For 17 years, HUNTER, a leading food and beverage marketing communications firm, has annually informed the public of the top food stories of the year. This annual Food News Study highlights the top food news of the past year according to the opinion of Americans and identifies the impact of these stories across the entire continuum of consumer engagement, as well as monitors top sources for information about food, recipes and nutrition. Last year brought unprecedented change to consumers daily lives, with activities restricted and consumers spending more time in their homes than ever before. In April of 2020, HUNTER conducted and issued a Food Study Special Report: America Gets Cooking, which explored how these new circumstances were beginning to impact America’s food preferences and behaviors. What follows are results from the second wave of this report, fielded in December – eight months after Wave 1. Wave 2 assesses how attitudes and behaviors have evolved since one year prior (before the start of the pandemic) and since the early days of the pandemic (April 2020), as well as which of these new habit we can expect to continue into the new year.

1. SPECIAL REPORT WAVE TWO
America Keeps On Cooking:
The Impact of COVID-19 on
Americans’ Food Habits
FOOD STUDY
COMPLETE STUDY RESULTS | DECEMBER 2020

2. 2019© 2021
Background and Methodology
For 17 years, HUNTER, a leading food and beverage marketing communications firm, has annually informed the public of
the top food stories of the year.This annual Food News Study highlights the top food news of the past year according to
the opinion of Americans and identifies the impact of these stories across the entire continuum of consumer engagement,
as well as monitors top sources for information about food, recipes and nutrition.
Last year brought unprecedented change to consumers daily lives, with activities restricted and consumers spending more
time in their homes than ever before. In April of 2020, HUNTER conducted and issued a Food Study Special Report:
America Gets Cooking, which explored how these new circumstances were beginning to impact America’s food
preferences and behaviors.What follows are results from the second wave of this report, fielded in December – eight
months after Wave 1.Wave 2 assesses how attitudes and behaviors have evolved since one year prior (before the start of the
pandemic) and since the early days of the pandemic (April 2020), as well as which of these new habit we can expect to
continue into the new year.
Two quantitative, proprietary custom surveys were fielded online on December 7, 2020 using the demographically and
geographically-representative national panel and insight platform, SUZY. The survey was fielded in two parts, with basic
information captured in part 1 and deeper underlying motivations explored in part 2. Respondents to each survey were
mutually exclusive, with both surveys meeting the following criteria:
• N=1032 (part 1) & N=1032 (part 2)
• 50% male / 50% female
• Lives in the United States
• Age 18-73

3. FPO
2019© 20212021
Summary of Key Findings
AMERICA KEEPS ON COOKING!
Most of the Wave 1 / April 2020 survey findings continue to hold true, but while some findings were consistent with prior learnings, others intensified or
moderated back toward pre-COVID levels and in a few instances, shifted in a different direction. Understanding these trends provides us a glimpse of what we
can anticipate in 2021 when and if COVID restrictions begin to lift and we resume our lives in the new normal.
Consistent with Prior Learnings:
• Consumers continue cooking and baking more, with increased time in the kitchen re-sparking the joy of cooking.The hypothesis that the prolonged
need to cook at home is zapping the pleasure it brings was disproven – holding true for only 1% of Americans.
• Americans continue to turn to recipes more, searching for both simple, practical solutions as well as inspiring ideas.
• Family meals stay in vogue, as almost half of Americans continue eating together more as a family.
Intensified:
• Confidence and Creativity in the kitchen have accelerated, as consumers increasingly discover new ingredients, brands and products.
• More consumers plan to continue cooking more post-COVID, as they are finding it helps them save money, eat healthier, and generally feel good.
Moderating:
• Americans are still reporting they are wasting less food versus pre-COVID levels (41% of Americans), down 16 pts. versus Wave 1 results.
• Consumers are still netting out eating more healthy foods and more indulgent foods (many doing both); although 56% of American’s are now
eating more similarly to the way they did prior to COVID – an increase of ~ 14 pts. versus April.
• Snacking is still higher but tapering for all but Single Person Households.
Shift:
• Ordering Take-Out and Delivery now surges, with a net increase of 1 out of every 5 Americans.
• The battle of the bulge continues to rage for 30% of Americans, but now it is shifting to Single Member Households from Households with Kids.
Importantly, almost 60% of consumers are maintaining their pre-COVID weight, up 11 pts. from April.

