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Shwapno
- 1. A BRAND OF ACI LOGISTICS LIMITED CONNECTING THE DOTS 1
- 2. Background & Salient Features Of SHWAPNO Presented By Raihan Bin Younus 14.01.07.059 2
- 3. 2002 In the mid 2005 2006 On October 2008 First Introduced in Bangladesh Faced a lots of problems Launching of Operation checkout First launched with 40 outlets Finally by providing superstore facility and low price to the high level to low level people, till date it is carrying its own supermarket chain with 59 outlets in Bangladesh Vision : 70 outlets overall in all Bangladesh & try to increase the market share from 30% Background of SHWAPNO : 3
- 4. Salient Features Of SHWAPNO : Daily needs product Online Service E-payment Generalized Membership Card Pampers Day (less price then regular time in every Month) Readymade food & cafeteria Existing Features Fresh Product Proposed New Features Home delivery Free for 500+ shopping 4
- 5. Brand Mantra, Positioning Statement & Bull’s Eye Presented By Kaneez Chowdhury Usha 14.01.07.100 5
- 6. By delivering excellent service with the seed to shelf vision through low price. Brand Mantra: Connecting the dots One dot is farmer Another dot is Consumer We “ SHWAPNO” are the connector of them Positioning Statement: To price sensitive and time-conscious customer , Target customer SHWAPNO is the retail brand which shifts its focus from value to nurturing aspiration than that of other superstores, Market Definition Reasons to believe 6
- 7. Bull’s Eye Diagram Brand Mantra Connecting the dots Points of Parity Formalin free fresh food Fairly Priced High variety of goods Freshest fruits, vegetables, fish and meat Sufficient Sales Person at Each Outlet Large number of outlet Different categories of product Attractive Red Color Shopping Happily Thoughtful Customer CareTireless customer Service Quality of products are checked by own quality control team 56 outlets only in Dhaka city Well developed sourcing network with growers 7
- 8. SWOT Analysis & Marketing Mix Presented By Habib Ahmed 14.01.07.054 8
- 9. Investment in supply chain Lower cost and deeper investment Capture higher market share Perishables product Competitors less outlet Contract FarmingSTRENGTHS WEAKNESSES SWOT Analysis : 9
- 10. Robust Contract Farming Model Increasing Demand Increasing per capita Political unrest Price competition with competitors Increasing real-estate rental cost OPPORTUNITIES THREATS SWOT Analysis : 10
- 12. Product Grocery Household Dairy-Frozen Bakery Fruits-Vegetables, Meat-Fish Housewares Grocery Household Dairy-Frozen Bakery item Perishables Housewares Less Price Discount Offer PRODUCT PRICE 12
- 13. Product Grocery Household Dairy-Frozen Bakery Fruits-Vegetables, Meat-Fish Housewares Total 59 outlets PROMOTION TV advertisements Newspaper Social Media Promotional price on festive PLACE Dhaka, Narayangonj, Mymensingh, Chittagong, Feni, Shylhet, Moulovi Bazar, Bogra, Natore, Rangpur , Khulna , Jessore, Norshindi, Borishal, Pabna 13
- 14. Marketing Strategy & Promotional Activities Presented By Dipon Peter Gomes 14.01.07.070 14
- 15. SHWAPNO – amusement for kids Marketing Strategy : 15
- 17. Public relations :– Chanchal Chowdhury , Brand Ambassador of SHWAPNO Some moment of one of the best TVC which gets 6 lakhs views Promotional Activities : 17
- 18. Internet marketing : Social Media marketing Formalin free food Campaign Women’s day Campaign Recipe Campaign To get proper customer in online , SHWAPNO will make different effective campaign through social media or any kind of electronic media. 18
- 19. Bill Board : Innovative Bill Board Innovative Stand Board 19
- 20. Corporate Social Responsibility (CSR) & The Big Idea Presented By M.M. Mahbubur Rahman 14.01.07.088 20
- 21. Corporate Social Responsibility (CSR) : Your Bazar, Your Charity 21 Bazar more than BDT 1000 3% of it will be given as charity
- 22. The Big Idea 22
- 23. Thank you very much..!! Have a good day..!! 23