Using a learning management system to improve and monetize your website

USING A LEARNING MANAGEMENT SYSTEM
TO IMPROVE (AND MONETIZE) YOUR WEBSITE.
By the end of this lesson, you will be able…
1. To decide if a Learning Management System is useful for you.
2. To list the features to look for in a Learning Management System.
3. To list three action items for setting up your LMS.
4. To find more information at coachesoftech.com
© 2016 H. Trevor Johnson-Steigelman

DISCLAIMERS
I am a doctor, but I don’t play one on television.
• Trevor Johnson-Steigelman, Ph.D., M.S., B.S.Ed.
• Owner of Coaches of Technology, Inc.
Your Goal should be to share good information.
• Money can follow,
but should not lead.
Collected e-mail addresses should be used for good.
• Share more information.
• Share experience with friends.
• Make life better.
SPAM
$
$
$
$

WHAT IS A LEARNING MANAGEMENT SYSTEM? WHY USE ONE?
• ORGANIZATIONAL FRAMEWORK
• INTERACTIVE ELEMENTS
• (POSSIBLY) WALLED GARDEN
Info
Student“Quiz”
Teacher

MINDSET SWITCH
Teacher Business
Student Client
Quiz Interaction
Classroom
Website
Content

WAYS TO “MONETIZE”
• Create Sales Leads
• Build Trust
• Show Knowledge
• In-house Training
• Supplement Employee
Handbook
• Reduce in-person training
• Preparing Clients
• What are your most common questions?
• What do you “teach” during your first consult?
• What types of clients do you want to avoid?
• Product Education
• How to use
• Use cases
• Information Products
• Courses
• Memberships

EXAMPLE: REAL ESTATE AGENT – NEW HOMEBUYERS
EveryoneEveryone
The Interested
The Intrigued
Considering
Eva$old$old
• Website SEO, Advertisements
• Homebuyer Checklists
• Why Use a Realtor
Course or Courses
• Reading a Listing
• Getting Financing
• Picking your Neighborhood

STUDENT VIEW
Your website still
carries its own
background,
styles, themes,
etc.
Courses
Certificates
Achievements

STUDENT VIEW
Within the course, the
student sees…
• List of lessons
• Progress

CHOOSING AN LMS
Good Learning System
• Courses, Lessons
• Organization
e-Commerce System
• Sell classes,
• Accept payments
Membership Functions
• “Limit” access
• Gather e-mail
Content
Feed
back
Engage-
ment
Member
ship
e-mail
e -commerce
Interactions/Feedback
• Robust “Quiz” System
• Engagement System

FREE PLUG-INS
Free, but not a plug-in

PAID OPTIONS
LearnDash LMS - $129 for one site license
http://www.learndash.com/
WPCourseware - $ 99 for two site licenses
https://flyplugins.com/wp-courseware/
Sensei - $129 for one site license
https://woocommerce.com/products/sensei/

TOUR OF AN LMS
LifterLMS (lifterlms.com)
Why I chose LifterLMS
• Free
• Plugin, not theme
• Built-in e-Commerce
• Coupons/Vouchers
• Mobile Responsive
• Documentation
• PodCast: LMScast

COST OF LIFTER LMS $ 0.00 Basic Plug-in
Options
$99.00 / yr
Premium Support
$99.00 / yr
Stripe Extension
$99.00 / yr
Theme Design
$99.00 / yr
Email Integration
$99.00 / yr
Add Gravity Forms
$ 2000.00
You provide the information,
they do the setup.

ORGANIZING INFORMATION ON YOUR SITE
Membership
Website
Course One
Lesson 1
Lesson 2
Lesson 3
¢¢
Quiz
Course 2
Lesson 1
Lesson 2
Lesson 3
¢¢
Quiz
Course 3
Lesson 1
Lesson 2
Lesson 3
Quiz
Course 4
Lesson 1
Lesson 2
Lesson 3
Track
Course 4
Lesson 1
Lesson 2
Lesson 3
¢¢

SETTING UP A COURSE

MEMBERSHIPS
Courses can be part of a series
• Use Membership Functions
Categories
• Membership Types

ENGAGING WITH YOUR STUDENTS
Engagements – Interactions with Students
Achievements – Badges or Buttons
Certificates – Page to print out
Reviews – Reviews from users
Comments – Allowing within lessons

INTERACTING WITH “STUDENTS”
Creating e-mails
• Make one for each type of
engagement
Customize w/ Merge Fields
{site_title}
{user_login}
{site_url}
{first_name}
{last_name}
{email_address}
{current_date}

CREATING (EDITING) ENGAGEMENTS
Choose the type
• E-mail
• Give Achievement
• Give Certificate
Engagement Title
• Link the Engagement
Engagement Delay
• Avoid immediate trigger.
Event Trigger
• Pick specific event

PRICING
Single Courses
• Any Course can be free
• Any Lesson can be free
Memberships
• Courses individually
priced
• Sale Prices available
Recurring Charges
• Monthly Billing

VOUCHERS
Limit access
without
charging
students.
Allows you to
collect e-mail
address.

INFORMATION ABOUT “STUDENTS”
“Students” must sign up.
• Require e-mail.
• Require name (Optional)
This provides you with
information you can use to
follow up with your clients.
• Sell additional courses
• Sales calls
• Coupons, etc.

INFORMATION ABOUT YOUR “STUDENTS”
Account Info
• Registered
• Last Login
Courses
Memberships
Purchases
Money Spent
Progress
• Allows engagement

Orders – Purchases of courses
Coupons – Discounts for courses
Vouchers – Free passes for courses

FOR MORE INFORMATION
coachesoftech.com
• Includes courses with more detail
Voucher code: WordCampRochester
coachesoftechnology.com
• “Old” website
• Focusing on other aspects of business
• lifterlms.com
• podcast.lifterlms.com
• blog.capterra.com/wordpress-lms-comparison-7-amazing-solutions/

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