4. FPO
2019© 20212021
Summary of Key Findings
AMERICA KEEPS ON COOKING!
Based on the comparison of trends on the impact of COVID-19 on consumer’s food attitudes and behavior from April to December, the following is the expected
trajectory of these practices in 2021.

5. FPO
2019© 2021
20%
40%
40%
American’s continues to cook more (net 51%, up 8 pts) and bake more (net 34%), than they did prior to the
onset of the pandemic and are now ordering take-out & delivery more (net 20%, up 28 pts).
12%
43%
46%
BAKING
11%
35%
54%
LESS THAN
THE SAME AMOUNT
MORE THAN…
COOKING
38%
32%
30%
ORDERING TAKE-OUT
& DELIVERY
28%
50%
22%
USING MAIL-ORDERED PREPARED
MEALS OR MEAL KITS*
*like Omaha Steaks or Blue Apron
NET MORE/LESS: 43% 34% 8% 6%
Home Cooking and Baking Continue to be on the Rise while
Ordering Take-Out & Delivery Surges
7%
52%
41%
3%
43%
54%
LESS THAN
THE SAME AMOUNT
MORE THAN…
22%
60%
18%
NET MORE/LESS: 51% 34% 20% 4%
APRIL2020DEC2020
P1-Q2. Please select the option that describes how often you cook now versus this time last year, before the coronavirus crisis.
P1-Q3. Please select the option that describes how often you Bake now versus this time last year, before the coronavirus crisis.
P1-Q4. Please select the option that describes how often you Order Take-Out and/or Delivery versus this time last year, before the coronavirus crisis.
P1-Q5. Please select the option that describes how often you use Mail Order Prepared Foods or Meal Kits (like Blue Apron, Omaha Steaks) now versus this time last year, before the coronavirus crisis.

6. FPO
2019© 2021
Confidence in the Kitchen Continues to Soar Among Americans Who
Are Cooking and Baking More
Consistent with early pandemic learnings, 50% of the consumers who are cooking and/or baking more claim they are more
confident in the kitchen, while another quarter of consumers are learning more and building greater confidence.
NET
MORE/LESS:
75%
1%
21%
28%
50%
1%
23%
26%
50%
I am less confident about cooking.
I am no more or less confident cooking than I
was before.
I am learningmore about cooking andstarting
to buildmore confidence in the kitchen.
I am more confident in the kitchen.
CONFIDENCE LEVEL IN THE KITCHEN
P1-Q2. Please select the option that describes how often you cook now versus this time last year, before the coronavirus crisis.
P1-Q3. Please select the option that describes how often you Bake now versus this time last year, before the coronavirus crisis.
P1-Q7. How would you describe your level of confidence regarding preparing food in the kitchen now versus this time last year, before the Coronavirus?

7. FPO
2019© 2021
1%
1%
4%
13%
39%
42%
2%
3%
21%
38%
35%
I did enjoy cooking, butnow no longer
enjoy it.
I enjoy cooking less now than ever.
I do notenjoy cooking now, to the
same degree as before.
I am neutral about cooking, neither
enjoy nor dislike it.
I enjoy cooking as much as ever.
I enjoy cooking more nowthanever.
ENJOYMENT LEVEL: IN COOKING
Coronavirus Cocooning Re-Sparks the Joy in Cooking
The joy of cooking only intensifies as pandemic restrictions continue, in contrast to the popular belief that “pandemic fatigue”
has made cooking less enjoyable. Baking is also an increasing source of pleasure.
NET MORE/LESS:
• April’20: 33%
• Dec’20: 40%
NA
P1-Q8. How would you describe how you feel about cooking now versus this time last year, before the coronavirus crisis? Select what best applies:
P1-Q2. Please select the option that describes how often you cook now versus this time last year, before the coronavirus crisis.
IN BAKING
51%
40%
7%
1%
1%
0%
(> than pre-COVID*)
P1-Q9. How would you describe how you feel about baking now versus this time last year, before the coronavirus crisis? Select what best applies:
* Question added in DEC. 2020 / WAVE 2 only.

