Does our negotiation strategy really make a difference? Attend this webinar and you will find out the answer is YES and WHY. While every negotiator wants to win, having a thoughtful approach to reach a desired outcome is as important as the outcome. Understanding and honing the skills necessary to reach a beneficial decision is critical to success. During this webinar you will learn the definition of “negotiation” and the various styles of negotiation.
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Negotiating Style Profile
Sponsored by
• A classroom training program that helps individuals
develop their collaborative negotiating styles through
thought, preparation, and skill practice.
• Using a research-based self and feedback assessment,
negotiators will identity with one of their negotiating
skills.
• Using group discussion, skill practice, and action
planning activities, negotiators learn how to maximize
not only their negotiation outcomes but their
relationships.
Stay tuned for a special offer on the Negotiating Style
Profile after the conclusion of the webinar!!
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Course Objectives
• Phases of Negotiations
• Discover your negotiating style
• Which negotiating style works best in different situations
• How to collaborate and maintain a good relationship while negotiating
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State of Negotiating
Source: Linkedin Online Professional Survey
40%
US employees
“not confident” in their
negotiating skills.
37%
male employees feel
“self-assured” when
negotiating
26%
female employees feel
“self-assured” when
negotiating
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What makes a negotiation challenging?
Individuals are not ready to
understand the second party at all.
Lack of time.
Going unprepared for a
negotiation.
Lack of patience. Criticism, sarcasm, derogatory
remarks.
Avoid last minute changes. I Being too rigid.
Lack of confidence.
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What makes a negotiation challenging?
Individuals are not ready to
understand the second party at all.
Lack of time.
Going unprepared for a
negotiation.
Lack of patience. Criticism, sarcasm, derogatory
remarks.
Avoid last minute changes. I Being too rigid.
Lack of confidence.
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The Importance of Negotiation in Business
• Negotiate for Long-Term Career Success
• Negotiate Your Role
• Negotiate for Your Deal’s Success
Source: The Importance of Negotiation in Business and Your Career, Harvard 2018
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Course Objectives
• Phases of Negotiations
• Discover your negotiating style
• Which negotiating style works best in different situations
• How to collaborate and maintain a good relationship while negotiating
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Phase 1: Prepare to Negotiate
• Identify the type and scope of the negotiation
• Establish and improve your position
• Assess the other party’s position
• Identify the zone of possible agreement
Source: Harvard Mentor
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Phase 1: Prepare to Negotiate
Identify Type of Negotiation
Characteristic Single-Issue Negotiation Multiple-Issue Negotiation
Number of issues involved One Several
Outcome Win-lose Win-win
Interests Opposed
Different value and priority placed
on issues
Duration Short term Short or long term
Ability to make trade-offs Not flexible Flexible
Solution
Not creative Creative
Single- versus multiple-issue negotiations
Source: Harvard Mentor
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Phase 1: Prepare to Negotiate
Identify Type of Negotiation – Multiple-Issues Negotiation
Source: Harvard Mentor
Single- versus multiple-issue negotiations
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Phase 1: Prepare to Negotiate
Determine Scope
Source: Harvard Mentor
• Number of parties
▫ In negotiations that involve numerous parties, coalitions or alliances can form among
various groups and influence the process and outcome
• Number of phases
▫ Most negotiations are transactions implemented over time in different phases. After the
parties complete a phase and uphold their agreements, they progress on to the next
stage of negotiations.
• Set goals
▫ Many people assume that the goal is to obtain the best price or most favorable terms.
That may be true, but there are often higher objectives as well.
