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Indonesia FMCG Monitor, June 2015 | Kantar World Panel

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Indonesia FMCG Monitor, June 2015

From: Kantar World Panel

Publicado en: Datos y análisis
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Indonesia FMCG Monitor, June 2015 | Kantar World Panel

  1. 1. 1 © Kantar Worldpanel FMCG MONITOR An integrated view of Indonesia FMCG market JUNE 2015
  2. 2. 2 © Kantar Worldpanel EXECUTIVE SUMMARY Compared to May 2015, ID inflation in June 2015 raised 0.11% from 7.15%. Current yearly inflation in June 2015 is 7.26%. In decreasing FMCG trends, insecticide still manages to show positive movement in Urban Indonesia, both in volume (in units) bought, penetration, and value growth. 1 2 As the Indonesia’s economy slowing down, the FMCG trend also decreased in June 2015,. The decreasing trend happened both in urban and rural area. Modern trade shows declining growth but mini market comes up as the only channel in modern trade that shows positive growth. 4 53 Some big FMCG categories experiencing big decreased due to economic slowdown. Find out the categories in this section.
  3. 3. 3 © Kantar Worldpanel + 7.26% Compared to May 2015, ID inflation in June 2015 raised 0.11% from 7.15%. Current yearly inflation in June 2015 is 7.26%. + 4.71% In year on year basis, the GDP in first quarter 2015 is 4.71% - 3% Exchange Rate CPI GDP Rupiah exchange rate to USD is weakened in June 2015 compared to a month ago, meanwhile the exchange rate is also weakened by 20% in this month vs. year ago. The average rate for USD 1 is 13,379 Rupiahs. MACRO TREND Urban In Urban, FMCG value decreased by 0.2% in 12 w/e 2015/06/14 vs. Year Ago -0.2% Rural In Rural, FMCG value increased 2% in 12 w/e 2015/06/14 vs. Year Ago +2.2% Source : Kantar Worldpanel Indonesia | Household Panel Source : BPS and Bank Indonesia 1KEY INDICATOR FMCG TREND
  4. 4. 4 © Kantar Worldpanel 2As the Indonesia’s economy slowing down, the FMCG trend also decreased in June 2015,. The decreasing trend happened both in urban and rural area. 17 13 10 10 4 5 1 0 3.9 1.0 0.0 -0.4 -2.0 -2.0 -2.5 -2.9 13 12 11 11 5 5 4 3 -3 7 17 27 37 Value Change Volume Change (Unit) Price per Unit Change 21 22 15 15 5 4 2 2 10 9 6 4 0 -1 -3 -3 11 12 8 10 4 5 5 5 -10 0 10 20 30 40 Value Change Volume Change (Unit) Price per Unit Change FMCG – 12 WEEKLY YEAR – ON – YEAR CHANGE (%) URBAN RURAL % Change vs Year Ago % Change vs Year Ago Source : Kantar Worldpanel Indonesia – Household Panel – Total FMCG
  5. 5. 5 © Kantar Worldpanel FMCG SEGMENTS TRENDS – VALUE CHANGE (%) URBAN DAIRY -7 % BEVERAGES -2% FOODS -2% PERSONAL CARE +2 % HOME CARE +6 % +4% +0%+ 3% -2%+5% RURAL Source : Kantar Worldpanel Indonesia – Household Panel – Total FMCG 12 w/e 2015/06/14 vs. Year Ago 12 w/e 2015/06/14 vs. Year Ago 2 FOODS DAIRY BEVERAGES HOME CARE PERSONAL CARE Dairy still experienced the deepest decline of value. As dairy products become more expensive, some buyers decided to leave the category – while the remaining buyers are decreasing their consumption
  6. 6. 6 © Kantar Worldpanel HOT CATEGORIES In decreasing FMCG trends, insecticide still manages to show positive movement in Urban Indonesia, both in volume (in units) bought, penetration, and value growth. INSECTICIDE Total volume (in units) increase in Urban Indonesia 12 w/e 2015/06/14 vs. Year Ago 0.3 pts 7% The value growth increased in Urban Indonesia 12 w/e 2015/06/14 vs. Year Ago 3% 3URBAN | 12 w/e 2015/06/14 Penetration increase in Urban Indonesia 12 w/e 2015/06/14 vs. Year Ago
  7. 7. 7 © Kantar Worldpanel RETAILER SNAPSHOT 74% Traditional Trade 15% Minimarket 12 w/e 2015/06/14 Urban 8% Supermarket Source : Kantar Worldpanel Indonesia – Household Panel – Total FMCG Value Change % 72% Traditional Trade 15% Minimarket 12 w/e 2014/06/15 Urban 9% Supermarket Value Change % 12 w/e 2015/06/14 vs. Year Ago Minimarket +3% Hypermarket -19% Supermarket -6% Traditional Trade +2% 2% Hypermarket 2% Hypermarket Value Share % URBAN4
  8. 8. 8 © Kantar Worldpanel 4 90% Traditional Trade 7% Minimarket Source : Kantar Worldpanel Indonesia – Household Panel – Total FMCG Value Change % 89% Traditional Trade 12 w/e 2014/06/15 Rural 8% Minimarket 3% Other Modern Trade 3% Other Modern Trade Value Share % Value Change % 12 w/e 2015/06/14 vs. Year Ago Minimarket 3% Traditional Trade -2% 12 w/e 2015/06/14 Rural RETAILER SNAPSHOT RURAL
  9. 9. 9 © Kantar Worldpanel DO YOU Indonesia is facing economic slowdown phase, resulting decreasing trend in many sectors, including FMCG categories. Here are the big FMCG categories that also suffer big decrease. 5 GROWING UP MILK POWDER (GUMP) KNOW? Source : Kantar Worldpanel Indonesia – Household Panel – Total FMCG Price per volume: 4.2% Market value: 10.8% Volume sales: 14.4% Penetration: 3.1 points BISCUITS LIQUID MILK INFANT FORMULA RTD TEA Urban Indonesia Date ending 12 weekly 2015/06/14 Compared to year ago. Volume is in multi measure (Kg or L) Price per volume: 8.1% Market value: 10.6% Volume sales: 17.3% Penetration: 4.9 points Price per volume: 10.2% Market value: 14.2% Volume sales: 22.1% Penetration: 11.9 points Price per volume: 16.1% Market value: 12.8% Volume sales: 24.9% Penetration: 0 points Price per volume: 4% Market value: 13.7% Volume sales: 17.1% Penetration: 5.1 points
  10. 10. 10 © Kantar Worldpanel Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. Its High Definition Inspiration™ approach combines market monitoring, advanced analytics and tailored market research solutions to deliver both the big picture and the fine detail that inspire successful actions by its clients. Kantar Worldpanel’s expertise about what people buy or use – and why – has become the market currency for brand owners, retailers, market analysts and government organizations globally. In Indonesia, Kantar Worldpanel – high definition inspiration™ tracks household purchase of over 70 different FMCG categories across food and non food from its sample of 7,000 households across urban and rural Indonesia on a weekly basis; representing around 49.5 million households. For further information, please visit us at www.kantarworldpanel.com/id CONTACT US Kantar Worldpanel Indonesia Blok M Plaza 8th Floor | Jl. Bulungan No 76, 12130 | Jakarta Selatan fanny.murhayati@kantarworldpanel.com dwiki.pradipto@kantarworldpanel.com www.kantarworldpanel.com/id Kantar Worldpanel Indonesia @KWP_ID ABOUT KANTAR WORLDPANEL

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