8. FPO
2019© 2021
Creativity in the Kitchen Continues to Climb, as Consumers Increasingly
Discover New Ingredients, Brands and Products
Now about half of consumers are discovering new ingredients (47%), brands and products (52%) and many continue to rediscover
old favorites (24% - ingredients; 16% - brands and products).
24%
47%
62%
28%
57%
60%
I am rediscoveringingredients I
have not usedin a long time.
I have discovered new
ingredients I have not used
before.
I am using the same
ingredients I always use.
INGREDIENTS
Cooking More
Total
16%
52%
65%
18%
58%
65%
I am rediscoveringbrands and
products I have not used in a
long time.
I have discovered new brands
andproducts I have not used
before.
I am using the same brands
andproducts I always use.
BRANDS AND PRODUCTS
P1-Q12. During this time of Coronavirus Crisis, please select what is true of the ingredients you are using for cooking. Select all that apply:
P1-Q13. During this time of Coronavirus Crisis, please select what is true of the brands and products you are buying. Select all that apply:
DEC 2020 APRIL 2020
70%
71%
44%
38%
28%
24%
DEC 2020 APRIL 2020
70%
71%
50%
45%
17%
15%

9. FPO
2019© 2021
4%
25%
71%
4%
45%
51%
I will cook less than Idid before the
coronavirus crisis.
I will return to cooking thesameamount
as I did before thecoronavirus crisis.
I will continue to cook more often than I
did before the coronavirus crisis.
COOKING PRACTICES LONG-TERM
New Habits Take Root: An Increasing Number of Consumers Intend to Continue
to Cook More Post-COVID to Save Money, Eat Healthier and Feel Good
Now 71% of Americans cooking more often plan to continue to do so, up 20 pts. since April, with leading reasons: saving
money (67%), eating healthier (56%) and feeling good (56%) strengthening over time.
WHY CONTINUE TO COOK MORE OFTEN
31%
38%
44%
45%
49%
50%
53%
56%
56%
67%
31%
30%
44%
50%
47%
49%
50%
48%
52%
58%
I can showcase my cooking skills to friends and…
Because I becamea better cook.
Home cooking brings my family together.
I find cooking relaxing.
My family loves thefood I make.
Home cooking tastes better.
I can try new recipes.
Cooking for myself/my family makes me feel good.
It helps us eat healthier.
It saves money.
P1-Q10. When the coronavirus crisis comes to an end and we establish our new normal, what do you think will best describe your cooking practices? Select the option that best applies:
NET MORE/LESS:
• April’20: 47%
• Dec’20: 67%
Cooking MORE than pre-COVID
April ’20
Dec. ’20
+9 pts.
+4 pts.
+8 pts.
+3 pts.
+1 pt.
+2 pts.
-5 pts.
NC
+8 pts.
NC
CHG
vs. April ’20
P1-Q11. Why will you continue to cook more often? Please select all that apply
P1-Q2. Please select the option that describes how often you cook now versus this time last year, before the coronavirus crisis.

10. FPO
2019© 2021
Americans Cooking and Baking More Continue to Favor
Pasta/Rice,Vegetables and Eggs
Trends are fairly consistent on the types of foods being prepared more often with Pasta/Rice,Vegetables and Eggs leading
the pack and an uptick in the preparation of Sweet Baked Goods and Fish.
39%
43%
44%
47%
51%
52%
53%
56%
57%
63%
69%
70%
39%
41%
44%
40%
46%
50%
55%
52%
53%
66%
66%
72%
Legumes/Beans
Grains
Baked Bread Goods
Fish
Baked Sweet Goods
Poultry
Red Meat
Soups andStews
Salads
Eggs
Vegetables
Pasta/Rice
TYPE OF FOOD PREPARING MORE OFTEN
P1-Q2. Please select the option that describes how often you cook now versus this time last year, before the coronavirus crisis.
P1-Q3. Please select the option that describes how often you Bake now versus this time last year, before the coronavirus crisis.
P1-Q6. What types of food are you preparing more often? Select all that apply:
+2 pts.
+3 pts.
+3 pts.
+4 pts.
+4 pts.
-2 pts
+2 pts
+5 pts.
+7 pts.
NC
+2 pts.
NC
CHG
vs. April’20

