This document provides guidelines for standard banner ads. It recommends keeping banners simple with one clear message and image. Buttons should include a succinct call to action to increase click-through rates. Headlines should be powerful to grab attention and motivate clicking. Dark or colored backgrounds work best to make the ad stand out. Branding elements like logos should be placed on the left side. The document also lists required banner formats and file specifications as well as contact information for questions.

1. Standard Banner - Guidelines

2. 01
Standard BannerOne Sheet
WorstBest
What to do
Keep It Sim ple
Have one simple message and
a clear and powerful image.
Buttons Increase CTR
A succinct call to action within
a button is ideal.
Strong call to action
Use a powerful headline: get people
to think / react and then click.
No White Backgrounds
They blend in with the page and don’t
allow your ad to pop.
Left side brand placem ent
Clear branding through the creative
300 px
< 12kb50 px LOGO Button
Message
HEADLINE

3. 03
Required Creative Assets
Standard Banner Formats
216x36 px
168x28 px
120x20 px
< 12 kb
300x50 px
320x50 px
450x75 px
728x90 px
< 10 kb
< 12 kb
< 20 kb
< 30 kb
< 8 kb
< 5 kb
Formats Required:
iPad
Retina
Mobiles
Touchscreen
Mobiles
Featured
Mobiles
Other Requirements
For Creative Direction:
- Brand/Campaign-focused guidelines
- Clear direction for custom features and interactions
For Design:
- Brand Style Guide
- Vector Logo
- Layered source files (PSD, AI)
Fonts:
- Macintosh Compatible .OTF or .TTF formats

4. 04
Feel free to get in touch
Contacts Formats
opec@hands.com.br
AdOps
criacao@hands.com.br
Creativity and Guidelines