1. SoLoMo – what is it,
why you should care,
and what to do next
NASCAR Business Series
Calvin Zito
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

2. #NASCARbizseries
@HPStorageGuy
hp.com/storage/blog
2
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

3. 3
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

4. 4
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

5. 5
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

6. 6
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

7. 7
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

8. 8
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

9. 9
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

10. What is SoLoMo
So
Lo
Mo
Social
Local
Mobile
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

11. NASCAR Fan and Media
Engagement Center
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

12. The world has changed!
77%
Push marketing
not very effective
Content marketing
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

13. Content marketing
Is the marketing of attraction
• Being there when
consumers need you
• You have relevant,
educational, helpful,
compelling, and
engaging information
13
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

14. Converged Media
Traditional
ads, banner
ads,
PPC ads,
advertorials
Owned
Media
Paid
Media
Earned
Media
14
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Website,
microsites,
blog,
YouTube,
Facebook
Press coverage,
blogger
coverage, user
reviews

15. Social networks gaining traction
with small business
15
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

16. Social presence examples
f
16
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

17. Blog
hp.com/storage/blog
17
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

18. Blog – how to get started
1. Have a purpose
2. Create a content plan
3. Share the load (get
experts in your business
to blog) and be regular!
4. Promote it
5. Get social and automated
sharing new blog posts
6. Engage with comments
7. Be seen as an expert
18
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

19. Twitter
19
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

20. Twitter – how to get started
1. Pick a handle
2. Fill out a bio, include a
link to your website
3. Enhance your profile
4. Monitor the impact
5. Follow others
6. Grow your followers
7. Interact with followers
20
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

21. LinkedIn
21
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

22. LinkedIn – how to get started
Starting a company page
1. Fill out company
overview
2. Add your products
and services
3. Add product and
service overview
4. Include a call to
action
Other steps
1. Weave LinkedIn into
your marketing mix
2. Join LinkedIn Groups
3. Consider creating a
group
For details on steps, see http://bit.ly/1a5Ox6L or
http://bit.ly/1a5PHiK
22
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Ultimate guide:
http://bit.ly/1aCVvTz

23. Facebook
23
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

24. Facebook – how to get started
1. Choose a classification *
2. Complete the basic info
3. Use the Admin Panel to
update page, build your
audience
4. Fill the page with content
5. Measure the results
f
* https://www.facebook.com/pages/create.php
24
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

25. YouTube & Podcasts
25
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

26. YouTube/Podcasts – how to get started
1.
2.
3.
4.
5.
6.
26
Choose a topic
Brand your program
Format and structure
Plan your content
Record, edit, publish
Grow your audience
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

27. Top tips!
1.
2.
3.
4.
5.
6.
7.
8.
27
Plan your strategy
Find your customers
Schedule social time
Be authentic
Be an expert
Listen
Respond often
Provide value
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

28. Where to find me
• Around the Storage Block blog:
http://hpstorage.me/ATSB-blog
• ChalkTalks on YouTube:
http://hpstorage.me/HPChalkTalks
• Podcasts or search iTunes for “ATSB”:
http://hpstorage.me/ATSB-podcasts
• HP Storage Group on LinkedIn:
http://hpstorage.me/HPStorageGroup
• HP Storage on Facebook:
http://hpstorage.me/HPStorageOnFacebook
• Twitter: @HPStorageGuy , @HPStorage
28
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

29. Thank you
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.