11. FPO
2019© 2021
Family Meals Came Back into Vogue and are Becoming the New Normal
About half of all consumers continue to eat together more as a family, with even stronger trends among
Households with Kids.
13%
38%
49%
LESS THAN
THE SAME AMOUNT
MORE THAN BEFORE COVID-19
EATING TOGETHER AS A FAMILY
NET MORE/LESS: 36%
15%
44%
42%
11%
32%
58%
LESS THAN
THE SAME AMOUNT
MORE THAN BEFORE COVID-19
2+/WITH KIDS 2+/NO KIDS
NET MORE/LESS: 47% 27%
APRIL2020DEC2020
1%
51%
45%
LESS THAN
THE SAME AMOUNT
MORE THAN BEFORE COVID-19
NET MORE/LESS: 44%
5%
59%
36%
1%
44%
55%
LESS THAN
THE SAME AMOUNT
MORE THAN BEFORE COVID-19
NET MORE/LESS: 54% 31%
P1-Q14. What best describes how your meal consumption has changed since this time last year, before the coronavirus crisis? Select the situation that best applies.

12. FPO
2019© 2021
Consumers Continue to Waste Less Food (but to a lesser degree),
while Trend of Meal Preparation Remains Consistent
About 1/3 of consumers continue to prepare meals in advance and while many Americans are still wasting less food
(41%), this is down 16 pts. from early in the pandemic.
57%
29%
13%
LESS THAN
THE SAME AMOUNT
MORE THAN
FOOD WASTE
17%
52%
31%
MEAL PREPARATION
(preparing meals in advance to eat at a later time)
NET MORE/LESS: 44% 14%
APRIL2020DEC2020
41%
43%
16%
LESS THAN
THE SAME AMOUNT
MORE THAN
13%
56%
30%
NET MORE/LESS: 25% 17%
P2-Q6. And when it comes to your food waste, which items below describe your current practices compared to this time last year, before the coronavirus crisis? Select what best applies:
P2-Q7. And when it comes to your meal preparation, which items below describe your current practices compared to this time last year, before the coronavirus crisis? Select what best applies:

13. FPO
2019© 2021
Americans Continue to Turn to Recipes, Searching for Both Simple,
Practical Solutions as well as Inspiring Ideas
Since April home cooks are relying even more on recipes, with consumers consistently searching for simple solutions (60%), ways to use
pantry/refrigerator ingredients (51%) more inspirational ideas (51%) and healthier alternatives (47%), although there has been a notable
shift away from everyday classics to trying new foods.
33%
39%
47%
51%
51%
60%
35%
40%
47%
45%
60%
61%
I look for inspiration to learn new techniques in
cooking (cooking projects).
I look for newways to cook my family's favorites.
I look for ways to cook healthier.
I look for inspiration to try newfoods.
I look for ways to use theingredients in my
pantry/refrigerator.
I look for simple,practical meal solutions.
TYPES OF RECIPES SOUGHT
9%
12%
45%
34%
DO NOT USE
LESS THAN
THE SAME AMOUNT
MORE THAN
RECIPE USAGE
APRIL2020DEC2020
6%
3%
51%
40%
DO NOT USE
LESS THAN
THE SAME AMOUNT
MORE THAN
NET MORE/LESS: 22%
NET MORE/LESS: 34%
-1 pt.
-9 pts.
+ 6 pts.
NC
-1 pt.
-2 pts.
CHG
vs. April’20
P1-Q 16. And when it comes to your use of recipes, which items below describe your current practices compared to this time last year, before the coronavirus crisis? Select what best applies:
P1-Q17. When searching for recipes, what type of recipes do you look for? Select all that apply:

