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Lean Startup: How Development Looks Different When You're Changing the World (Agile 2011)

  1. Lean Startup How Development Looks Different when you’re Changing the World Abby Fichtner Developer Evangelist for Startups, Microsoft @HackerChick
  2. “Considering the incredible amount of human energy, passion, and  creativity that we invest in creating new products & services… @EricRies
  3. … it’s a terrible waste that so many of them fail.” @EricRies
  4. Promise of the Lean Startup Instead of building our startups according to myths We can guide them with facts and knowledge @EricRies
  5. “Most technology start‐ups fail not because the  technology doesn’t work, but because they’re making  something that there is not a real market for” @EricRies
  6. Kent Beck
  7. “You’re way too dumb to figure out whether your idea is good” Andrew Mason, CEO of Groupon (NY Tech Meetup)
  8. Startups are NOT small versions of large organizations
  9. $5 BILLION ENGINEERING TRIUMPH MILLIONS of CUSTOMERS One of the Largest Bankruptcies in US History
  10. “We’re a classic MBA case study in how NOT to introduce a product. First, we created a marvelous tech. achievement Then, we asked how to make money on it.” Iridium Interim CEO John A. Richardson
  11. Get through the whole loop as fast as possible
  12. Minimum Viable Product (MVP) strategy for fast & quantitative market testing of a product or feature wikipedia
  13. We had an idea for a new product.  We went off & built it, put it on our website. Not a single person clicked thru to it What did we learn from that?
  14. We had an idea for a new product.  We went off & built it, put it on our website. Not a single person clicked thru to it Was there a faster way to get through  that learning loop?
  15. Problem: Unknown Solution: Unknown
  16. Customer Development @SGBlank
  17. Lean Startup @SGBlank
  18. Product/Market Fit When a product shows strong demand by  passionate users representing a sizeable market The Entrepreneur’s Guide to Customer Development: A “Cheat Sheet” to the Four Steps (@BrantCooper, @Vlaskovits)
  19. Get outside the building!
  20. Customer Discovery What is the problem? Who has the problem? @SGBlank
  21. Customer Discovery How important is the problem’s solution to the customer? How valuable is the problem’s solution to the customer? @SGBlank
  22. Problem: Unknown Solution: Unknown
  23. Customer Validation
  24. OH at Lean Startup Circle Meetup
  25. The unit of progress for entrepreneurs is learning @EricRies
  26. @AshMaurya
  27. @AshMaurya
  28. @AshMaurya
  29. @AshMaurya
  30. @AshMaurya
  31. @AshMaurya
  32. WiredReach Case Study BEFORE AFTER 2 week release cycles Multiple releases/day Releases were all-day events Releases are non-events Release size: 100’s LOC Release size: < 25 LOC More emergency releases Less fire-fighting @AshMaurya
  33. @AshMaurya
  34. But what does all of this mean for AGILE?
  35. Agile Projects are NOT large versions of startups
  36. 4% 9.75%
  37. Shared Principles, Practices Agile Development Practices (XP) Discipline  Flexibility Iteratively Evolve Solution Continuous Learning Continuously Deliver Value Fail Fast
  38. Pushing Agile to the Next Level Agile Lean Startup Recognize we don’t know solution …don’t even know Problem Increments: Weeks Increments: Hours Continuous Integration Continuous Deployment Test in Mock Prod Environment Testing in Production Opinions on Demos Behaviors in Production Deliver value monthly (2-3 sprints) Deliver value daily Done = Software Ready to Deploy Done = Validated Learning
  39. Learn More Eric Ries Steve Blank @EricRies @sgblank Kent Beck Ash Maurya @KentBeck @AshMaurya Abby Fichtner @HackerChick