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Phase 1: Prepare to Negotiate
Establish and Improve Position
Concept Definition
Best alternative to a negotiated agreement
(BATNA)
Your option if you fail to reach agreement during a negotiation
Walk-away position
The least favorable point at which you’ll accept a negotiated
deal; otherwise, you walk away
Zone of possible agreement (ZOPA)
The range in which a potential deal can take place, defined by
the overlap between your walk-away position and the other
party’s walk-away position
Value creation through trades
The trading of goods or services that have only modest value
to their holders, but exceptional value to the other party (this
primarily applies to multiple-issue negotiations)
Source: Harvard Mentor
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Phase 1: Prepare to Negotiate
Assess Other Party’s Position
Information about your counterparts Information about the organization
• Who you’ll be negotiating with and their formal titles
and areas of responsibility
• Their personalities, styles, backgrounds, and interests
• How long they have been with the organization and
their relevant experience
• How they are viewed within their organization
• How they have performed in previous negotiations
• How the organization is structured and decisions are
made
• Its culture, goals, and values
• Its business circumstances, including the strength of its
financial performance, its strategy, it's key corporate
initiatives, and the competitive pressures it faces
• The value the deal has to the other side and the
objectives the other party is trying to meet by making
this deal
• How easy it would be for the other party to make an
alternative deal with someone else
• The terms that would satisfy the other side
Ideally, you want to uncover:
Source: Harvard Mentor
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Phase 2: Conduct the negotiation, including offers
and counteroffers
• Set the stage and tone
• Use your strategies
• Continually evaluate what’s happening
Source: Harvard Mentor
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Phase 2: Conduct the negotiation
Setting the Stage
Source: Harvard Mentor
• Agree on a time, place, and duration
• Establish if you will meet once or engage in a series of meetings
• Confirm who will participate from both organizations
• Keep everyone informed about the meeting logistics
• Determine who will prepare the meeting agenda, the topics that will be
discussed, and the sequence in which you will discuss them
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Phase 2: Conduct the negotiation
Get Off To Good Start
Source: Harvard Mentor
o Set a positive tone with your opening remarks. Express respect for the other
side’s experience and expertise. Frame the negotiation as a joint endeavor.
Emphasize your openness to your counterparts’ interests and concerns.
o Discuss your expectations regarding process. People often have different
assumptions about how the negotiation should work. Some expect proposals to
be made at the outset, while others anticipate an open discussion of the issues
first. Make sure that all parties have a shared understanding of the process.
o Offer information. Voluntarily explain some of your interests and concerns first as
a good-faith measure. If the other side does not reciprocate, be cautious about
providing additional information.
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Phase 2: Conduct the negotiation
Use Your Strategies
Source: Harvard Mentor
Conduct a single-issue negotiation - In most single-issue negotiations, a gain by one side represents a
loss to the other. You can use several tactics to achieve gains and prevent losses:
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Phase 2: Conduct the negotiation
Use Your Strategies
Source: Harvard Mentor
Conduct a multiple-issue negotiation - Multiple-issue negotiations rely on collaboration and information
exchange to create and claim value. Use the following tactics to achieve success:
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Phase 2: Conduct the negotiation
Continually Evaluate
• Negotiation may seem to be a linear process of preparation, negotiation, and
eventual agreement or failure.
▫ However, some complex negotiations require a cyclical approach. New
information may appear at various points. Different parties may offer concessions
or heighten their demands.
• In these types of negotiations, you prepare and negotiate as usual. The
negotiation then produces outcomes and information that you evaluate and
use to prepare for a new round of negotiations.
▫ This process continues until you reach an agreement or walk away from the
negotiation.
Source: Harvard Mentor
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Phase 3: Finalize Agreement
• Prevent errors and manage your emotions
• Handle impasses
• Close the deal
• Evaluate the outcome
Source: Harvard Mentor
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Phase 3: Finalize Agreements
Handle impasses, stalemates, and deadlocks
Type of Breakdown Definition Strategy
Impasse
You are in complete disagreement on one
issue and it threatens the entire deal.
Set aside the difficult issue and
continuing discussing the other
issues.
Stalemate
You are still talking to each other, but can’t
make any progress.
Change the dynamics of the
negotiation by altering one of the
elements.
Deadlocks
Lack of progress is frustrating enough that
neither of you sees the point in pursuing
negotiations.
Bring in a neutral third party to
mediate the deal.