14. FPO
2019© 2021
Key Sources For Recipes Continues to be Websites, Word of Mouth
and Social Media
A slight tick down for recipe sourcing from Social Media stems from Pinterest usage among 35-49-yearolds (moving to a greater extent to
other social media sites) and 50-64-yearolds (reducing their social media usage across most sites, but especially Pinterest).
RECIPE SOURCES
Facebook YouTube Instagram Pinterest Twitter
TOTAL
APR’20 71% 60% 58% 54% 31%
DEC’20 71% 65% 60% 48% 30%
18-24
APR’20 48% 74% 61% 26% 19%
DEC’20 49% 72% 51% 36% 26%
25-34
APR’20 66% 60% 63% 52% 31%
DEC’20 66% 67% 65% 58% 32%
35-49
APR’20 73% 58% 57% 53% 31%
DEC’20 74% 66% 66% 43% 31%
50-64
APR’20 83% 61% 52% 64% 34%
DEC’20 86% 58% 49% 46% 26%
Top Choice April to Dec Declines
SOCIAL MEDIA PREFERENCES
0% 10% 20% 30% 40% 50% 60% 70%
Noneof theAbove
Radio
Direct mail, email or newsletters
Newspaper
Podcasts
Television
Blogs
Magazines
Books or Cookbooks
Social Media
Friends/Family
Websites
Apr-20
Dec-20
P1-Q18. Now please think for a moment about what sources you use to find recipes. Please select all the sources you have used in the past few months.
P1-Q19. Which specific Social Media sites do you use to find recipes? Select all that apply:
58%
51%

15. FPO
2019© 2021
Alcohol Consumption Increases Slightly Tracing to Higher
Income Households and Millennials
25%
46%
29%
LESS THAN
THE SAME AMOUNT
MORE THAN
DRINKING
WINE/BEER/SPIRITS
NET MORE/LESS: 4%
APRIL2020DEC2020
19%
54%
27%
LESS THAN
THE SAME AMOUNT
MORE THAN
P2-Q4. What best describes how your drinking has changed since this time last year, before the coronavirus crisis? Select the situation that best applies for wine/beer/spirits:
NET MORE/LESS: 8%
Drinking Wine/Beer/Spirits
NET (MORE - LESS)
April'20 Dec'20
1 Person HH 3% 20%
2+ HH No Kids 0% -6%
2+ HH with Kids 7% 14%
<$35K -20% -17%
$35K-$60K 2% 0%
$60K-$100K 11% 19%
$100K+ 20% 18%
18-24 -3% -7%
25-34 14% 12%
35-49 1% 14%
50-64 -1% 2%
65+ -3% -21%
Net alcohol consumptions rises slightly more this survey wave, with a notable increase versus April in older
Millennials and Single Member Households, up 17 pts.

16. FPO
2019© 2021
1/3rd of consumers claim to be eating more healthy foods and about the same amount claim to be eating more indulgent foods, with
about half of each group claiming both. That said, 56% of American’s are now eating more similarly to the way they did prior to COVID
– an increase of ~ 14 pts. versus April, suggesting we are moderating over time back to pre-COVID consumption patterns.
18%
41%
40%
LESS THAN
THE SAME AMOUNT
MORE THAN
19%
42%
39%
LESS THAN
THE SAME AMOUNT
MORE THAN
EATING HEALTY FOODS
NET MORE/LESS: 20% 22%
EATING INDULGENT/COMFORT FOODS
APRIL2020DEC2020
10%
56%
33%
LESS THAN
THE SAME AMOUNT
MORE THAN
7%
56%
35%
LESS THAN
THE SAME AMOUNT
MORE THAN
NET MORE/LESS: 28% 23%
P2 -Q2. What best describes how the kinds of foods you have been eating has changed since this time last year, before the coronavirus crisis? Select the option that best applies:
P2-Q3. What best describes how your indulgent/comfort food consumption has changed since this time last year, before the coronavirus crisis? Select the option that best applies:
Indulgent/Comfort Foods
MORE 47%
THE SAME 36%
LESS. 17%
Healthier Foods
MORE 50%
THE SAME 35%
LESS 15%
Consumers Still Net Out Eating Both More Healthy Foods and More
Indulgent Foods (With Many Doing Both)

