Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 111.06.2015
Holistic innovation –
a game-changer for leadership

Innovation is
not an option…
1.
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 211.06.2015

Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 311.06.2015

The pressure on innovation leadership is increasing
Ø retention of top 500 US companies within S&P’s 500 index [# years]
61
18 15
1958 2015 2025
Firms may
disappear in 15
years if they don’t
innovate
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 411.06.2015

Do you remember these companies?
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 511.06.2015

And what about these companies?
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 611.06.2015

40.4%
24.5%
35.9%
15.6%
10.0%
7.1%
13.7%
52.8%
1971 2010
Innovation is not only a matter of business sector…
Netherlands - Religious affiliation [members in % of total population]
By 2018 the NL will
close down…
• 1,000-1,200 churches
• 150 out of 170 existing
monasteries
Roman-Catholic
Protestant
Other religions
Unaffiliated with
any religion
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 711.06.2015

The “recipe for
innovation”
has changed
2.
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 811.06.2015

Innovation leaders are the darling of stock markets
Market capitalization / Net Sales June 2015 [P/S ratio]
15.8
12.9
8.7
5.5
3.4
1.6 1.1 0.8 0.6
Alibaba Facebook Tesla Google Apple Amazon Siemens adidas Daimler
(Mercedes)
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 911.06.2015

What is driving innovation today?
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 1011.06.2015

Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 1111.06.2015

Holistic
innovation
is about us!
3.
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 1211.06.2015

People
Innovation-
centric
LEADERSHIP
Organizational
set-up
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 1311.06.2015

People
Innovation-
centric
LEADERSHIP
Organizational
set-up
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 1411.06.2015

“Keep the engine
running”
Top-down driven
innovation process
Based on R&DAvoiding risk
Focused on NPD
Rigid budgeting
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 1511.06.2015

Flexible budgeting
(“Pilot fund”)
Encourage
employees to
experiment
Broad innovation
approach
Innovation from
everyone
(trickle-up innovation)
Innovation-centric
leadership
(Why not?)
Open source
(internal + external)
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 1611.06.2015

People
Innovation-
centric
LEADERSHIP
Organizational
set-up
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 1711.06.2015

Highly structured
hierarchical set-up
Responsibility upwards
Small entrepreneurial units
(‘Tent’ organization)
Peer based responsibility
(lateral approach)
Push driven concept
(assignment)
Demand driven concept
(commitment)
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 1811.06.2015

People
Innovation-
centric
LEADERSHIP
Organizational
set-up
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 1911.06.2015

Hiring mainly for
“knowledge and skills”
Employees as
“cost drivers”
Employees follow the
obvious practice
Hiring also for
“obsession to invent”
Employees as
“out-of-box thinkers”
Employees act as entrepreneurs
(eager to challenge status quo)
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 2011.06.2015

Highly specialized skill set
Uniform employee profile
X-functional generalist mindset
Quest for diversity
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 2111.06.2015

People
Innovation-
centric
LEADERSHIP
HR
Organizational
set-up
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 2211.06.2015

Can a subsidiary
drive “holistic
innovation”?
4.
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 2311.06.2015

Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 2411.06.2015

adidas Run Base Prague
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 2511.06.2015

STRATEGIC CHALLENGE
• Create differentation in Running in Prague
• Focus on young urban runner
• No inhouse solution with edge available 26
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 2611.06.2015

PARTNER OF PRAGUE
MARATHON
FROM THE BEGINNING IN 1995
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 2711.06.2015

OPEN SOURCE - CARLO CAPALBO
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 2811.06.2015

EMPOWERMENT OF LOCAL TEAM
SHARED RISK
APPROACH
JOINT VENTURE WITH CARLO CAPALBO
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 2911.06.2015

ADIDAS RUN BASE PRAGUE
Conference rooms Sport Lounge adidas running shop
RunCzech Elite Racing team Water bar & showers Running Community
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 3011.06.2015

BOOST your Career
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 3111.06.2015

BOOST YOUR CAREER
The Challenge
• - To hire the BEST interns
• - QUICKLY and EFFICIENTLY
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 3211.06.2015

BOOST YOUR CAREER
Innovation:
• - Organized in our SHOWROOMS
• - Testimonials from REAL people
• - Real case study with our EMPLOYEES
3311.06.2015
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 3311.06.2015

• Line Managers could OBSERVE and
PRE-SELECT their future interns
• High IMPACT and SPEED for affordable
cost
• The concept is now considered to be
used in GERMANY
BOOST YOUR CAREER
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 3411.06.2015
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 3411.06.2015

How to challenge
ourselves?
5.
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 3511.06.2015

Which areas of innovation do we
need to focus on locally?
Where can we take own initiative?
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 3611.06.2015

How can we position our subsidiary as a
“pilot incubator” to HQ?
How can we mobilize project
funding outside of our department /
subsidiary?
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 3711.06.2015

Can we share resources with other
subsidiaries?
How can we leverage our teams
with external resources / business
partners?
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 3811.06.2015

If it’s not strictly forbidden,
LET’S GO FOR IT!
Do we really need formal approval
from HQ for everything?
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 3911.06.2015

Let’s be bold to
CREATE THE NEW!
Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 4011.06.2015