emissions, and power and cooling issues facing the
data center. A reasonable, balanced, financially feasible set of choices is much more likely to
arise when all subjects are considered simultaneously. Careful and thoughtful evaluations of
data center design upgrade approaches result in a balance of improved efficiency and system
reliability. Capital-intensive projects considered for the parallel analysis may include a variety
of upgrades, such as additions or upgrades of UPS systems, chillers, or cooling units; free
cooling systems; containment and air segregation strategies; geothermal heat pump or heat
rejection systems; tri-generation or combined cooling, heating, and power (CCHP) systems;
fuel cell systems; and renewable energy solutions.
HP Quick Assessment for Blade Environment Service
The growing popularity of densely configured blade server technologies heightens the need
for sophisticated power and cooling strategies. These strategies include cold- or hot-aisle
containment, enclosed server racks (HP Modular Cooling System), or water-cooled IT
equipment. HP Quick Assessment for Blade Environment Service is designed to help you gauge
the readiness of your blade-enabled data center to meet potential environmental challenges.
This service also provides guidance for improving the capacity and efficiency of your data center.
Brochure | HP Critical Facilities Energy Services

5. 5
Assessment plan Data collection Presentation of ndings
Assessment plan
• Creation of assessment plan
f or MEP systems to be
a nalyzed
• Identify equipment and other
site-specic measurements
Data collection
• Determine power
c onsumption and output of
in-scope equipment
• Obtain other mechanical and
electrical systems data
In addition, HP can:
• Conduct interviews to
understand operational
p rocesses
Assessment planning workshop
Planning workshop
• Review and discuss the project
objectives and methodologies
• Determine other site-specic areas
f or analysis as part of this service
• Review the plan, schedule, and
requirements for data collection
Analysis presentation
• Provide metric for the facility
based on quantitative
m easurements
• Qualitative ndings based on
i nterviews, site observations,
and review of operational
p ractices
• Recommendations for energy
efficiency improvements,
i nvestment payback, and facility
reliability
Figure 1. HP Critical Facilities Energy Services lifecycle
Energy efficiency design service
Whether you’re looking to upgrade your data center or build a new facility, after you’ve
evaluated the current status and formulated a plan, you can execute the strategy
through our energy efficiency design service. This service helps you effectively capitalize on
your data center space, performance, and efficiency goals. With our extensive worldwide data
center project experience, we leverage our proven high-density cooling, critical power, and
energy-reduction design strategies for each new business case.
Based on your specific business metrics, we develop a design solution that balances your
energy efficiency requirements with other key conditions, such as reliability, scalability,
maintainability, schedule, and operating cost. Our solution lets you weigh the pros and cons of
each option and make informed decisions about the initial and ongoing performance of your
data center environment. This is done using our state-of-the-art energy modeling and analysis
techniques, resulting in detailed reporting indicating the estimated annual energy consumption
and maintenance costs of each option, as well as potential first costs to develop a complete
TCO model.
Energy efficiency design service focuses on mechanical, electrical, and plumbing (MEP) design
components at a highly detailed level, among a variety of other services. We also provide
services enabling enterprises to adopt the growing energy-efficient and “green” building
certification standards—for example, LEED, BREEAM, and ENERGY STAR®.
Brochure | HP Critical Facilities Energy Services

6. 6
Success story: University of Iowa
Thinking sustainability from the start
The University of Iowa wanted to build an environmentally
sustainable data center. They collaborated with HP to build their
information technology facility, the university’s first LEED Platinum
building—demonstrating that sustainable design is possible even
for data centers. It is also believed to be the first educational
institution data center with LEED Platinum certification.
The university now has a facility that provides a more
sustainable path, in multiple ways. The facility itself delivers
higher levels of reliability and provides room for many years of
future growth. By consolidating IT operations within a single
facility, the various IT groups now share a reduced total cost
for cooling and power infrastructure. The multi-tiered hybrid
design can reduce the facility’s costs by millions of dollars
compared with the cost of a full Tier 3 data center.
The facility is also reducing operating costs. “We’re already
seeing our PUE starting to decline, with further improvements
to come in the future as we consolidate operations here,” says
Jerry Protheroe, Data Center Manager, University of Iowa
Information Technology Services. The university’s Office of
Sustainability has estimated that the new facility uses
around 70 percent less energy than a comparable facility
constructed with standard building practices.
“It’s clear to me that in order to build an environmentally
sustainable data center, you need to start planning that way at
the very beginning. You can’t decide halfway through the
design process. This is why HP’s participation in this whole
process was so important to our success,” marks Protheroe.
Brochure | HP Critical Facilities Energy Services

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We design solutions with your needs in mind
At HP, we have a deep understanding of the data center in all of its domains. HP Critical Facilities
Energy Services, specific to addressing data center energy inefficiencies, is part of HP Critical
Facilities Services offering. Our experts are industry-respected pioneers in data centers: our
design, and in particular modeling, analyzing, and advising regarding data center energy use are
very well received. We can give you a clear path forward for designing energy-efficient facilities,
and implementing actual measurement and verification of the energy use when the facility is
in operation. These solutions help provide efficient systems that fine-tune the performance,
energy efficiency, and ease of operation and maintenance of your facility.
We are committed to helping organizations, such as yours, address power, and cooling
challenges. We are driving energy-efficiency initiatives and working with industry partners
to leverage innovative energy-aware technologies that put the control of energy usage back
into the hands of data center managers. We are researching, designing, and developing new
solutions to address future business technology needs.
Ultimately, these diverse efforts come down to this: At HP, we want to help your organization
create an energy-efficient data center that allows you to control costs, conserve energy,
cut your carbon footprint, and achieve sustainable business outcomes. HP Critical Facilities
Energy Services is your first step in transforming your data center into a sustainable, yet
business-driven, process-smart, and future-ready asset for competitive advantage.
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8. Technology with a human touch
You rely on technology to run your business efficiently. To stay competitive and capitalize on
new revenue opportunities, you have to learn how to access technology in new ways. Team
with the HP technology consulting and support experts to help you take full advantage of
technology to drive your business. Combining technology expertise with business intelligence,
our service professionals help organizations across the globe meet their evolving needs. They
can do the same for you. Connect with our service experts to explore ways to do more with
your technology investments and move your business forward. Visit hp.com/go/tsconnect/.
Learn more at
hp.com/go/energyefficiency
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