17. FPO
2019© 2021
Snacking Still High but Tapering For All but Single Person Households
Almost one-third of all consumers say they are snacking more through-out the day, down from almost half of
American’s in April. Net snacking is down dramatically for Households with Kids (-14 pts), but continues to climb for
Single Person Households (+31 pts).
17%
37%
46%
LESS THAN
THE SAME AMOUNT
MORE THAN
SNACKING THROUGH-OUTTHE DAY
NET MORE/LESS: 29% 39%
22%
38%
19%
40%
41%
14%
35%
50%
2+/WITH KIDS 2+/NO KIDS SINGLE HH
APRIL2020DEC2020
10%
54%
35%
LESS THAN
THE SAME AMOUNT
MORE THAN
NET MORE/LESS: 25%
P2-Q5. What best describes how your snacking has changed since this time last year, before the before the coronavirus crisis? Select the situation that best applies:
NET MORE/LESS: 37% 22% -1%
11%
46%
43%
11%
59%
30%
14%
54%
37%
2+/WITH KIDS 2+/NO KIDS SINGLE HH
NET MORE/LESS: 23% 19% 32%

18. FPO
2019© 2021
One Third of Consumers Continue To Gain Weight, but The Battle of
The Bulge is Shifting to Single Member Households
An increasing majority of American’s are maintaining their weight with the Coronavirus restrictions versus when the
virus first hit. However, although trending down, 30% are still gaining weight.This issue is now more extreme with
Single Member Households, whereas it was a bigger issue with 2+ Households with Kids earlier in the year.
11%
59%
30%
17%
48%
35%
I AM LOSING WEIGHT
I AM MAINTAINING
MY WEIGHT
I AM GAINING WEIGHT
WEIGHT MANAGEMENT
April'20
Dec'20
11%
51%
38%
14%
62%
25%
9%
60%
31%
2+/WITH KIDS 2+/NO KIDS SINGLE HH
NET GAIN/LOSS:
Dec’20 April’20
22%. 27%
11% 11%
27% 2%
April’20 Dec’20
NET GAIN: 18% 19%
P2-Q8. What best describes your weight since this time last year, before the coronavirus crisis? Select the statement that best applies.
DEC 2020 APRIL 2020
41%
27%
29%
44%
57%
44%
14%
16%
27%

19. FPO
2019© 2021
Most Weight Gainers Increased Around 10 Pounds, With Leading
Reasons Including a Less Active Lifestyle and Eating More Overall
Weight gainers are struggling with a range of issues, without there being a single silver bullet solve.
30%
I AM GAINING
WEIGHT
Weight Management
P2-Q8. What best describes your weight since this time last year, before the coronavirus crisis? Select the statement that best applies.
P2-Q9. How much weight have you gained?
Amount of Weight Gained
5%
7%
12%
20%
35%
22%
31+ pounds
21-30 pounds
16-20 pounds
11-15 pounds
6-10 pounds
1-5 pounds
P2-Q10. What do you think are the primary reasons you gained this weight? Select all that apply.
20%
26%
30%
30%
31%
32%
36%
37%
37%
38%
40%
42%
43%
49%
Sleepinng Less Often
Exercising Less Often BecauseGymis Closed
Sleeping More Often
Exercising Less Often due to Shift in Priorities
Eating MoreBecauseI amDepressed
Using Food More as a Formof Entertainment
Eating MoreBecauseCooking and Baking More
Eating MoreBecauseof Stress
Exercising Less Often due to Lack of Motivation
Eating MoreBecauseof Boredom
Snacking More
Eating MoreIndulgent/Comfort Foods
Eating MoreOverall
Living Less Active Lifestyle
Primary Reasons

