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- 1. PERSONAL BRAND EXPLORATION Halie Colon Project & Portfolio I: Week 3 January 25, 2020
- 2. I am the oldest of three siblings and I grew up in New York, the Bronx specifically. New York is such a busy places and I think that is what shaped me into the great multi-talker I am today. Since I was a young girl, my father always took me to NY Giant games and NY Knicks games and being there was remarkable. This is when I decided that being in the sports Industry is what I needed to be apart of. I gave college a try and really thought it wasn’t for me. However, I realized that school was for me, I just needed to find the right fit and Full Sail University fit like a glove. Here is where I decided to pursue my career in Sports Marketing & Media. IDENTITY
- 3. PROFESSION Potential Job Titles: • Marketing Coordinator • Advertising and Promotion Manager • Marketing Specialist Hero Archetype - Reaching the people who don't have much to believe in is the key goal to my brand. Allowing consumers and escape from their real life problems for just a moment to have a new fun experience is what I am focused on. Marketing & Media Coordinator For Large Sports Brands
- 4. • DEMOGRAPHICS: 95% Male, 35-45 years old, Predominately White, Married, College Educated. • PSYCHOGRAPHICS: Enjoys sports outings and activities, spends free time watching sports, and regularly attends sports events. • IDEALAUDIENCE MEMBERS: Haas Ragab, CEO Board Member (GogoTech), Rick Dionisio, President & CEO (Ingenium), Recruiters & Hiring Managers at Ingenium and GogoTech TARGET AUDIENCE
- 5. GOALS Short Term: Land an entry-level marketing position at Ingenium. ‣Connect with the hiring manager by August 2021 since I have a graduation date of Oct 2021. Mid Term: (2026) • Become the Director or Brand Management ‣Expand the reach of consumers by 20% each year by December, 2026. Long Term: (2040) • Establish a solid customer base that allows room for error and growth for the company. ‣Promote from within and create incentives for our customer base.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Social Media Marketing 85% Adobe Creative Suite 75% Time Management 100% Public Speaking 85% SOFTHARD CRM Software 40% WordPress CMS 40% Professional Writing 50% Public Speaking 85% SOFTHARD
- 7. I help professional organizations increase consumer engagement by entertaining and inspiring consumers through marketing. PROMISE
- 8. CREDENTIALS Work Experience: • 2 years in Brand Management for Bulbrite Industries • 1 year in social media marketing for Nanny Poppins of NJ Education: • Sports Marketing & Media, B.S., Full Sail University (Exp. 2021) Awards: • ALA Lighting Associate Certification
- 9. COMPETITION Prabhjot K Bhalla Industry Experience: • Branding & Marketing Associare Education: • Full Sail University - B.S Media Management Leadership Experience: • Marketing & Merchandise Volunteer for WWE • Marketing Intern for American Advertising Federation Skills and Proficiencies: • Quality Assurance - 9 endorsements • Graphic Design - 8 endorsements • Leadership - 7 endorsements Halie Colon Overall Online Presence: • Over 500 connections, banner image customized, amateur headshot, Variety of details throughout profile, active on social media, URL customized • Grade: Average, 85 out of 100 Industry Experience: • N/A Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • N/A Skills and Proficiencies: • N/A Overall Online Presence: • Less than 10 connections, banner image customized, professional headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL not customized • Grade: Average, 58 out of 100
- 10. COMPETITION Laura Richard Industry Experience: • 20 years of marketing experience and project management Education: • Full Sail University - M.A - Internet Marketing • Michigan State University - B.A - Employment Relations, Business Noteworthy Experience: • Owner & Entrepreneur of Nationwide Apartment Resource Inc for over 3 years with respectable clientele • Skills and Proficiencies: • Social Media Marketing- 20 endorsements • Marketing Strategy- 16 endorsements • Online Advertising - 17 endorsements Halie Colon Overall Online Presence: • Over 200 connections, banner image not yet customized, polished headshot, detailed profile summaries, two recommendations, notable volunteer work, URL customized • Grade: above Average, 90 out of 100 Industry Experience: • N/A Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • N/A Skills and Proficiencies: • N.A Overall Online Presence: • Less than 10 connections, banner image customized, professional headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL not customized • Grade: Average, 58 out of 100
- 11. BRAND POSITION Renewing honor, courage, and commitment in consumers by sharing experiences with one another and sharing ideas on how to be better, and do better. HALIE “THE GURU” COLON Halie earned the nickname “The GURU” when people noticed that she doesn’t just work, she cares for people and seeks to help those in need.
- 12. NETWORKING & MARKETING Industry Events & Organizations • 2020 GT Sports Marketing NJ ‣ March 27 - 29, 2020 | Edison NJ ‣ American Marketing Association (AMA) ‣ Collegiate Membership | Orlando Chapter • International Conference on Sport Management and Sports Marketing ‣ August 10 - 11, 20202, 2019 | New York, NY Digital Marketing • Primary Content: I will create a youtube channel with 60 second video of me showcasing what I have been learning and engaging in to keep employers in the loop of where I am at in my professional career. • Primary Tools: I will use Instagram to promote my videos with 15 second highlight videos and engage employers to be encouraged to watch. • Website: Full Sail digital portfolio will be used to showcase my school work, but also contain blogs and information on events I have attended.
- 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking senior-level marketing pro with at least 25 yrs of experience in Sports Industry - Sep. 2020 Formal Education • Complete Sports Marketing & Media, B.S. by expected graduation date in 2021 Technical Skills • Set up free HubSpot CRM; complete all CRM courses through HubSpot Academy, Dec. 2020 • SEO Foundations - Lynda.com, May 2020 • WordPress 5 Essential Training - Lynda.com, May 2020 Soft Skills • Writing Formal Business Letters & Emails - Lynda.com, Sept. 2020 • Business Writing Principles - Lynda.com, Oct. 2020 • Join local Marketing Clubs and regularly attend monthly events, starting Oct. 2021
- 14. Halie Colon You know how a bad season effects the fanbase for the upcoming seasons? Well, what I do is ensure that consumers see past the bad times and ensure them that the upcoming seasons will change their perspective. I do so by using marketing tools and targeting my audiences emotions. Sports is about passion and their fan base carries that emotion as well. In fact, after working with a large variety of people I have learned how to work with people accordingly and cater to their emotions. I’ve pretty much became “THE GURU” of people pleasing. Consumers usually come to me because their guaranteed the best. “ ”