Source: Harvard Mentor
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Phase 4: Fulfill Agreement
• Carry out the agreement
• Meet your commitments
• Capture and share what you learned
Source: Harvard Mentor
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Course Objectives
• Phases of Negotiations
• Discover your negotiating style
• Which negotiating style works best in different situations
• How to collaborate and maintain a good relationship while negotiating
Source: Negotiating Style Profile, HRDQ
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Negotiating Style Profile
• The Negotiating Style Profile is designed to help you gain understanding
of your negotiating style.
• Understanding your negotiating style will help you maximize the 4
phases of negotiations.
• Knowing your negotiating style can also help you adjust your style to
increase your negotiating effectiveness.
Source: Negotiating Style Profile, HRDQ
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Interacting Concerns
• Negotiators have two primary concerns when they negotiate.
▫ Outcome of the agreement
▫ Relationship with the other party
• Outcome means the objective of the negotiation; what are we
negotiating for?
• Relationship refers to the regard the parties have for each other; is the
future important to us?
• People have varying degrees of interest in these two concerns.
Source: Negotiating Style Profile, HRDQ
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Interacting Concerns (continued)
Build friendly relationships
Creatively problem solve so both
parties win
Take whatever you can get Be a winner at any cost
Split the difference
Low Moderate High
Low
Moderate
High
CONCERNFORRELATIONSHIP
CONCERN FOR OUTCOME
Source: Negotiating Style Profile, HRDQ
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The Model of Negotiating Styles
Accommodate
Build friendly relationships
Collaborate
Creatively problem solve so both parties
win
Withdraw
Take whatever you can get
Defeat
Be a winner at any cost
Compromise
Split the difference
Low Moderate High
Low
Moderate
High
CONCERNFORRELATIONSHIP
CONCERN FOR OUTCOME
Source: Negotiating Style Profile, HRDQ
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Course Objectives
• Phases of Negotiations
• Discover your negotiating style
• Which negotiating style works best in different situations
• How to collaborate and maintain a good relationship while negotiating
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Which Style to Use?
STYLE ADVANTAGE DISADVANTAGE
Defeat Good short-term deals Destroy relationships
Withdraw Expedient Unfair agreements
Accommodate Easy agreement One-sided outcomes
Compromise Adequate solutions Don’t reach optimal solutions
Collaborate Creative, long-term solutions Takes time and effort
Source: Negotiating Style Profile, HRDQ
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Course Objectives
• Phases of Negotiations
• Discover your negotiating style
• Which negotiating style works best in different situations
• How to collaborate and maintain a good relationship while negotiating
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Collaborative Negotiations – 6 Steps to Win-Win
1. Ensure fair-process
2. Establish transparency and trust
3. Have both parties share what their interests are
4. Both parties listen for understanding
5. Brainstorm to identify several possible solutions
6. Jointly select the best solution
Win-win means all parties go away feeling as if they have done well, given the realities of the situation.
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Skills of successful negotiators
• Align your negotiating goals with your organization’s goals. Any terms you agree on must
support your organization’s strategic interests.
• Prepare. Collect and analyze as much information as possible before any deliberations. Use
each negotiation phase to prepare for the next.
• Separate personal issues from negotiating issues. Remain objective so you can produce the
best possible outcome.
• Actively listen. Spend more time listening than talking. You’ll learn information that can
help lead you to potential areas for compromise.
• Develop a reputation for reliability and trustworthiness. Earn trust by practicing ethical
behavior and following through on all promises.
• Recognize the value of relationships. Work to retain long-term relationships with
coworkers, key suppliers, and others. Communicate openly, admit to and address mistakes,
and ask for feedback.
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Congratulations
You can now …
• Phases of Negotiations
• Discover your negotiating style
• Which negotiating style works best in different situations
• How to collaborate and maintain a good relationship while negotiating
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Negotiating Style Profile Starter Kit
Includes everything trainers need to deliver
the Negotiating Style Profile, including a step-
by-step workshop outline, the Model of
Negotiating Styles, alternative training
designs, optional activities, a Microsoft
PowerPoint presentation, and sample
participant materials for the facilitator. This
Starter Kit includes 6 print self-assessments
and 18 observer forms at a special price.
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Editor's Notes
Thank you Sarah! Good Afternoon everyone and thank you for joining today’s webinar on Enhancing Your Negotiation Powers. For the time we have together we will cover the Phases of Negotians…..
Let’s take a look at what Dilbert’s take on the State of negotiations is….based on this exchange…there was no real negotiation…and many often leave the table feeling like a real LOSER
Let’s define NEGOTIATION…..
Every negotiator has two kinds of interests: In the substance and in the relationship. Every negotiator wants to reach an agreement that satisfies his substantive interests. That is why one negotiates. Beyond that, a negotiator also has an interest in his relationship with the other side. At a minimum a negotiator wants to maintain a working relationship good enough to produce an acceptable agreement, if one is possible given each other’s interests.
If negotiators are interested in developing a more collaborative win-win approach , they first need a clear picture of their present bahvior and its impact on the negotiation process. Increasing ones awareness for different negotiation preferences and styles can improve outcomes.
The importance of negotiation in business cannot be overestimated. Keep your career moving forward by capitalizing on the advantages of negotiation in busiess.
Let’s think about how often we negotiate at work. In the polling box answer the following question:
Let’s spend a few moments on the Phases of Negotiations
Today we will look at 4 phases of negotitations:
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Let’s take another poll…..
.
.And finally we’re at the end of the negotiation….
Our next course objective is Discovering your negotiation style..
The purpose of understanding your Negotiating Style Profile is to help anyone who negotiates gain a better understanding of how his or her behavior is likely t a ffect his or her negotiating parnters and the negotiating results. Negotiating may be defined a specialized form of communication. Understanding and identifying the style that works best for you will help you maximize negotiating effectiveness
There is a universal concern shared by all negotiators regardless of the object of their negotitation. Each concern interacts wit the other to produce a pattern or style for negotiating behaviors…
This figure shows the behaviors identified based on the importance of relationship versus outcome…let’s look more closely at the beahviors
When there is a high degree of concern for the outcome of the negotiation and a low degree of concern expressed for the relationship….a Defeat pattern of behavior is produced. The negotiator is determined to defeat the other party at all cost. The other party’s needs aren’t important. If I’m the negotiator…I don’t trust anyone. I have a “Business is Business” attitude. I can be billigerant. Intimidate, browbeat…Power and control over everything.
When there is a low degree of concern for both the outcome of the negotiation and the relationship expressed, a Withdraw behavior pattern is produced. As the negotiator I have little interest in maintain and developing good business relationships. I feel powerless and have little concern for the ourtocome. I’m indifferent. I avoid confrontation situations, Realistically, I take whatever the other person is willig to give.
When the focus is on building a compatible relationship in the hope that the negotiate will be successful, an Accommodate behavior pattern is developed. The negotiatior spends minimal effort working out the best deal. My focus is on the building a friendly relationship. My belief is that in the long run a friendly relationship will pay-off. My goal is to maintain harmony, I’m agreeable and willing to make concessions to further the relationship. I can tend to trust with out reservation and yeild
When there’s a moderate degree of concern for both dimensions of negotiation behavior is expressed, a Compromise behavior is produced. The negotiator has a moderate degree of concern for both relationship and negotiation outcome. As the negotiatior I believe in meeting the other party half way. Finding a quick solution we can both agree on. Give something to get something is my philosophy. Each party walks away with someithing
When there is a high degree of concern for both the outcome and the relationship, a collaborate behavior pattern is developed. As the negotiator I believe both sets of bahviors are important. The outcome of the deal and the relationship are critical. This pattern searches for common interests, problem solving, and recognizing that both parties must get their needs satisfied for the outcome to be entirely successful. I Yeild to principal not pressure. I’m trying to reach a results based on objective criteria. Instead of dividing apples, we shake the tree to get more apples for everyone.
Which of the 5 styles do you seem to favor? Think about these questions: What insights do you have about your negotiating style? If you wanted to increase your Collaborative behaviors what actions might you take? How could you become more effective at negotiating collaboratively?