20. FPO
2019© 2021
Conversely, Most Weight Losers Dropped Somewhere Between 1-20
Pounds with Leading Reasons Including Living a More Active Lifestyle
and Eating Less
Reasons behind weight loss are more singularly focused on living a more active lifestyle, eating less and eating healthier.
11%
I AM LOSING
WEIGHT
Weight Management
P2-Q8. What best describes your weight since this time last year, before the coronavirus crisis? Select the statement that best applies.
Amount of Weight Lost
13%
11%
17%
19%
21%
19%
31+ pounds
21-30 pounds
16-20 pounds
11-15 pounds
6-10 pounds
1-5 pounds
Primary Reasons
P2-Q11. How much weight have you lost?
P2-Q12. What do you think are the primary reasons you lost this weight? Please select all that apply.
1%
2%
2%
2%
3%
4%
5%
6%
7%
8%
8%
8%
13%
16%
16%
Eating Less Because of Boredom
Sleep Less Often
Sleeping More Often
Snacking Less
Exercising More Often duetoShift in Priorities
Socializing Less
Eating Less Because I am Depressed
Eating Less Because of Stress
Exercising More Often duetoHaving More Time
Eating Less Indulgent/Comfort Foods
Exercising More Often because I’m Working from Home
Exercising More Often duetoHaving More Motivation
Eating Less Because Cooking and Baking Healthier…
Living More ActiveLifestyle
Eating Less Overall

21. FPO
2019© 2021
Influencing Life Circumstances: April 2020 vs. Dec. 2020
Q20. Finally, thinking now about how your life and attitudes have changes since the beginning of the coronavirus lock-down (April) to how you feel now (December), please select all that is true for you:
10%
10%
11%
13%
13%
13%
15%
17%
17%
19%
22%
28%
30%
I have moved toa new home
I am hosting people in my home
I am traveling for business or pleasure
I or someonein my household has lost a job
I started going back to thegym/fitness studio
My kids areback to in-school learning
I started going back to theoffice and amworking remotely less often
I have begun to go out morethan before
I am starting toeat out morein restaurants
I am gathering with peopleoutsidemy homefor socialreasons
Noneof the above
I am more regularly shopping in stores likegrocery and drug stores
Moneyis tighter than it was before
Life changes from April 2020 to December 2020
American lifestyles have changed somewhat since the beginning of the COVID restrictions, with money being tighter for about
one-third of respondents and a slight return to some practices like shopping and social gatherings. Single Member households
have been hit the hardest financially.
Single
Member HH
2+ HH with no
children
2+ HH with
children
118% 102% 94%
90% 86% 123%
115% 133% 75%
97% 85% 107%
127% 76% 112%
93% 85% 106%
80% 85% 119%
NA NA 147%
107% 79% 113%
122% 86% 96%
115% 67% 110%
133% 106% 87%
139% 97% 95%
INDEX VS.TOTAL

22. FPO
2019© 2021
Survey Household & Age Profile
Similar survey respondent profiles across both waves: primarily 2+ Households with Kids, followed by 2+ Households without Kids.
Age Level
Single Member
Household
Household Size
is 2 or more
with no
children
Household Size
is 2 or more
with children
18-24 11.8% 51.5% 36.8%
25-34 15.1% 33.3% 51.5%
35-49 14.2% 18.2% 67.6%
50-64 14.3% 33.3% 52.4%
65+ 25.0% 52.3% 22.7%
The slight decline in Households with Kids trace primarily to 50-64 year olds.
50%
34%
16%
Household Size is 2or more with
children
Household Size is 2or more with
no children
Single Member Household
WHAT BEST DESCRIBES YOUR LIVING SITUATION NOW
56%
30%
15%
Household Size is 2or more with
children
Household Size is 2or more with
no children
Single Member Household
APRIL 2020 DEC 2020
Age Level
Single Member
Household
Household Size
is 2 or more
with no
children
Household Size
is 2 or more
with children
18-24 20.0% 58.8% 21.2%
25-34 15.6% 33.9% 50.5%
35-49 13.7% 22.6% 63.7%
50-64 16.8% 41.3% 41.8%
65+ 22.5% 62.5% 15.0%
Q1. What best describes your living situation now:

23. 2019© 2020
©2021 HUNTER:
Jennifer Mestayer
jmestayer@hunterpr.com
For Additional Information: