Class of 2011: What the Millennials Want From You Bob Nelson, PhD

1. HR Florida Conference Class of 2011: What the Millennials Want
August 29, 2011 Dr. Bob Nelson
Class of 2011: What the 
Millennials Want From You
HR Florida SHRM presents
with Bob Nelson, PhD
Meet Bob Nelson, PhD
 President, Nelson Motivation Inc.
 Co-Founder, Recognition
Professionals International
 New York Times / Wall St. Journal
Best-selling Author
Dr. Bob!
D B b!
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2. HR Florida Conference Class of 2011: What the Millennials Want
August 29, 2011 Dr. Bob Nelson

Motivating the Millennials
 The Millennials are Coming
 Profile of the Millennials
 Key Influences & Events
 Millennial Work Attributes
 Motivating the Millennials
 Questions & Answers
The Millennials Are Coming
Generation Age % Workforce
Traditionalists (67+) 4
Baby Boomers (47 - 66) 37
Generation X (27 - 46) 44
Millennials (18 - 26) 14
50 MM Gen Xers 44 MM Millennials are here;
70 MM Boomers retiring
can’t replace them 46 MM more are coming
“ 76% of younger workers plan to find a
new job as the economy improves
improves.
”
— Harvard Business Review
Fall issue, 2010
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3. HR Florida Conference Class of 2011: What the Millennials Want
August 29, 2011 Dr. Bob Nelson
Do You Know Me?
MILLENNIAL MAN
D.O.B. 1980-2000
Height As far as I think I can go
Weight I matter and what I do matters
Address Upscale, and wanting to move up
Education The best in history
Tools All the latest high-tech
Connection Instant, variety of modes
Other Optimistic, socially responsible
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4. HR Florida Conference Class of 2011: What the Millennials Want
August 29, 2011 Dr. Bob Nelson
The Millennials Speak
The Millennials Speak
Key Influences
PARENTS
 Loving, Sheltering
 Helicoptering, Clinging
 P
Pressure to Learn, Succeed
t L S d
 No Limits, No Boundaries
 Close Relationships (90%)
 Congruent Values
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5. HR Florida Conference Class of 2011: What the Millennials Want
August 29, 2011 Dr. Bob Nelson
TECHNOLOGY
 iAnything  Texting, IM  Facebook
75% have a profile on Facebook 44% read blogs 76% use instant messaging
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6. HR Florida Conference Class of 2011: What the Millennials Want
August 29, 2011 Dr. Bob Nelson
PEERS
 Active in Teams
Throughout Childhood
 Constant Contact Via
Cell Phone and IM
 Peer Influence
and Pressure
Cultural Influences
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7. HR Florida Conference Class of 2011: What the Millennials Want
August 29, 2011 Dr. Bob Nelson
Events Shaping the Millennials
1991 1991 1999 1999
1999 - 2000 9/11/01 2008 2011

Millennial Work Attributes
On Expectations
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8. HR Florida Conference Class of 2011: What the Millennials Want
August 29, 2011 Dr. Bob Nelson
On Expectations
On Working Hours
On Working Hours
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9. HR Florida Conference Class of 2011: What the Millennials Want
August 29, 2011 Dr. Bob Nelson
On Authority
On Authority
Millennial Work Attributes
Upsides
 Techno wizards
 Quick Learners
 Resourceful
 Hardworking, high achieving
Downsides
 Inflated opinion of themselves
 Overconfident, especially given
limited experience
 Need instant and ongoing feedback
 Need to be challenged
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10. HR Florida Conference Class of 2011: What the Millennials Want
August 29, 2011 Dr. Bob Nelson

What Millennials Want in a Job

What Millennials Want in a Job
 Career Advancement Opportunities (55%)
 Salary (52%)
 Interesting & Challenging Work (42%)
 Benefits (30%)
 Training/Mentorship (27%)
I Love Rewards Class of 2001 Survey

How to Motivate Millennials
 Work Direction
 Personal Development
 Social Interaction
 Feedback
 Meaningful Rewards
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11. HR Florida Conference Class of 2011: What the Millennials Want
August 29, 2011 Dr. Bob Nelson
Work Direction
 Keep them engaged
 Give general structure
to work within, but allow
their imprint
 Ask for and use their ideas
Personal Development
 Think long-term; connect
them t the future
th to th f t
 Be a mentor & a coach
 Provide opportunities to
learn and grow
Social Interactions
 Allow team work
assignments
 Provide socializing
opportunities
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12. HR Florida Conference Class of 2011: What the Millennials Want
August 29, 2011 Dr. Bob Nelson
Feedback
 Provide frequent feedback
based on their performance.
 Provide context for how their
contributions relate to the
team, organization, customer
and society.
 Be transparent and authentic.
Use a proven online rewards and recognition platform
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13. HR Florida Conference Class of 2011: What the Millennials Want
August 29, 2011 Dr. Bob Nelson
Use a proven online rewards and recognition platform
Meaningful Rewards
Creative Varied Personalized

How to Motivate Millennials
 Keep Them Challenged
 Personally Coach
 Create Social Interactions
 Frequent Feedback
 Meaningful Rewards
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14. HR Florida Conference Class of 2011: What the Millennials Want
August 29, 2011 Dr. Bob Nelson
Questions?
Bob Nelson, Ph.D. bobrewards@aol.com
1 (800) 575-5521
www.nelson-motivation.com
 Speaking & Consulting Services
 Resources, Articles & Assessments
 Best Product & Bulk Book Discounts
 Free Tip-of-the-Week Registration
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15. HR Florida Conference Class of 2011: What the Millennials Want
August 29, 2011 Dr. Bob Nelson
Conference Special: 2 books for $15!
www.nelson‐motivation.com or call 1‐800‐575‐5521
Conference Special: 2 books for $15!
+
Visit: www.ubuntuthebook.com
or call 1‐800‐575‐5521
“ We are hard working and utilize tools to get
the job done. But we don't want to work
more than 40 hours a week, and we want to
wear clothes that are comfortable. We want
to be able to spice up the dull workday by
to be able to spice up the dull workday by
listening to our iPods. If corporate America
”
doesn't like that, too bad.
— Olivia
A teenage blogger
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16. HR Florida Conference Class of 2011: What the Millennials Want
August 29, 2011 Dr. Bob Nelson
“ I hope Olivia and her generation are at least
somewhat successful in bringing about a better
working environment. The workday is dull, most
people do work too many hours, and suits and
”
ties really aren t very comfortable.
ties really aren't very comfortable
— Tom Davenport
HBR Blog Network
Thank You!
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